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I don't know if Dr. Shoup would endorse Whole Foods' specific approach to this, but the thinking is right: incentivize customers staying a while to use the less-busy parking garage a little further away so they won't jam up the closer parking lot for customers staying for a shorter time. You're basically charging people for using the parking lot in front of the store without actually charging them.

I don't want people to feel guilty for driving to a grocery store - I actually did that today because I injured my foot and couldn't walk there like I normally do - but in an area like this where land is really valuable, they probably shouldn't get to park for free. Besides, paid parking would encourage turnover, which means more spaces for additional customers, which I assume Whole Foods would be pretty okay with.

by dan reed! on Jul 26, 2012 4:01 pm • link • report

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