Sexist Metro ad asks "Can't we just talk about shoes?"
WMATA thinks talking about reliable buses is boring, asking "Can't we just talk about shoes?" Instead, many riders are talking about how sexist the agency's new ad is.
WMATA placed the ad highlighting its Metro Forward rebuilding campaign at Metro Center. Capital News Service correspondent Lucy Westcott first noticed the ad, which then appeared on DCist. Backlash to it has been fierce, with many Twitter users and anti-sexism group UltraViolet calling the ad sexist and offensive.
A WMATA spokesperson told DCist that "The point of the ad is to get people talking about Metro's massive rebuilding effort by juxtaposing technical facts with a variety of light responses in conversation between friends."
The ad certainly has people talking, but not for the reasons Metro intended.
- New info about who rides a bike in DC will let us make the city even greater for cyclists
- Farragut Square's virtual tunnel saves Metro riders time and eases crowding. Should downtown get another one?
- How well do you know Metro? It's whichWMATA week 33
- Maryland's rural economy depends on its urban and suburban areas
- Out: "cycletrack." In: "protected bikeway."
- Amsterdam plays Spot the Christmas Streetcar
- Metro's flooded stations, in pictures