Transit
Rethinking Metro's passes, part 3: A new pass proposal
Yesterday, we talked about Metro's existing rail and bus pass system, and some key features and ideas that should guide a redesign. Based on those considerations, here are my proposed weekly passes for Metro:
- Buy Bus, Get Rail Free. Off-peak rail usually has some spare capacity available. But a bus flash pass holder has a choice between pay-per-use rail and free bus. Since it would improve customers' available options and would not likely cost Metro much more, unlimited weekly bus passes could also give the holder off-peak rail at no additional charge.
- Pick-Your-Price Rail. Metro offers two weekly rail passes, one at $39 for unlimited rides, and one at $26.40, good for rides up to $2.65 each way (you can pay any extra at the Addfare machine). Why not expand the options to include any amount the customer wants?
The Seattle area has the Puget Pass (PDF), where you select your typical ride price, and buy a pass based on that price. For example, if you typically pay $2.00 each way, you'd pay $20.00 a week for the pass. Any rides at that price or less would be free. The system could deduct any extra from your stored value. Metro could then offer passes good for any value from $1.35 (the lowest non-rush fare) all the way up to $4.50 (the maximum fare).
- Just Add Bus. While we're at it, why should rail passes be limited to rail only? Metro should give rail pass customers the option to add an unlimited bus pass for $6 or $7. It needs to be cheaper than adding a full $11 bus pass because of transfer discounts, but not too cheap or else Metro will lose too much revenue.
This simplifies the passes available while still providing a lot of flexibility. Bus passengers get some free rail, rail passengers get a pass that meets their specific needs, and people that ride both get a pass that reflects the transfer discounts they're used to.
Here are some other things to think about:
One difficulty with the customized rail pass is how to get people to buy the pass for the full value of their typical commute. There's an incentive to lowball the requested amount so that less money is wasted on days that you might be sick, on travel or leave, or travel outside of rush periods. The system will automatically deduct any extra, so it would still work and be just as convenient to buy a $23.00 pass, commute with it and enjoy unlimited nights and weekends.
Is this undesirable? One of the benefits for the transit agency is that they receive a steady stream of revenue, and it might be good to increase that by encouraging rail commuters to buy larger passes. Although it raises some city/suburb balance and equity concerns, it might be desirable to encourage larger passes by offering something like a 5% discount on the pass price above $23.00 or even on the entire pass price.
Another difficulty with encouraging pass use is that many workers are on alternative work schedules, sometimes involving alternate Fridays or Mondays off, or working one or more days from home. These workers might end up having half of the weeks a pass being a good deal, and half not. Would it be worth it to encourage those workers to buy a pass all the time rather than buying them only some weeks?
One way to do this would be to provide a loyalty program, where if you buy twelve passes in a row, the thirteenth is free. Some transit systems sell more heavily discounted monthly passes, and a few even offer a yearly subscription with the twelfth month free. This would be a return to the situation before 2001, where large farecard purchases enjoyed a 10% bonus, but it would be applied only to riders using passes, and it would be available to bus riders too.
Under this system, here are some scenarios:
- Unlimited Bus and Rail (annual): $2,577.60 (compare to $2,600 today for 52 bus and rail passes, or $2,646 for maximum rail + bus fare with transfers for all work days)
- Medium distance rail ($2.65 each way): $1,262.40 per year (compare to $1,372.80 for 52 short rail passes)
- Long-distance rail: The biggest discount over existing passes would go to those riding exactly $3.90 each way, who would pay $2,121.60 per year for service that used to cost $2,600.00, and would enjoy unlimited bus and nearly unlimited rail.
- Bus-only rider: This person would go from paying $572 a year for unlimited bus to paying $528 (8% decrease over what was already discounted about 13%) and getting unlimited off-peak rail, a really good deal when you take into account the extent of Metro's bus and rail service.
To balance out these additional discounts, which can be up to 18% off the current pass price, Metro would likely have to increase the single ride fares (though not by the full 18% because some people would get smaller discounts than 18%). This is somewhat consistent with the opinion I've seen frequently here and other blogs, that we should increase prices on non-SmarTrip, non-commuter fares more than others.
Metro is going to have to do something when passes are migrated to SmarTrip. They need to figure out what the rules are for transfers, since we haven't had any transfer possibilities with passes. They're also going to need to deal with a fairly large revenue loss if they just port over the passes we already have. There are some passes that a lot of people are going to start using once they get more convenient, and their off-peak revenue is going to decline.
Therefore, Metro should completely redesign the bus and rail pass system. For bus passengers, giving pass holders unlimited off-peak rail is both fiscally and technologically feasible. For rail passengers, there's no need to offer only two options when a pick-your-price pass would suit riders' needs. For customers that ride both rail and bus, Metro should offer a combination pass that takes into account transfer discounts available to cash passengers. Purchasing passes should be encouraged through appropriate volume and loyalty discounts.
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That's why I'd favor a series of max daily caps on total fare.
