Sexist Metro ad asks "Can't we just talk about shoes?"
WMATA thinks talking about reliable buses is boring, asking "Can't we just talk about shoes?" Instead, many riders are talking about how sexist the agency's new ad is.
WMATA placed the ad highlighting its Metro Forward rebuilding campaign at Metro Center. Capital News Service correspondent Lucy Westcott first noticed the ad, which then appeared on DCist. Backlash to it has been fierce, with many Twitter users and anti-sexism group UltraViolet calling the ad sexist and offensive.
A WMATA spokesperson told DCist that "The point of the ad is to get people talking about Metro's massive rebuilding effort by juxtaposing technical facts with a variety of light responses in conversation between friends."
The ad certainly has people talking, but not for the reasons Metro intended.
- Topic of the week: Banning cycling on sidewalks
- A new bill would ban cycling or Segway riding on DC sidewalks next to bike lanes
- The 11th Street Bridge Park gets a brilliant design. Will it succeed?
- What would you call Loudoun's Metro stations?
- David Catania on Metro, economic development, streetcars, affordable housing, bike lanes, building heights, and more
- After more crashes, DDOT pledges to remove Arkansas Avenue's rush hour lane
- Norfolk's light rail choice: Embrace the city, or follow the highway?