Time to end newspapers' anti-hyperlink policies
Journalists and bloggers have been talking about the future of newspapers this week, amid huge revenue declines from the New York Times and Gannett. The Baltimore Examiner is closing. Despite strong growth in newspaper Web sites, many newspapers still cling to one relic of the dead-tree world: refusing to link to outside sites or point readers toward sources of more information.
In a print newspaper, the material in the paper is all the reader has. There's no easy way to go look at a reporter's source materials. As a result, journalistic practice has evolved around providing information in an article, but without pointers elsewhere. Blogs, by contrast, are on the Web, and typically hyperlink to any article the writer used in compiling the story. Unfortunately, while newspaper blogs have adopted this convention, newspaper articles themselves don't, since reporters still primarily write the articles for print.In fact, some journalists believe that it's inappropriate to point people to outside Web sites. One activist who worked on the 2000 campaign against "Dr." Laura Schlessinger's short-lived TV show told me they changed the name of the campaign from "Stop Dr. Laura" to "StopDrLaura.com" after one journalist told them that they wouldn't publish the URL of the site otherwise. It's like publishing an 800 number, the journalist told him, and they won't do that.
They should. If a journalist interviews someone affiliated with a think tank, it'd help readers to be able to click through to that think tank's site and learn more about their positions and biases. If a newspaper story covers a study, like the MWCOG transit ridership study I linked to this morning, it'd be helpful to have some idea of where to find the study, especially to investigate apparent inconsistencies in the data.
Yesterday, the Washington Post published a story on development proposals for the Hill East area. The article itself mentions numerous proposals with no information about where to find more. To the Post's credit, a small link on the story points to a DC Wire companion piece which does link to the proposals.
It's time for newspapers to take the next step. There's no reason anymore to separate blogs, which have links, and regular articles, which don't. Each reporter should include links in a story, and then simply print it in the paper edition without the links. Relying on a separate blog piece misses a lot of other sources. For example, the Hill East article concludes, "'When you stand there, there's a feeling of a valley and some touch of naturalness,' said Jim Myers, who moderates the neighborhood Internet site. 'It could be very nice and very charming.'" Reading that, many interested people would surely like to check out this neighborhood Internet site. If only the Post were willing to tell us what it is.
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by Reid on Jan 30, 2009 12:10 pm
by John on Jan 30, 2009 12:42 pm
by jenny on Jan 30, 2009 1:11 pm
by Peter on Jan 30, 2009 1:15 pm
by Joe Mammy on Jan 30, 2009 1:58 pm
by BeyondDC on Jan 30, 2009 2:15 pm
It all has to do with the arrogance of "real" journalists towards blogs and civic journalism. They feel sooo much better, because they have learned how to behave like a journalist in journalism school. And even though they were there 50 years ago, those standards stand as if they were the 10 commandments.
I've never understood why. After all, their stories get printed on paper that ends up in a land fill, while internet articles stay forever. I'd think that's better for the writer. But then, I am one of those pathetic folks who writes on the internet without a journalism degree.
by Jasper on Jan 30, 2009 3:04 pm
http://www.phillymag.com/articles/philadelphia_inquirer_1978_called_it_wants_its_newspaper_back/page1
by Naet on Jan 30, 2009 3:35 pm
In the past few months they also changed the double-click behavior: it used to annoyingly take you to a search within their site; the improved version brings up a hovering question mark which can bring up a pop-up dictionary lookup. That's useful without be intrusive.
by Michael on Jan 30, 2009 3:54 pm
by Marc Fisher on Jan 30, 2009 7:09 pm
by William on Jan 31, 2009 9:14 am
The print editing system does actually allow reporters to add Web links to their own stories. That Marc doesn't know that helps illustrate the challenge of keeping a newsroom of 700-or-so trained on a steady stream of technology changes and new tools.
Marc and any other Post reporter who wants to add links to his own copy just needs to check with the News IT folks to learn how.
by Karl Eisenhower on Jan 31, 2009 12:35 pm
This type of style doesn't work very well in a newspaper column, just as a gesture-heavy public demonstration of a new laptop doesn't work when transcribed or recorded. What was a quick inline illustration (The spokesman points at the screen of the product in the middle of a sentence) becomes a tedious gesture when written down explicitly without conveying significant additional information. It either interrupts the paragraph mid-speech to tell you what's happening, or leaves you clueless as to what's happening until he's finished speaking.
Journalists writing in print will always have to deal with the limitations of print - that means they need to limit their references to a select few links, and either footnote or parenthesize them. They'll never be able to match the deftness that a blogger can slip something in, & they also write to a wider audience that needs more explanation... But a "no links" policy is as dumb when trying to write about certain topics (like particular websites which don't Google easily, or hard to find public records deep behind a bad navigation system) as publishing a bibliography with every column.
BTW, thanks for passing on the tip on getting publicity for a rabble-rousing campaign - something Aravosis excels at.
by Squalish on Jan 31, 2009 4:21 pm
by Jazzy on Feb 1, 2009 8:41 am
Jazzy: 3-4 links in one paragraph is too many. A few links here and there to important content is best.
by David Alpert on Feb 2, 2009 8:35 am
They've made a bunch of choices there I don't agree with (I am a former employee, after all), but given the giant octopus of CMS needs they have, the publishing tools there could be a lot worse.
by Karl Eisenhower on Feb 2, 2009 9:32 am