1. Simplify the peak fare structure. Keep the same range of fares, but only offer 3 gradations instead of the current 5 and 10 cent increments.
2. Treat those 3 gradations as relative zones - not fixed to a map, but based on relative distance.
3. Assign a daily max based on how many zones you travel through. So, if you have a 2-zone commute (the middle fare range), you'd pay a max fare per day that would be marginally higher than the round trip commute total - hence, any travel on Metro above and beyond that commute trip would essentially be free (or heavily discounted).
So long as Metro's fare structure is so varied, I see little benefit to passes that require such specificity in my commute. I travel to and from different stations all the time.
by Alex B. on Dec 16, 2009 11:04 am • link • report
Do you want a bus pass?
Do you want a rail pass?
How much do you usually pay when you ride the rail?
All the figuring on how much it costs is done on the WMATA end. This could be done with a fairly simple web form with two checkboxes and a pull-down.
Bus only = $11
Rail only = (how much you wanted) * 10 (maybe subtracting a discount)
Bus and rail = $6 more than the rail only equivalent.
Requires no changes to how Metro fares are structured, which would be a serious political fight among the jurisdictions.
Most people that commute by Metro travel from their home to an office, which doesn't change day-by-day. Your situation may be different.
by Michael Perkins on Dec 16, 2009 11:28 am • link • report
I only want a pass if it saves me money and gives me a little more peace of mind. If I have to think about it too much, I'll just pay ala carte.
The beauty of the all-you-can-eat passes in New York and Chicago (for example) is the simplicity of the transaction. You do the rough calculation to see if it makes financial sense for you to buy, and that's it - you just ride. The point is with WMATA's variable fares (for rail especially) it's difficult to do that and ask the consumer to be the one to make the decision. If you had a daily cap on fares based on certain ridership characteristics, everything's taken care of on the back end.
This proposal just doesn't seem to add much to the rider, while adding a lot of complexity to an already complex pass system. I'd posit that the reason people don't use them isn't just because they're not a great deal, but because they're confusing as hell. Any pass system that has to deal with Metro's variable fares without subverting the fare structure completely will have that problem.
Hence, my idea is to do it all on the back end in conjunction with a simplification of the fare structure.
"Do I want a rail pass" is the wrong question, I think. I want a system that's easy to understand and easier still to use, and also encourages more ridership at off-peak hours.
by Alex B. on Dec 16, 2009 11:38 am • link • report
In WMATA's case, perhaps restricting the the paid permit parking spaces to monthly pass holders would be enough of an incentive to get people to sign onto the pass.
by Ryan S on Dec 16, 2009 11:46 am • link • report
London's fare system is tremendously complex. They have nine fare zones, peak and off-peak fares for every combination of fare zones, and separate peak and off-peak daily passes for every combination of fare zones. But if you have a pay-as-you-go Oyster card, you don't have to worry about figuring out in advance which pass you think you're going to want - you just put some money on your card and go, and your fare will automatically be capped as if you had chosen the most appropriate pass.
by Johanna on Dec 16, 2009 1:01 pm • link • report
by Michael on Dec 16, 2009 1:08 pm • link • report
i used the hong kong octopus card (wiki) for a little while and it was very cool.
skip the middle ground and go right to the real deal.
by Peter Smith on Dec 16, 2009 2:20 pm • link • report
That's the whole point of Micheal's posts - the reason passes are feasible on SmarTrip is because the technology can handle it - but it could just as easily handle a different fare structure all together, one that would be better for the users (IMO).
by Alex B. on Dec 16, 2009 2:55 pm • link • report
One ride:
Cash £4
W/Oyster smartcard £2.30 peak, £1.80 off-peak
Daily price cap: £7.20 peak, £5.60 off-peak
So you're capped at about 3.1 times the equivalent one-time fare, The equivalent for Metro would be capped for a $2.00 ride at $6.25. That may be simple, but it's not a terribly good deal. Considering you're not likely to take more than three peak trips per day, it's more likely that you'd have to take a lot of off-peak trips as well for it to make any financial sense. Fortunately, it works like a safety net so in that regard it saves some people some money. It just doesn't really embody the "commute and your weekends are free" idea that weekly/monthly passes typically follow.
Fortunately, London does offer weekly and monthly passes, priced at around 11.2 and 43.1 times a single ride fare. Their annual pass is priced at around 450 single fares. These are a much better deal, but you do have to buy them in advance.
If the daily price caps were set as low as the prices I discussed in my article, Metro would stand to lose a LOT of money without any benefit in the form of prior committment of money. I think the only way they'd be willing to accept such a proposal would be if the caps were set at about $15.00 for an "unlimited zone" day pass, $10.00 for a day pass equivalent to the short rail pass today, and $5.00 for a base fare day pass.
The day caps also lack the advantage of making weekend trips free.
