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I've seen lots of ads from metro advising people to be aware of their surroundings and to hold onto their iphones and other such things securely to avoid being robbed.

Conversely, I haven't see a single promotion asking thieves to stop robbing people.

Sometimes ads aimed at victims are more effective because they have something to lose.

Sure the language and imagery could have been changed - maybe a driver texting and running a stop sign while plowing into a pedestrian with the words "watch out for cars, because sometimes drivers break the law and kill people" - but the point is still that pedestrians have to take action to improve their own lot.

by Paul on Jan 30, 2013 12:28 pm • linkreport

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