Retail
What's the future for Georgetown's "Third Places"?
The Barnes and Noble in Georgetown has given up its lease, giving way to an unnamed retailer paying an unusually high $65 per square foot.
Why the closing of a large chain store struck a particular chord with Georgetowners (and others) is that it was a perfect "Third Place." This term, coined by Ray Oldenburg in his book The Great Good Place, described those places in a community where people come together outside their home (first place) or work (second place).
They can be bookstores, cafes, pubs, libraries, whatever. To Oldenburg, and those that follow him, these places are most essential parts of that community.
What made Barnes and Noble a particularly great Third Place was that it offered Georgetowners and visitors alike a place to escape from the heat or the cold (or just the crowds), but you didn't have to pay anything to use it.
Commenter Ben wrote on Georgetown Metropolitan,
This is terrible news no matter how one looks at it. I can't fathom of any retailerMany of the classic Third Places continue to exist in Georgetown— Bloomingdales, Saks, H&M, whatever — filling the hole that the B&N will be leaving behind. It was one of the precious few commercial spaces where one could literally "kill time" without racking up enormous bar tabs or restaurant bills. I spent many an hour in this store, browsing, sipping coffee and — yes — buying.
Oddly enough, if there's one store that can fill the "just want to browse out of the elements without buying something" void, it's the Apple Store. Every time I go in there, people wander in just to play with the toys for a while before wandering out (which 9 times out of 10 is exactly what I'm doing as well). It's not quite the same as browsing great literature (or a great magazine rack), but it's the least technology can do for us after killing our bookstore.
Cross-posted on the Georgetown Metropolitan.
Comments
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by Jasper on Aug 30, 2011 10:21 am • link • report
by Corey on Aug 30, 2011 10:24 am • link • report
The response of the community should be to invest in third places in our community. The playgrounds, I can say as a parent, are my main third place. As Georgetowners grow younger and walk more, and invest more in neighborhood schools, we won't be dependent on corporate space for community the way suburbanites go to malls for community. The challenge is to push for our neighborhood transportation to support the walkable community that residents increasingly want.
by Ken Archer on Aug 30, 2011 10:33 am • link • report
by Dave J on Aug 30, 2011 10:38 am • link • report
by dabinder on Aug 30, 2011 10:43 am • link • report
by cmc on Aug 30, 2011 10:44 am • link • report
by Ser Amantio di Nicolao on Aug 30, 2011 10:48 am • link • report
Jasper, Apple Stores seem to be doing very well -- highest sales per sale foot -- using the exact model you mock. I suspect B&N was doing well. An eataly would be interesting, although I dread more yuppie traffic into georgetown. Georgetown cupcake has been destructive.
Losing the B&N -- a cool place on a hot day -- is a real loss. the ability to SIT also makes a big difference. Furniture stores can play a role in replacing that. Dean and Deluca can play that role to a small degree. The georgetown mall is also ok but I've noticed a lot of shady character hiding around there.
by charlie on Aug 30, 2011 10:50 am • link • report
And Eataly would be a fantastic replacement for B&N.
by dcd on Aug 30, 2011 10:56 am • link • report
by Nicoli on Aug 30, 2011 11:05 am • link • report
by BVH on Aug 30, 2011 11:11 am • link • report
by JustMe on Aug 30, 2011 11:37 am • link • report
The Mall would, of course, be an excellent spot of this type, but it seems like more and more of a lost cause every day.
The Georgetown University campus is a great Third Place, but, you know...
by Dizzy on Aug 30, 2011 11:41 am • link • report
I'd suggest anyone who feels this way get involved with your ANC(s) and/or BID in Georgetown and let them know that. These are the groups that threatened injunctions and lawsuits over bike-sharing installation in the past, fight bike racks in easily found and accessible location, blocked improvements to the trail through Rose Park and fight tooth-and-nail the slightest hint of a loss in auto parking. From my experience, DDOT planners have longed to make bike/ped improvements, but have met with nothing but resistance from the community.
by jeff on Aug 30, 2011 11:43 am • link • report
by jeff on Aug 30, 2011 12:01 pm • link • report
M St. is has been an outdoor shopping mall for Virginians and tourists who want a nice urban environment rather than going to Tysons or Pentagon City for some years now. That's not completely a bad thing, as it has been an unquestionable financial success. I don't know if this is a bad thing for Georgetowners or not and it's not my place to make that judgement call.
