Greater Greater Washington

Retail


Wheaton sector plan recommends taller buildings, more open space

People have been talking about how to revitalize Wheaton since before I was born. Even if a slew of meetings in the past year have restarted the conversation with increased fervor, there's been little focus on what exactly it'll take to make the Wheaton CBD a better place.


Cake from Wheaton's Little Bitts bakery. Photo by Dan Reed.

Yesterday, Planning Board staff made preliminary recommendations on revisions to the 1990 Wheaton CBD Sector Plan, which lays out how the downtown should grow over the next few decades. A new Sector Plan will be released early next year, though it may not be approved for a while longer. What makes this process exciting is that we've moved past simply brainstorming ideas.

County Parking Lot 13, Wheaton
Lot 13 and other public parking lots in Downtown Wheaton could be
converted into open spaces.

Planners are making more specific suggestions, such as:

  • Allow buildings as tall as 200' along Georgia Avenue between Veirs Mill Road and University Boulevard, with heights stepping down further away. Buildings immediately adjacent to residential neighborhoods could be no taller than 45'.

  • Convert public parking lot #13, at Reedie Drive and Grandview Avenue in the center of the CBD, to town square, and building an indoor public market similar to Eastern Market nearby. Public parking lots #14 (at Elkin Street and Blueridge Avenue) and #17 (at Fern Street and Price Avenue) and part of Wheaton Plaza's parking lots would become smaller, neighborhood greens.

  • Get rid of the retail overlay zone first placed in 1990. Meant to preserve low-rise buildings and mom-and-pop retail in the CBD, it prevented the larger-scale investment that could've anchored the downtown. Instead, Moderately Priced Retail Units (similar to the existing Moderately Priced Dwelling Unit program the County runs) would be created to provide rent-controlled space for small businesses.

Parking And No Parking, University at Georgia
A retail overlay zone meant to protect small businesses has potentially
kept investment away.

  • Rezone properties in the CBD currently zoned solely for commercial or residential use, like the Westfield Wheaton mall, to the CR Zone (Commercial-Residential). This could accomodate anything from live-work buildings to a proposed apartment complex atop the Safeway at Georgia Avenue and Reedie Drive.

  • Reopen the Pleasant View Elementary School, located at 3015 Upton Drive two blocks outside the CBD, to accommodate increases in student enrollment. It's currently used by Crossway Community, a Montessori school.

  • Reduce speeds on Georgia Avenue, University Boulevard and Veirs Mill Road to 30 miles per hour, and creating more through-block walkways like the one completed between Georgia and Triangle Lane to improve pedestrian safety.

The next Wheaton CBD Sector Plan should be released this January, after which it'll be reviewed by the Planning Board and, if that's approved, it'll go before the County Council. At each point there will be public hearings for community input. Given that schedule, it's likely that the plan might get approved sometime in 2011. It seems like a long way out, but given how long talk of revitalizing Wheaton's gone on, a couple of years doesn't seem too long.

Crossposted at Just Up The Pike.

A planner and architect by training, Dan Reed is interested in suburban retrofits. Dan works for the Friends of White Flint, writes his own blog, Just Up the Pike, and serves as the Land Use Chair for the Action Committee for Transit. Dan lives in Silver Spring. 

Comments

Add a comment »

Now we're getting somewhere!

by Cavan on Dec 4, 2009 4:31 pm • linkreport

Changing the speed limit won't effect things through much of the day. The area is congested enough to keep movement slow. More stops and and a way to get truck traffic and other legit through traffic away would help. The area already has an interesting range of retail, esp. restaurants. Even with efforts to have rent control, any redevelopment will disturb successful, existing businesses. I don't see the point of bringing in high rises--is their demand? Is there likely to be demand? What is the likelihood that it would make the area as dead as the Wisc Ave section of downtown Bethesda or the high rise areas of downtown Silver Spring. What about Metro? The garage/main station is perceived as unsafe by some people and not very well laid out in terms of getting foot traffic easily to "downtown" or the mall (which has its own design flaws).

by Rich on Dec 4, 2009 9:56 pm • linkreport

Thanks for the review. The public market and retail set aside policy are intriguing. It's been a challenge to figure out how to preserve small businesses while also encouraging the recreation of suburban pedestrian-hostile environments into something that fosters safe and inviting places for walkers; and takes advantage of the Metro station.

by CCort on Dec 7, 2009 11:57 am • linkreport

The University of Maryland Fall 2009 Studio class is finishing up a research project on strategies for "greening" Wheaton restaurants. We are going to be presenting the results of our study on Tuesday, December 15, 2009 at 7:30PM. The presentation will be at the Wheaton Community Center in the Social Hall and it is open to the public. I hope folks can attend!

by Lilly on Dec 7, 2009 2:28 pm • linkreport

Add a Comment

Name: (will be displayed on the comments page)

Email: (must be your real address, but will be kept private)

URL: (optional, will be displayed)

Your comment:

By submitting a comment, you agree to abide by our comment policy.
Notify me of followup comments via email. (You can also subscribe without commenting.)
Save my name and email address on this computer so I don't have to enter it next time, and so I don't have to answer the anti-spam map challenge question in the future.

or