Transit
Metro responds to Google Transit posts
Last month, David and I wrote about Metro's inability to reach an agreement with Google. I argued that Metro should sign Google's agreement, and David argued that Metro should change its terms in order to entice all developers, including Google, to come to the table. Metro provided a response by email.
Their argument boils down to three points:
- We're already providing our schedule information (under a restrictive license), which Google and others could use if they want to.
- We're hiring a consultant (for $500,000) to find out whether we can make any money off the schedule data, and don't want to do anything until we know.
- The Metro trip planner was recently upgraded and has a lot of nice features. Therefore, this isn't a pressing need.
The entire text of their response is below.
Regarding your question about Google Transit, we are currently offering the Metro Trip Planner's rail and bus scheduling data to Google in the Google Transit Feed Specification (GTFS) format. Google and other businesses can download the GTFS files after agreeing to our terms of use.We plan to begin a study this year which will give us a firm idea as to the commercial value of intellectual property like scheduling information. Until that study is completed it seems wisest to avoid entering into an exclusive agreement with any company. Right now, developers can use that information for free, which seems like a win-win situation to us. They can develop new products using our scheduling data, and we still have an opportunity to earn money from that data in the future. If we can earn money from the use of this data, that money will be applied to our operational budget, and it will slow the growth of fares.
Metro currently reserves the right to withdraw the data in the future, because, as I said, the results of the study may show that Metro can earn a substantial amount of money from the intellectual property we produce. Increasing the amount of revenue Metro earns from sources other than fares is something virtually all Metro stakeholders, including customers, seem to agree on. On the other hand, the results may show that there is little market for this information, or the Metro Board may decide not to authorize Metro to go down that path. Either way, we think it is best to keep our options open, especially since we have a trip planner in operation right now.
We might have come to a different decision in other circumstances, but we feel that the Metro Trip Planner offers many capabilities:
- The Metro Trip Planner provides a more complete itinerary to Metro riders, as both local and regional bus scheduling data is provided. Metro's Trip Planner includes all the local and regional commuter services including CUE, U-MD Shuttle, Howard County Transit, DASH, Arlington, Frederick County Transit, RIBS Fairfax Connector, Annapolis Transit, Connect-a-Ride, Prince William County-OmniRide/OmniLink, Loudoun County Transit, Ride-On, Tyson's Shuttle, and TheBus.
- Metro's Trip Planner provides riders with three instant itineraries for trips - Metro Bus, Metro Rail, or both. Each itinerary provides the following:
- a complete breakdown of the fare structure at the bottom of each itinerary,
- the Bus timetable in PDF format for all Bus legs on the itinerary,
- walking directions for a specific leg of a trip with a link to a walking map, which provides a visual guide and allows customers to view the start and finish points, along with step-by-step directions,
- escalator/elevator outages for all Metro stations on the itinerary,
- interactive access to station pages allowing riders to retrieve additional information, such as parking availability, bike parking availability, car sharing, bus routes serving the station, what's nearby, real-time arrivals, entrances/evacuation maps, fares to all the other stations, and a listing of the location of all escalators and elevators at each station.
- The Advanced Trip Planner form provides the following features:
- A drop down list of popular locations and a link to interactive maps to facilitate users' entry of "to" and "from" locations,
- the ability to minimize travel times by walking distance and transfers,
- the ability to remember "to" and "from" locations,
- the ability to limit address searches within each of the 9 Metro compact jurisdictions (Alexandria City, Arlington County, District of Columbia, Fairfax City, Fairfax County, Falls Church City, Montgomery County, Prince George's County, Prince William County),
- the ability to view trips 5, 10, 15, 20, and 25 minutes before and after times displayed with the click of a mouse.
To sum it up:
- Metro has a trip planner that offers many capabilities to Metro customers.
- Metro is planning to conduct a thorough evaluation of money to be earned by its intellectual property. Ultimately, the Metro Board will make the final decision.
