Transit
Comic teaches new customers how to ride transit
San Francisco's BART has created a great new comic book to help new riders learn to navigate the system. Could it work here?
For new riders, any transit system can seem daunting at first. This effort might make it easier for people to figure out how to try transit, and perhaps help make them regular riders.
The BART system is very similar to Metro, right down to the graduated fare system. In many respects this comic could easily be used here, just by changing some names. And based on the number of (tourist) riders I see at Greenbelt each morning trying to go in an out gate, some people could clearly use a little extra instruction.
It's good to see a transit agency trying new ways of communicating with riders. What do you think Metro could do to make it easier for new riders?
Comments
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The more helpful info that can be put into graphical format: the better. I also love when I see station managers & extra staff on hand to help visitors out -- especially at the downtown & fringe stations at the peak of tourist season.
by Bossi on Nov 11, 2011 1:12 pm • link • report
by Davin Peterson on Nov 11, 2011 1:16 pm • link • report
by Crickey7 on Nov 11, 2011 1:43 pm • link • report
This seems like a good idea that the WMATA communications department should embrace.
by DCster on Nov 11, 2011 1:49 pm • link • report
We are actually working on something like this for our website - simple "how-to" guides with illustrations. Will keep you posted when they're up. www.goDCgo.com
by goDCgo on Nov 11, 2011 1:51 pm • link • report
And you think they can be helped?
by Brian White on Nov 11, 2011 3:03 pm • link • report
But, the solution can be cool too. Changing the lights on the platforms from yellow/white to red helps a lot. Perhaps simply brightening the red/green symbols a bit would help resolve the faregate issue.
(I'm not colorblind...)
by ColorBlind on Nov 11, 2011 3:32 pm • link • report
by Canaan on Nov 11, 2011 3:44 pm • link • report
Actually, the comic (it's a full comic book, not just the few panels shown here) has a page on using the handicapped faregate, including the fact that the farecard comes out the same slot you put it in.
by Matt Johnson on Nov 11, 2011 4:01 pm • link • report
by Tina on Nov 11, 2011 4:17 pm • link • report
by Bossi on Nov 11, 2011 4:26 pm • link • report
by Phil on Nov 11, 2011 5:00 pm • link • report
additionally, with a multimodal system, you wan to know the destinations and cost BEFORE you decide the mode. That's one of the fails of the comic book, it tells you what to do once you have decide you are taking bart, but what if you had other options (caltrain, muni, ...or bus, cabi, cab, ....)
so now we have another effort to try to adapt the user behaviour to the system, rather than the other way round...that will go nowhere but an extra $$ for the marketing agency
by RE on Nov 12, 2011 10:44 am • link • report
Seriously though this is sooo unnecessary. People who are going through the gate backwards are the people who do NOT read directions. I don't think they will be any more likely to read them in comic book form. You could plaster the walls of the station with these things and these same morons would still be trying to go through the wrong way. Might make for some nice decoration though.
by Doug on Nov 12, 2011 3:23 pm • link • report
By hiring customer-friendly personnel in stations that understand that barking is not the right way of approaching new customers. The ability to speak plain English would also be nice, especially for alien tourists and people from the Heartland.
by Jasper on Nov 14, 2011 7:06 am • link • report
How about using signage where it's needed? Are people stupid enough to try and go through a clearly marked (with an international symbol) going to be smart enough to read a comic and change their ways? Seriously?
by Michael Rogers on Nov 14, 2011 5:12 pm • link • report
WMATA is already planning to accept smart credit and debit cards, but that step is still a few years away.
by Steve Strauss on Nov 15, 2011 9:23 am • link • report
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