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Just make them all yellow and get it over with.

No, that is not about imitating New York. Lots of other cities have yellow cabs, too. New York didn't even mandate their cabs to be yellow until the 1960s.

The idea of a Yellow Cab originated with John Hertz (he of the Hertz rental car business) in Chicago in 1905. He picked yellow because you could see it from a distance. He then started making his own vehicles for taxi service, and selling and franchising them out (yellow paint and all) to other cities.

This is as recognizable of a standard in the US as you will find.

by Alex B. on Dec 11, 2012 10:26 am • linkreport

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