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I'm not sure corporate sponsorship (presuambly for individual stations) would work. Would make more sense to offer a larger branded package for the system as a whole.

Both are ideas worth considering but I would also ask NYC how they have structured advertising/branding funding. Whatever they're doing there is working because apparently NYC stands to *make* money on bikeshare due to ads + user fees.

Also, what Groupon/Living Social has shown is that there is a tremendous demand for local businesses to have marketing outlets that specifically target local consumers. So, while it would require more legwork, it might make more sense to go after local businesses that want to advertise on bikes and stations.

by Falls Church on Oct 20, 2011 1:20 pm • link • report

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