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I get what Jasper is saying, but don't think it applies in this context.

He's referring to the sale of gift cards and whatnot, where people don't ever use the full value of the card - and the company issuing them gets that cash for free.

The difference with Metro is that I always use all the money on my card. I don't know of any people that don't.

The other thing is that there are signficant transaction costs involved with cash. SmarTrip significantly reduces those costs. Even the paper rail fare cards reduce those. I don't see outrage over the fact that the rail turnstiles don't take cash.

by Alex B. on Nov 3, 2009 1:36 pm • linkreport

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