The $65 per square foot implies that Georgetown is already well beyond the situation in Death and Life where there was a bank on every corner. Except, replace bank with major retail chain store. Again, not necessarily a bad thing. Those stores' proximity to each other is mutually beneficial for each of them. One customer shops in multiple stores in one trip. It's also beneficial both financially and in social cache to have a regional-serving retail district in Georgetown.
Perhaps local Georgetowners could leave M St. to the regional shoppers and tourists (can't beat the money it generates!) and seek to rezone a different corridor for local-serving businesses. Many regional-serving destinations have services for locals, too. M St. is a regional destination by any measure. No local-serving business can compete with $65 a square foot. A local-serving corridor would be able to offer more reasonable rents in much older buildings.
I'm thinking that there is something to how the businesses are arranged in Silver Spring. Ellsworth Drive is for the regional-serving amenities like the movie theathers, Whole Foods, chain eateries, and DSW shoe store. The small locally-owned and locally-serving restaurants, shops, and bars are scattered throughout the rest of downtown Silver Spring. I shop at both kinds of places and it works well because they complement each other in their offerings.
Dupont Circle is similar in that much of the regional-serving amenities are on Connecticut Ave. while much of the local amenities are on 17th St NW and P St. NW.
Perhaps Georgetown could delineate M St. as a regional-serving retail place and maybe rezone Prospect or P St. NW for local-serving amenities?
by Cavan on Aug 30, 2011 12:18 pm • link • report
You're making sense here, which is why this will never happen. Remember that, according to real Georgetowners (that's all people in Georgetown, except those related to Georgetown University, tourists, and people trying to get through the neighborhood), all or Georgetown is backwater residential streets, where outsiders (including all those who are related to the University, tourists, and people trying to get through the neighborhood) are not wanted.
by Jasper on Aug 30, 2011 12:32 pm • link • report
Anyway, Georgetown, like Old Town, is an absolute automobile disaster. Those two towns love to tout their historical preservation, but all they're preserving is the 1960's attitude that cars rule all. The first thing Georgetown should do is replace on-street parking on M with bike lanes. That'd go a long way to restoring its (literally) polluted atmosphere.
by OX4 on Aug 30, 2011 12:34 pm • link • report
@OX4 Bridge Street Books is just down the street and has a really great selection despite its small size.
by jeff on Aug 30, 2011 12:50 pm • link • report
Unfortunately 'MORE BIKE LANES' isn't the solution to everything.
by Lance on Aug 30, 2011 12:59 pm • link • report
by yrb on Aug 30, 2011 1:01 pm • link • report
by grumpy on Aug 30, 2011 1:19 pm • link • report
by MattF on Aug 30, 2011 1:21 pm • link • report
by JustMe on Aug 30, 2011 1:25 pm • link • report
The problem with Georgetown is that it isn't pedestrian friendly. Of course you can drive your car around the block for 15 minutes looking for parking and when you are fed up, park in the garage and call it a day. But what about walking to your destination? Because of skinny sidewalks, due to large traffic throughways, pedestrians are literally zigzagging there way up the block, dodging tourists, photographers, and people waiting in inane lines. A commercial corridor should allow people to walk at a leisurely place to allow them to window shop, sit at an outdoor table, or go in and out of stores if they choose. Tourists, a vital economic resource for the corridor, don't care about human or automobile traffic because Johnny Rockets is only a block way. Residents, the customers who become regulars, are growing fed up with the lack of accessibility, which leads to the death of local establishments and the rise of national or regional chains.
The market will always respond appropriately within its established parameters. The parameters we set for Georgetown give the automobile top-billing.
by cmc on Aug 30, 2011 1:33 pm • link • report
Which isn't necessarily bad, as long as there are alternatives!
But there aren't alternatives in the nearby Georgetown area, and there never will be, just like the area around Barracks Row will never be adjusted to accommodate locally-serving retail displaced by the restaurants and high rents, because Brracks Row is where commerce is allowed, and DC will be damned if they're going to allow such dirty, dirty behavior to be allowed anywhere else.
by JustMe on Aug 30, 2011 1:44 pm • link • report
I'm confused by this logic. 18th St is one of the few streets in Adams Morgan where parking has been expanded to accommodate the influx in car traffic.
by Scoot on Aug 30, 2011 1:46 pm • link • report
You DO know that playgrounds serve as third places in the suburbs, dont you? And parks, to a lesser extend. In fact I would say one of the quality of life advantages of Fairfax cty over, say, Prince William, is its park system.
