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@ AWalker... we actually looked at that example in nyc. our take was that a subway station is a subway station, it is neither current or outdated, though the location of the subway station mattered greatly.

we did find that advertising on newer taxis was more valuable than advertising on older taxis.

one takeaway was that part of the value of the sponsorship of bikeshare is being linked to advanced technology. if the bikeshare program starts to look like it is not advanced, that value of the sponsorship will drop.

the above is all based on testing sponsorship potential with specific prospects. there were other issues too like being demographically imbalanced.

the above is obviously all academic for the time being. and apologies if this is redundant, from a capital expenditure, operating expenditure and sponsorship perspective, the smartlock is superior.

by tglendening on Dec 19, 2012 11:23 am • linkreport

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