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David,

I am talking about NEW types of ad revenues--not just some billboards. Closed circuit TV is being done now in office building elevators and public restrooms. Advertisers like captive audiences. You have a choice not to look at a billboard, but you do not have a choice (unless you're deaf or have earplugs) not to listen to something being piped at you. What if there was closed circuit TV blaring a movie trailer before opening weekend? That is way more effective than a billboard. Metro cannot keep doing business as usual because it's a failed business model. We cannot wait for some important Senator's staffmember or friend to die in another Metro tragedy to get some massive infusion of federal capital. Metro needs to tap the private sector more creatively than it has.

by Julie on Jan 19, 2010 5:32 pm • link • report

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