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@Michael, excellent article overall, but I think you missed the biggest benefit to Metro: not all of the people that purchase passes will get their moneyÂ’s worth. For example I typically spend $105 per month on both bus and rail. If a combined unlimited pass were $100 (IÂ’m dreaming), that would be a good deal for me most months. Any month where thereÂ’s a holiday, I take vacation, or IÂ’m traveling for business Metro will make money off the sale of the pass. In a month like December where I plan on taking two weeks of vacation, I would probably still purchase the pass because convenience and Metro would benefit significantly.

I realize that $100 is a magic price point in the example that Metro will never hit, but unless the price of the pass is utterly ridiculous, then the example will always work for some significant number of people.

No matter how the passes are priced, I think Metro will have to come in under the IRS Fringe Transit Benefit Limit ($230 / month for 2010) to make the passes successful.

by James on Dec 15, 2009 6:55 pm • link • report

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