Greater Greater Washington

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DC funding depends on 2010 Census mail-back rates

Studies show that the 1990 and 2000 Census failed to accurately tally the population, particularly the poor, children and minorities. As a result, these groups most likely lost programs and services that serve their communities. The failure of the Census to accurately count the District of Columbia's population seriously shortchanged the federal funding the District deserves to fund schools, roads, health facilities, housing, and other important services for people who were not counted. Thus, the Census is more than just "counting people".


Census questionnaire. Photo by nathangibbs.

In almost one year, households across the nation will receive the 2010 Census questionnaire in their mailboxes. One way to improve the count is to improve the mail-back response rate. The mail-back response rates indicates how many housing units returned a census paper questionnaire by mail. In 2000, the national mail-back response rate was 67%. The mail-back response rate for the District of Columbia was slightly lower, at 60%. A low mail-back rate reduces the accuracy of the census as well as drives up the cost of because interviewers must be sent out to households that did not return the questionnaire.

Using Census tract data on mail-back response rates, I calculated the 2000 Census response rate by ward. (Here is a map of the wards). Below are the approximate mail-back response rates. Update by David: I've created a map showing each ward with a color ranging from red to green based on the response rate. This uses the current ward map, however; ward boundaries shifted some since the 2000 Census.

  • Ward 1 – 57%
  • Ward 2 – 59%
  • Ward 3 – 77%
  • Ward 4 – 66%
  • Ward 5 – 58%
  • Ward 6 – 61%
  • Ward 7 – 56%
  • Ward 8 – 45%
Ward 3 had the highest mail-back rates for the District, while Ward 8 had the lowest. Several neighborhoods across Ward 8 had mail-back response rates below 40%, including Barry Farms, Congress Heights, Woodland and Fort Stanton. The low mail-back rates for poorer wards, such as 5, 7, and 8 is troubling. We need to improve that for the next census to ensure that those communities are counted and receive funding for critical social programs.

While the Census Bureau will most likely blanket the airwaves to raise awareness of the up coming population count, it is critical of local community groups to inform residents about the importance of the census. Survey evidence confirms that promotional efforts increased census awareness, motivated cooperation, and reached hard-to-reach population groups, especially among Blacks and Hispanics.

Local groups in the District can help promote awareness of the census. They can display and distribute census materials to allow individuals to practice filling out the questionnaire. Groups can also include information about the census in newsletters and mailings. Most importantly, District government offices and community groups can partner directly with the Census Bureau and receive critical information and materials regarding the 2010 Census. Census workers are currently in the field updating master address files and given the unprecedented growth in the District of the past five years, it is critical that the Census has an up-to-date address file. Otherwise hundreds of households will not receive the paper questionnaire and most likely will not be counted.

Regardless of the public's general feelings towards the census and surveys, an accurate census affects every individual and every community. It's not too late for District officials and community groups to start planning and promoting the 2010 Census. An accurate count will help the District receive critical funds, an especially important concern given budget deficits and the allocation federal stimulus money. Let's not let the District miss out by not completing and mailing back a simple, yet important, questionnaire.

Lynda Laughlin is a family demographer at the U.S. Census Bureau. She holds a PhD in sociology and enjoys reading, writing, and researching issues related to families and communities, urban economics, and urban development. Lynda lives in Mt. Pleasant. Views expressed here are strictly her own. 

Comments

I recently learned that the Census will be using tract information from the 2006 and 2007 American Community survey to target low performing (i.e. low mail-back response) areas. That means more targeted ad campaigns and training.

This is encouraging news and should help improve the mail-back rate and thus the count. Local groups should really consider working with the Census. Now is the time!

Of course, this would all be easier if the Census could actually get the Census questionnaire on-line. Maybe for the 2020?

by Lynda on Mar 26, 2009 11:29 am • linkreport

I don't know that an online questionnaire would help penetrate the low income areas. But I suppose it could simplify and streamline costs in more affluent areas and freeing up more resources to target underserved areas.

One role I play at my company is maintaining a master address database. A major source of our data is Valassis (aka Advo) which is a tad spotty in rural areas but a great source for Urban/Suburban and Towns.

by Paul S on Mar 26, 2009 2:37 pm • linkreport

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