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While I agree that displaying the fares for paper would likely cause less confusion, I think it sends the wrong message. The message it sends is that using paper cards is "normal" behavior but those wishing to seek a discount should use a smartrip. The current approach, where there's a sign that asks "Using a paper farecard?" makes it sound like you're not following the normal and recommended process if you use paper.

What's left unsaid but likely implied by a sign that says "Using a paper farecard?" is "...then you're pretty dumb". That's not to say there are legitimate reasons for using paper, but a sign like that clearly discourages people from using paper.

by Falls Church on Jul 2, 2012 2:05 pm • link • report

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