Though I would suggest that the waterfront park in Georgetown is a pretty good amenity as well.
Old Town and autocentrism - I've always found Old Town Alex an excellent place to walk - its not as crowded as Georgetown. Plus of course it has metrorail (as well as metro bus, dash buses to the neighborhoods, and Dash circulator buses,as well as convenience to the MVT) It ALSO has relatively good auto access (but parking is just difficult enough to scare away the dyed in the wool suburbanites) I think its a pretty good example of a multimodal place.
by AWalkerInTheCIty on Aug 30, 2011 1:49 pm • link • report
Like the crack dealing and prostitution that used to go on there? Exactly what type of 'locally serving retail' are you looking for? Seems to me that Barracks Row has a healthy mix of old and new residents along with visitors shopping there.
by jeff on Aug 30, 2011 2:10 pm • link • report
Perhaps local Georgetowners could leave M St. to the regional shoppers and tourists (can't beat the money it generates!) and seek to rezone a different corridor for local-serving businesses.
I'm curious how you'd accomplish this. How would you structure a zoning ordinance to distinguish between local-serving businesses and regional-serving ones?
I'd argue that any such distinction would be counter-productive and would have some far-reaching unintended consequences.
The fundamental issue is the proposed rent for the new space, which is quite high. That, to me, speaks to demand for more retail space. Now, if you were meaning to loosen zoning restrictions in a way that allows more commercial activity by right in all zones, then I think that would be a good thing - but trying to have one commercial zone be 'regional' and another be 'local' by the terms of the type of zoning is a difficult task.
Zoning is a rather blunt tool, it is meant to shape the physical aspects of a building. It can effectively shape the use of a building only in a broad sense - your high-end regionally-focused boutique clothing store uses the same physical retail space as your locally-owned corner coffee shop. Discerning between one use or the other in a legal manner via the zoning code is, I'd argue, both a mistake and a fundamentally impossible task.
The other reality this seems to embrace - Georgetown could stand to build more space.
by Alex B. on Aug 30, 2011 2:13 pm • link • report
by Cavan on Aug 30, 2011 3:12 pm • link • report
Gotcha. I think you nailed the fundamental issue - the remedies are tricky.
by Alex B. on Aug 30, 2011 3:27 pm • link • report
I also agree that demand for commercial space in Georgetown is so great that the city should zone more of it for commercial.
by Falls Church on Aug 30, 2011 3:30 pm • link • report
that's right ... what's it need with homes anyways? Let's push to change the law to allow it all to be used for retail and commercial. Oh wait ... isn't that what the Office of Planning is already doing with its proposed re-write of the zoning regs?
by Lance on Aug 30, 2011 3:31 pm • link • report
Because I don't see how allowing more commercial space would displace residential uses in Georgetown. It sure hasn't throughout the rest of the region. Same with the rest of the United States and world.
by Cavan on Aug 30, 2011 3:49 pm • link • report
by Aaron on Aug 30, 2011 4:38 pm • link • report
I'll side with the Anti-Neighbors, and say that high-rises have no place on M St, and that historic structures should be preserved.
Why not encourage Georgetown to grow eastward, and more gracefully blend into Foggy Bottom? That area could certainly use some enlivening. (Oh, and Georgetown's need for a streetcar is almost blindingly obvious, given that the area is perceived to only be accessible via bus or car, and the roads are already packed to the brim with both.)
Adding more parking to Georgetown won't do anything, as the roads can't handle any more cars. Ditto for buses -- the Wisconsin/M St buses already have a pretty bad bunching problem. Adding more will only make the problem worse.
by andrew on Aug 30, 2011 5:16 pm • link • report
Georgetown has evolved. When I lived here in the 90s, it had indie movie theatres and book stores which I miss. Galleries had been leaving for quite sometime, although some still remain on the edges of the main shopping district. G'town still hosts places that are local even if some of them are Georgetown cupcake. OTOH, it has the best gelato place in DC. It also home furnishing stores, something that had been largely absent in the past. Many of the chains are one of kind locations for DC (e.g., Thos Moser, Patagonia, Kiehl's) or relative rarities in the area (Northface), so it remains a real destination regardless of whose paying the rent. Many of the recent loses are places with plenty of other locations like B&N (or the recently departed Pottery Barn), or stores selling garish "designer" men's clothes on Wisconsin. So, G'town evolves. It's a horrible place to drive and it isn't on a Metro and you can't a loaf or regular bread there, yet none of that really seems to be a problem.
by Rich on Aug 30, 2011 5:54 pm • link • report
Why? Being old is not a reason to keep something.
