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I think the primary function of a unified color scheme should be to make licensed taxis easily distinguishable & identifyable as a taxi to those who want to use them. I don't think red necessarily does a good job of that, as red is a common non-taxi car color, and "branding opportunities" shouldn't be the primary consideration.

I'd like to see the cabs painted a distinctive solid color (e.g.: yellow), which would be cheaper than the proposed multi-color designs. In addition, with a lower-cost paint job, it'd be easier to get existing taxis to switch to the new color scheme.

Either way, all the proposed designs are hideous.

by Matt Ashburn on Dec 10, 2012 1:40 pm • linkreport

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