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Do we know the full scope of the $500,000 study? For that kind of money, I would expect a consultant to be looking at all sorts of revenue opportunities for Metro - more advertising in stations, buses, trains, etc. Selling and promoting Metro-licensed apparel, as you see in New York and other places.

That doesn't change the conclusion of the article, but I think there are some areas where Metro could be gaining more revenue that absolutely are worth investigating.

by Alex B. on Sep 30, 2009 2:08 pm • linkreport

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