We mentioned this at the bottom of a Breakfast Links this week, but it’s worth highlighting more directly. This ad, for Denmark’s Midtraffik bus service, takes transit advertising to a new level:

The bus driver is cool, the passengers overjoyed to get on, and the ride speeds past traffic thanks to a dedicated lane. Bus service here (or there) might never achieve quite this level of passion in its riders, but projects like Montgomery’s BRT or express bus lanes on H and I Streets could get us a lot closer.

David Alpert created Greater Greater Washington in 2008 and was its executive director until 2020. He formerly worked in tech and has lived in the Boston, San Francisco Bay, and New York metro areas in addition to Washington, DC. He lives with his wife and two children in Dupont Circle.