Greater Greater Washington

Public Spaces

Wheaton residents attracted to Paris-esque features

In 2001, Montgomery County brought in representatives from the Mass Transit Administration to conduct a "Visual Preference Survey" for downtown Wheaton.

Photo by the author.

Created by Anton Nelessen, the survey has been in use since the 1970's as a visioning exercise, determining what kind of places people like or don't like. It's been used throughout the country, most recently in Carroll County in 2006. In the survey, a focus group of Wheaton stakeholders were given photographs of places and asked which they liked more. These preferences would later shape the recommendations for Wheaton's redevelopment.

The survey asked, "What type of buildings, streets and open space are appropriate for the Wheaton area now and in the future?" Participants were shown over a hundred photographs and asked to rate each one on a scale of -10 (meaning "take it out") to +10 (meaning "keep it in"). Several photos could depict a single idea, like "townhouses" or "landscaped median."

Presenting multiple images for the same idea would produce more accurate results. Both of the above photos are labeled "townhouses," but the photo on the left depicting run-down buildings would be rated worse than the one on the right. This allowed participants to state their opinions based on actual conditions, not preconceived notions of what townhouses should look like.

Here are a few of the survey's findings:

  • The lowest ratings went to current conditions in Downtown Wheaton: jaywalkers (-7), run-down buildings along Triangle Lane (-7), businesses facing away from the street (-8), messy commercial uses (-8) and the lack of sidewalks along Georgia Avenue (-9).
  • Among the highest ratings were a proposed amphitheatre (+6), live-work buildings (+6), more parks and plazas (+7), street landscaping (+7) and pedestrian refuges on wide streets (+8).
  • While surface parking lots received low ratings (-7 and -8), a proposal to turn Parking Lot 13 at Reedie Drive and Triangle Lane into a plaza was coolly received, only getting a +4.
Modernist Office BuildingTraditional Office Building
  • Photos of modernist buildings were rated lower than those of traditional buildings, but newer buildings were preferred to older buildings.
Apartments with Chain RetailBuilding with Cafes
  • Retail chains were received poorly. An image of an apartment building with a McDonald's on the first floor received a lower score than one with other stores.
Public Park With No PeoplePark With People In It
  • Photos of empty parks were preferred over photos of parks with people in them, and urban parks with more pavement were rated more poorly than parks with trees and grass.
One conclusion that we can draw from the survey is that while stakeholders enjoy Wheaton's diverse population and small businesses, they don't like the way Downtown looks today. But what those improvements should be, and how they can be implemented, are unclear.

Cobblestone StreetsGeorgia Avenue as Boulevard

Images depicting what I might call "vacation urbanism"—the cobblestone streets and sidewalk cafes you might see on a trip to Paris—were rated well, suggesting Wheaton residents do like some things about the city. But the things that help make it work, like onstreet parking that buffers sidewalks from car traffic (not to mention can provide close-at-hand parking for disabled patrons) were largely rejected.

Photos of two- and three-story buildings received higher ratings (+5) than those of fourteen-story buildings (+2). This is a major issue considering that the Wheaton CBD Sector Plan could raise building heights to 200 feet and a 14-story building has already been proposed at Georgia Avenue and Reedie Drive.

Given that most of Downtown consists of low-rise buildings, continuing that development pattern might be very attractive to existing residents. Wheaton's lucky to have an older building stock that makes it affordable for both residents and businesses. But its spread-out nature encourages driving, contributes to traffic, and has made it hard for reinvestment to occur.

Taller buildings and higher-density development could put thousands of new residents and office workers within walking distance of Downtown's amenities. It would help provide foot traffic for local stores, keeping even mom-and-pops in business, and increase transit ridership. But it may erode the sense of "community" that comes from a smaller population.

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Dan Reed is an urban planner at Nelson\Nygaard. He writes his own blog, Just Up the Pike, and serves as the Land Use Chair for the Action Committee for Transit. He lives in downtown Silver Spring. All opinions are his own. 


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I really wish we could just get on with it. It's been two years of meetings like this now.

by Cavan on Dec 8, 2009 11:11 am • linkreport

At some point, a connection needs to be made between "more people" and "more buying power" to support retail in Wheaton. The reason there are shops all along Broadway on the upper west side in Manhattan is that there are people for a block or two in either direction stacked pretty high. The stores make the street an active, interesting walk, but it doesn't happen without people to support the businesses.

This is an issue for Takoma, too. The community wants more retail in Old Town, but where is the traffic going to come from (with "traffic" being mode neutral, could be foot, bus, car, what have you...) to support more businesses there?

by jnb on Dec 8, 2009 11:21 am • linkreport

Taller buildings and higher-density development could put thousands of new residents and office workers within walking distance of Downtown's amenities.

Same could be said for DC.

by JTS on Dec 8, 2009 11:46 am • linkreport

I'm curious which features have the most variance in the survey--which features had substantial numbers who both liked and disliked them, perhaps leaving a score close to zero? (Statistically, which features had the largest standard deviation in the survey results?)

by thm on Dec 8, 2009 11:58 am • linkreport

Photos of empty parks were preferred over photos of parks with people in them

That's really saying something. How do you respond to that? People want all these amenities, but they don't want other people around?

by Neil Flanagan on Dec 8, 2009 1:50 pm • linkreport

Your conclusion confused me. Is this post about building heights or overall aesthetics for Wheaton? I'd argue the latter and I'd be more interested to learn what more the county will be doing in order to implement a lot of these aesthetic design preferences. As it is now, Wheaton has almost no wide sidewalks (and apparently will never have attractive brick pavers or cobblestone as the new law now stands), but it also has no on-street parking on Georgia, no sidewalk cafes, nothing that would make an area walkable.

by E on Dec 8, 2009 2:59 pm • linkreport

jnb: "This is an issue for Takoma, too. The community wants more retail in Old Town, but where is the traffic going to come from (with "traffic" being mode neutral, could be foot, bus, car, what have you...) to support more businesses there?"

Yep. You also see that in Brookland, DC and other neighborhoods in DC I'm sure.

by Lauren on Dec 8, 2009 4:12 pm • linkreport

Its worth noting that the Carroll Pathways plan, noted above, has been canceled, due to extensive bitching from conservative morons who prefer sprawl to planning.

by Spike on Dec 8, 2009 5:20 pm • linkreport

It's not like there's no middle ground between 3 stories and 14 stories. How about 7 or 8 stories just outside the inner area, then maybe stepping them up to 10-12 a couple of blocks away? That would help preserve a sense of openness while getting more residents into the area. Walking through a 14-story downtown is like being in a canyon. Without the nature.

by stinger on Dec 8, 2009 9:59 pm • linkreport

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