- Right now, Google, or any smaller developer, can use our scheduling data for free if they agree to our terms. This allows them use of the information and it keeps the door open for us to earn money from this information in the future, and that will help keep fares lower.
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If Metro gave up the ghost and signed up with Google tomorrow, this still would raise the question of when or if the suburban agencies would join and that could be a problem for inter-jurisdictional areas.
by Jason on Aug 6, 2009 11:54 am
You are of course encouraged to contact your local transit agency and ask why they're not in. I don't think I'm going to contact 9 jurisdictions and 14 transit providers.
by Michael Perkins on Aug 6, 2009 12:02 pm
by charlie on Aug 6, 2009 12:09 pm
by Erik on Aug 6, 2009 12:10 pm
There is an old book on direct marketing that is very good called _Maxi-Marketing_ and the point it raises is that you maximize the utilization of multiple marketing and sales channels to sell the most. (Or look at Christensen's work, _The Innovator's Dilemma_. WMATA is damned either way.)
The issue of whether or not WMATA can adequately monetize trip planner is another question.
We should know that they aren't likely to be very good at doing it, given how well transit is leveraged for advertising sales as it is. They should just accept it. If there are particularly successful transit systems out there doing so, let us know. I haven't seen any good examples, although that doesn't mean much, since I haven't systematically evaluated other transit system websites on this particular criterion.
What WMATA has to decide is whether or not making riding easier matters more than possible miniscule advertising revenues. In this case, I think the former is more important.
by Richard Layman on Aug 6, 2009 12:15 pm
by Jake H. on Aug 6, 2009 12:22 pm
by Jake H on Aug 6, 2009 12:23 pm
The consultant-fetish has got to end. They are the biggest sellers of snake oil around. I am certain that the final recommendation will include undercoating.
Even if you were paying 300 dollars an hour to this expert, you're still talking about 1,666 hours of work to reach that total. This should be an analysis that takes an expert less than 100 hours to figure out.
Or better yet, how about just one day, which should consist of calling up other transit agencies to see what they do.
by Reid on Aug 6, 2009 12:28 pm
Erik: It may or may not cost that much money, all I know is that the latest approved WMATA budget contains a line item matching WMATA's description and the amount in the line item is $500,000. Probably they'll find someone to do it cheaper than that.
Here's the kicker: The consultant is going to have an incentive to tell Metro a big number. If Metro pays the consultant $200,000 to perform the study, what's it going to look like if the consultant tells them their IP is worth $10,000 per year?
Additionally, the consultant will likely tell Metro that Google or other developers could make a substantial chunk of money by hosting ads against the data. They would then imply that Metro should try to negotiate some portion of that revenue.
But let's look at that some more. Google is already not willing to use WMATA's data for free. They know about WMATA's data being available, they've read the license and said, "No thanks". Unless WMATA changes something about the license, what makes them think Google will suddenly decide to pay for the same thing they've refused to take for free?
As far as I can tell, Google doesn't pay anybody for the use of their transit data (pending receipt of a FOIA document from MTA NYC). If WMATA asked for money and Google decided to pay, wouldn't the other transit agencies come to Google and demand payment too? It's for this reason that I believe Google will decide not to partner with WMATA rather than pay. Deciding to pay any of the agencies could be construed as an offer to pay all of them, and Google could end up net negative by deciding to pay.
So the consultant may tell WMATA that their data is valuable to Google or other developers, but they'll leave out the part that if they ask for a fraction of that money, they'll likely get nothing because the developers will bail. They might be able to get some amount of revenue by charging $100 per year for people to write iPhone apps or whatever, but I don't think you're going to get close to revenues that make anything more than a rounding error in WMATA's $2B per year budget. ($100,000 per year is 10 cents per rider for one day, it's not going to make that much of a difference in fares).
by Michael Perkins on Aug 6, 2009 12:30 pm
When they want to run advertising on the Trip Planner site, their best bet will be to turn to ... Google Ads.
by HM on Aug 6, 2009 12:33 pm
by Cullen on Aug 6, 2009 12:34 pm
What they should do with that $500,000 is to modernize the bus maps! They are living in the freaking stone age with their huge pdf loads of crap. They claim their trip planner is so superior, but when the only map of a bus line is page two of a five page pdf timetable, they fall far behind what Google could do.
by Reid on Aug 6, 2009 12:34 pm
Also, half a million dollars could fix all the errors in their own WMATA trip planner.