@ Rich, but not personally: People like to trash G'town, but plenty of people go there who aren't tourists or from Virginia.
I love this insanity of Georgetowners hating their neighbors: Virginians. It perfectly shows the silliness of the political lines that have been drawn through our region. I'd almost a say that Georgetowners hate everybody that has to cross water, because they love to snub Foggy Bottom as well.
by Jasper on Aug 30, 2011 9:03 pm • link • report
I guess you haven't checked out the new Safeway on Wisconsin?
You make a lot of good points in your post. Things change. For example, the loss of the indi theaters in the 90s (which had been there forever) was a negative, but in its place opened the large AMC Theaters on K Street which definitely are nicer than the M Street multi-screen movie theater which for a long time existed where (I think) the B&N has been located the last decade. And for those of us who like indi flims, there's of course the E Street Theater and Bethesda Row Theater which fill that need .... and do it better than the old indi theater in Georgetown ... Things change, things evolve. Historic preservation has never been about stopping that change, but rather about managing it so that the fundamentals of an area don't change ... or at, that the positivie fundamentals of an area don't change ... and you retain what preservationists call 'sense of place'. Georgetown can still be Georgetown with all new stores and even with many new buildings and many adaptively re-used old buildings. The key is just to ensure that what 'new' comes to Georgetown is Georgetown. This same aim applies to all our other historic districts. It's not about casting buildings and stores and places in amber, but rather all about preserving a 'sense of place'.
by Lance on Aug 31, 2011 8:19 am • link • report
Hodgman: "We have to face facts, Jon. The big-box bookstore has passed into history. And thats something we should embrace and be proud of. By preserving Borders as a popular historical attraction...Bring the kids down to Ye Olde Borders Towne! Let them see what it felt like to paw through a clearance bin of Word-a-Day calendars [or] the giant rack of weird magazines youve never heard of. Including my personal favorite, Bookstore Magazine Rack Aficionado magazine."
Jon Stewart: "You know, I think a bookstore preserve might appeal to a a very small market."
Hodgman: "Well, it cant be smaller than the market of people who buy books."
by Dane on Aug 31, 2011 11:19 am • link • report
by WestEnder on Aug 31, 2011 11:32 am • link • report
Tourist trap, yes, but one with happy tourists.
But big box stores? Can someone show me to a Best Buy, Target, Walmart, or Nordstrom on M St? People, get out in the real world sometimes. An Apple store is not a big box store. It's a smallish exclusive national chain.
by Jasper on Aug 31, 2011 1:18 pm • link • report
Hopefully Eataly will have public restrooms as well.
by b on Aug 31, 2011 5:48 pm • link • report
Nup. But then again, I used to go to Borders...
by Jasper on Aug 31, 2011 8:52 pm • link • report
by Joe on Sep 2, 2011 9:33 am • link • report
Define the problem. Admit that people want to come to Georgetown, that commuting is a reality, and that at least some people use cars to do both. At the same time, at least some residents of the self styled "Village of Georgetown" understandably resist development in the residential areas. So welcome the visitors in a way that makes a better neighborhhod. Isn't that what we want cities to do? So....
Create a connection to a large parking garage serving Georgetown directly from the Whitehurst. (My original hope when they built Georgetown Park.) Less M Street traffic. Better access to the waterfront. And as long as we are in fantasy land, maybe some backfill with parking (at least temporarily)of an underused, essentially inaccessible, and badly in need of rework Georgetown Park mall.
Narrow M Street at least to its previous width. At least one lane less than currently, reversable by predominant traffic direction. This gets you wider and more walkable sidewalks (they once were), real tree boxes where trees might survive, and room for sidewalk activities and a commercial district that might better support "third places". Eliminate M Street parking and consider a green median. Of course, keep encouraging bus and bike use.
So we might get less traffic through the area while retaining accessibility, better pedestrian access and more use, and a tree lined urban street to boot.
Yes, you need a traffic study and DC collaboration, GP changes are a challenge from an economic and building code standpoint, and we can come up with a list of difficulties. But we could get a vibrant, economically stronger, tree lined urban commercial street that connects with larger community.
Then do MLK. Or, because architecture and development communicate values, even in chronological parallel. .
Thought?
by Marc on Sep 7, 2011 2:07 pm • link • report
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