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A lot of what we're talking about here, especially when it comes to locations of new stores, comes back to risk.

Take that Apple store in Georgetown rather than an up-and-coming neighborhood. Georgetown has a track record. A company can predict, with some certainty, how a store there will fare. U St. and Columbia Heights do not have that same record, and their trajectory remains uncertain.

Some firms have a higher tolerance for risk. Some prefer greater predictability. Some observers might prefer strategies that involve riskier locations - I certainly do - but locational decisions hardly stem from foolishness. As we've recently seen in the financial sector, ill-managed risk can bring economic disaster.

by David Ramos on Jan 24, 2009 1:28 pm • link • report

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