Ones like:
Plan a trip from Federal Center SW to L'Enfant at 8:00am in the morning. It only reports Orange line trains. Blue line trains don't show up.
Plan a trip from Georgia Ave to anywhere else. All the stations in the trip planner results are clickable, except Georgia Ave.
Plan a trip from Dunn Loring to anywhere. Why must I always walk 0.08 miles South from Dunn Loring to Dunn Loring at the beginning of my trip?
by Erik on Aug 6, 2009 12:49 pm
by BeyondDC on Aug 6, 2009 12:51 pm
by ae on Aug 6, 2009 12:58 pm
Whenever I've tried to use it it has never been able to Plan a Trip because it doesn't take the full address of where I'm going to or from. When I put in the fractional address it still doesn't know what it's doing.
The Metro Trip Planner is a piece of garbage.
by James on Aug 6, 2009 1:07 pm
Basically: if a federal employee creates an otherwise-copyrightable work as part of their job, it's in the public domain. If the same thing happens at a state or local level, the agency in question holds copyright. WMATA's work is copyrighted.
There's two twists. The first is whether raw data (i.e. schedules) is copyrightable, regardless of who created it. Copyright only applies to works with creative/expressive qualities, not mere collections of fact. There's a strong argument in saying that schedule data is free because it's data.
The second twist is, even if WMATA is entitled to copyright under federal law, it's still a public agency funded by taxpayer dollars. There's an ethical argument in favor of open access to public sector information, even where copyright could legally apply.
by Gavin Baker on Aug 6, 2009 1:24 pm
I wonder if Maryland's Public Information Act requires that the information be made available freely?
Ae makes a good point that WMATA should have to consider the value of distributing the information freely vs. charging for it.
by Cullen on Aug 6, 2009 1:44 pm
by Joe Chapline on Aug 6, 2009 1:56 pm
by Michael Perkins on Aug 6, 2009 2:02 pm
by Joe Chapline on Aug 6, 2009 2:12 pm
by Michael Perkins on Aug 6, 2009 2:17 pm
by Joe Chapline on Aug 6, 2009 2:32 pm
by Michael Perkins on Aug 6, 2009 2:34 pm
I'm happy to discuss this, pro bono, with any public agency in the DC area. If anyone's interested, drop me a line: gavin@gavinbaker.com.
by Gavin Baker on Aug 6, 2009 2:37 pm
by Joe Chapline on Aug 6, 2009 2:40 pm
by Joe Chapline on Aug 6, 2009 2:42 pm
by Michael Perkins on Aug 6, 2009 2:43 pm
by Gavin Baker on Aug 6, 2009 2:47 pm
by Michael Perkins on Aug 6, 2009 2:55 pm
by Reid on Aug 6, 2009 4:29 pm
If under the delusion that it's a for-profit corporation, WMATA insists on licensing agreements for its data, at least that's defensible as law if not public policy, but STOP calling schedule data "intellectual property" when IT'S NOT.
by Anderkoo on Aug 6, 2009 5:49 pm
by Joey on Aug 6, 2009 7:10 pm
by Joey on Aug 6, 2009 7:10 pm
by Squalish on Aug 6, 2009 7:34 pm
by Squalish on Aug 6, 2009 7:38 pm
by Matt on Aug 7, 2009 2:04 am
by Sirinya on Aug 25, 2009 2:35 pm
by Barry on Aug 29, 2009 1:33 am