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Just charge $2 per 1/2 hour of use and forget the subscription model. If someone commutes everyday, it doesn't make sense for them not to get their own bike. For others who use it occasionally to replace a metro ride, cab ride or walking, it still beats those alternatives in many situations.

This first 1/2 hour free business invites overuse under the guise of promoting a green alternative to other modes of transportation. In reality, the one-way bike rental doesn't need that subsidy. If you charge the real cost of the rental, it will still be more convenient and a better value than a cab, metro or walking. All the subsidy does is invite abuse.

by Jeff on Aug 5, 2011 11:58 am • link • report

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