It's not like you have to make this decision every week. Once you figure out your commute pattern, you can choose a pass and put it on autopilot, then have the system buy you a new pass every week.
by Michael Perkins on Dec 16, 2009 3:05 pm • link • report
by SCS on Dec 16, 2009 3:09 pm • link • report
price per trip enters as a factor somewhere, but all we have to do is keep fares 'reasonable' in comparison to cars.
the most important concept, in my opinion, is being able to do decongestion pricing (right now, most folks are only talking 'off-peak' pricing, which is a start, but not sufficient). we should protect women from being groped, for instance. if that means peak rider/peak direction charging should apply to keep trains comfortable, then so be it.
we should talk about dropping the concept of 'downtown' so we can help alleviate all the congestion that crushes our transport networks. let's do that 'grid' stuff that people talk about. build it, and we'll have many 'mini-downtowns'.
i don't think fare discounts are necessary at all. the convenience of having a smart card is worth paying extra for.
i'd like very low fares, super-high quality service, pulling more and more people onto transit, building more political support, etc.
by Peter Smith on Dec 16, 2009 3:19 pm • link • report
London's passes are also based on zones, not just a set distance. The problem with Metro's widely variable fare structure is that going one extra stop might change your ride price during peak hours.
The larger issue is one of price structure. The notion that passes are supposed to give free off-peak travel is kinda funny - there's nothing inherent to passes that does that, it all depends on the price. That same logic applies to price caps as well - it all depends on where you set the cap.
For that, I see no compelling reason to add passes for the sake of having passes. I also tend to agree with SCS, as I'm not sure that giving Metro funds in advance is really all that big of a benefit to them...
by Alex B. on Dec 16, 2009 3:34 pm • link • report
by arm on Dec 16, 2009 4:27 pm • link • report
With the bus pass (if I'm understanding correctly), basically all my usage of rail would be free because I don't ride rush hour. And even if I don't take the bus that much, I would still get my money's worth with free nonpeak rail. Wouldn't Metro lose revenue from people like me (who used to pay for all their nonpeak trips? Do people who don't take peak-period rail just not figure that big in the revenue numbers?
by James M on Dec 16, 2009 4:47 pm • link • report
*There are a ton of assumptions going into this calculation.
by Michael Perkins on Dec 16, 2009 6:50 pm • link • report
by Interested on Dec 17, 2009 8:44 am • link • report
Thanks.
by Michael Perkins on Dec 17, 2009 9:00 am • link • report
SmartTrip is just a card with a small RFID strip which gives an ID number for the card. It's not technologically capable of ANYTHING other than identifying the SmartTrip card.
Anything else that SmartTrip "does" is infact done by a piece of networked software that takes the ID number and checks various WMATA databases for the amount of money and the status associated with the card. You can integrate SmartTrip into a system that measures cattle weight gain if you like - it's all a backend development problem, there are no limitations to the card itself.
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In New York, they trade the profit-maximization of the pass system for the savings they get from not having to bulldoze half the city to construct freeways. The subway is cheap for regular users - it's designed to become a part of everyone's lives and integrate into the city rather than requiring an individual expenditure and cost-benefit comparison for every trip. In return, everyone agrees that the subway is essential to the city, and must be funded.
It's similar to the 'right of free parking' expectation that many around here have developed, but much cheaper in land and money for a dense urban area.
by Squalish on Dec 17, 2009 1:20 pm • link • report
Even so, there are plenty of limitations on the back end, too - even if they're related to the software and not the hardware.
by Alex B. on Dec 17, 2009 1:50 pm • link • report
The specific technology is discussed here:
http://www.gi-de.com/pls/portal/maia.display_custom_items.DOWNLOAD_SEEALSO_FILE?p_ID=6462&p_page_id=65188&p_pg_id=42
Computer security students at MIT were able to break MBTA's smart card system and do things like write arbitrary stored values to the card, so the cards don't just store a ID number. They did this by creating dummy cards written with every possible private key, then testing to see which card had the correct private key. This wasn't that hard because MBTA was only using a 6-bit private key with 64 possible values.
by Michael Perkins on Dec 17, 2009 1:56 pm • link • report
NYC Subway is looking at a $300M deficit this year, and they are talking about fare increases and service cuts, including closing whole subway lines during off-peak.
Whatever fare system changes we develop has to take into account that our funding partners' resources are finite, and cutting into WMATA's fare revenues by offering too generous a discount will likely result in service cuts rather than the funding partners suddenly deciding they love transit and are willing to increase the subsidy.
by Michael Perkins on Dec 17, 2009 2:02 pm • link • report
by Squalish on Dec 17, 2009 9:53 pm • link • report
by Interested on Dec 18, 2009 8:00 am • link • report
by James on Dec 18, 2009 5:51 pm • link • report
Are these types of products really necessary?
by Interested on Dec 19, 2009 1:28 pm • link • report
by Matt on Dec 21, 2009 12:15 am • link • report
Won't SOMEBODY... PLEASE... THINK OF THE TOURISTS!!
by Squalish on Dec 21, 2009 3:35 am • link • report
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