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Weekend video: Bus ecstasy in Denmark

We mentioned this at the bottom of a Breakfast Links this week, but it's worth highlighting more directly. This ad, for Denmark's Midtraffik bus service, takes transit advertising to a new level:

The bus driver is cool, the passengers overjoyed to get on, and the ride speeds past traffic thanks to a dedicated lane. Bus service here (or there) might never achieve quite this level of passion in its riders, but projects like Montgomery's BRT or express bus lanes on H and I Streets could get us a lot closer.

David Alpert is the founder of Greater Greater Washington and its board president. He worked as a Product Manager for Google for six years and has lived in the Boston, San Francisco, and New York metro areas in addition to Washington, DC. He now lives with his wife and two children in Dupont Circle. 


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So telling about the more generalized lack of imagination within the U.S.A., and especially Washington, D.C.

by Doug Willinger on Sep 16, 2012 2:06 am • linkreport

BRT is a waste of money in most places - including Montgomery County.

One, the operating cost per passenger mile is much higher (as in @ double) Light Rail. Since you cannot charge more to ride a bus, the operating subsidy is much higher.

Example - A couple of years ago, WMATA subsidy was 18 cents/pax-mile for MetroRail and $1.12/pax-mile for MetroBus.

Montgomery County is carving a stick to beat themselves with, with BRT.

Two, Buses attract fewer riders than rail. Rail gets about a third more riders, all else being equal.

Third, There is no clear example of BRT attracting Transit Orientated Development in the developed world. That Urban Rail attracts TOD is a truism, shown many hundreds of times.

So Montgomery County is forfeiting TOD by going with BRT.

by AlanfromBigEasy on Sep 16, 2012 6:46 am • linkreport

Love this ad - I collected another bunch of good ones on my own blog. The Madrid Metro ads especially are fantastic.

I think the express lanes will be pretty awesome, but the K Street Transitway will really get me thumbing my nose at the poor saps that drove.

by OctaviusIII on Sep 16, 2012 12:50 pm • linkreport

Ride anyway David.

by Jazzy on Sep 16, 2012 9:47 pm • linkreport

Hilarious - I like the panoramic windows that allow a view of someone putting out the trash.

by ah on Sep 17, 2012 8:53 am • linkreport


+1 for the K Street Transitway. The city has done all these great streetscape work in various areas. Could some of the K Street Transitway be implemented even if not all of it at once? And/or the bus lanes on H/I? I feel that real priority to transit vehicles is taking a back seat.

by Speed My Bus on Sep 17, 2012 10:34 am • linkreport

@Speed My Bus
I don't think so. The plan involves moving the slip lane curbs to the middle of the street, a process that would be extremely disruptive and a design change that couldn't be done piecemeal. Final design hasn't been completed either, though the downtown BID is trying to find funding to finish that up.

by OctaviusIII on Sep 17, 2012 11:15 am • linkreport

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