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David, if you come up with no other ideas this year, you've earned your keep for 2010. Great idea, great messaging and a plan that I hope WMATA follows. They need to begin to see the operations and messaging differently. Come up with a plan for service, and then come up with a plan from scratch for how to talk about it, even if it means changing the terminology or overall direction that the operations folks have used.

Thinking of it as an expanded yellow line service, no matter what trains they're using or where they are originating from is the best way to deliver the message.

And WMATA has a great chance to deliver this message publicly as a benefit or net positive for people. We can disagree about the merits, but why they'd neglect an opportunity to say "we're improving things!" is beyond me.

Listen up WMATA! This is a good messaging plan! You're improving service!

by Steve Davis on Jul 12, 2010 11:14 am • link • report

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