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Yes I'm surprised.

This data shows that people are making a transportation decision to use bikeshare - because it will get them there faster.

Right. But it also shows they aren't valuing the other advantages of CaBi as much as I would expect them to.

Imagine that people were travelling from point A to point B and taking transit was 1% faster than CaBi. I wouldn't expect everyone to choose transit, because some people would value the other advantages. Now imagine that everyone is told that those who uses CaBi will be paid $1 when they get to point B. I expect the number of CaBi users to go up. Up that to $10, and it would go up even more. Up that to $1000 and the time difference wouldn't even matter any more.

So...I'm surprised because travel time isn't the only relevant consideration in transportation decisions AND I feel like CaBi wins on some of those other considerations.

by David C on Jun 19, 2012 3:28 pm • link • report

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