Public Spaces
Little changes presage big ones at City Place Mall
A lot of things have kept City Place Mall from success since it opened in 1992. The five-story mall at Colesville and Fenton in Downtown Silver Spring has a mix of discount and off-brand stores that attract shoppers from across the region but aren't relevant to well-heeled people living in the immediate area.
It also suffers from a reputation for crime, notably a drug-related shooting during rush hour last fall. (The lack of an Internet presence beyond this listing and a Wikipedia entry doesn't help, either.)
Like most enclosed malls in an urban setting, City Place's biggest flaw is that it presents big blank walls to the street, meaning that pedestrians who don't know what's in there have no reason to go inside. That's what owners Petrie Ross Ventures seek to fix about City Place in the first phase of a major renovation, approved by the Montgomery County Planning Board last Thursday.


Nighttime (left) and daytime (right) views of the new City Place entrance at Colesville and Fenton. All images taken from the Planning Department's report.
They want to renovate the plaza at the corner of Colesville Road and Fenton Street, the mall's most visible entrance but perhaps also its most foreboding. Signs for anchor stores Marshalls and Burlington Coat Factory are plastered several stories up, making them hard to see for people on foot or driving past. A large sculptural fountain, lined with spiky strips to discourage loitering, blocks the door.
The developer's proposal would take out the fountain and repave the entire plaza, making it easier for people to circulate and open up sight lines. This will hopefully discourage loitering and make the space feel safer. A tree that interferes with wheelchair ramps at the crosswalk for Colesville Road will be removed.
And a new metal screen, similar to the ones placed along Ellsworth Drive and Fenton Street in 2005, will wrap around the corner. It'll display large tenant signs, a new sign for the mall itself, and a video screen "that will televise events, ads and information as an aesthetic response to this admittedly commercial enterprise," according to a report filed by Planning staff. The screen will be required to display public information and event calendars every five minutes.
The proposal doesn't address any changes to the restaurants flanking the entrance, Taste of Morocco and a shuttered Ruby Tuesday that was vandalized in the fall of 2008. Both eateries' street-facing windows are either covered up or tinted, and their patio seating - a great way to activate the plaza - is largely unused. Hopefully, renovating the plaza will encourage at least Taste of Morocco to open up to the outside.
A new plaza is only the beginning of ambitious changes planned by Petrie Ross. Parts of City Place's upper two floors, occupied by a ten-screen movie theatre that closed in 2004, could be converted to offices. Signs around the mall already advertise the yet-unbuilt space for rent, and a flyer from the leasing agency shows how the building would be retrofitted - both inside, where the theatre would be gutted, and outside, where new windows would be added to the upper stories - to accomodate the renovations.The office addition, both within the existing mall and in a nine-story office building on top that was first approved twenty years ago, brings a customer base that could draw new, higher-end retailers to City Place. As recently as last summer, the developers had unsuccessfully courted Park and Planning to occupy the 300,000-square foot tower. But without office tenants willing to take a chance on the mall's potential turnaround, it's likely that nothing could happen at all.
In the meantime, there's a possibility that City Place Mall could get a new name. All of the renderings above show new signage at the corner of Colesville and Fenton reading "The Galleria at Silver Spring." As Silver Spring, Singular first suggested in 2006, the name City Place carries with it some serious baggage and could use a new moniker to get disenchanted shoppers interested again.
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Dan, why was Discovery allowed to build without ANY retail at ground level? Who approved that disaster?
And office space? They should build a condo tower there given the proximity to the Metro.
by Redline SOS on Mar 9, 2010 10:52 am • link • report
by JTS on Mar 9, 2010 11:15 am • link • report
As much as it pains me, a child of the 80's who spent many, many hours of my adolescents in malls, to say it, the era of the mall may be coming to an end.
Perhaps a wrecking ball is in order. But, let them go out in style, bring back Tiffany to play a final concert in the food court!
by urbaner on Mar 9, 2010 11:17 am • link • report
by SilverSurfer on Mar 9, 2010 11:23 am • link • report
by Gary on Mar 9, 2010 11:29 am • link • report
I'm no architect. I suspect these are load-bearing walls, and I suspect they are artifacts of the time when the whole building was a Hecht's department store (does anybody have any photos of the Hecht's? I moved to Maryland just after City Place opened). But maybe something could be done with the emergency exit formerly used by the now-closed cinema. Or something.
by Greenbelt Gal on Mar 9, 2010 11:33 am • link • report
I'd suggest a Walmart, but that might be a bit too downmarket and I think heads would explode if one was suggested for there even considering it couldn't be a Supercenter due to other supermarkets being within 1/2 miles (nevermind that Supercenters still might be banned from Doug Duncan's UFCW favours).
by Jason on Mar 9, 2010 11:35 am • link • report
I totally agree about Discovery and ground-level retail. That was definitely a missed opportunity, especially with all the people who walk past that building on Georgia, Wayne and Colesville. And was I the only one who was waiting for them to open a Discovery Store (before the entire chain folded) inside that building?
@JTS
The plaza at Colesville and Fenton can barely handle foot traffic from the mall entrance and the bus stop. I'm not sure if it's practical to put seating or anything there for people to stop and linger. (Hence removing the fountain.) There is patio seating in front of the two restaurants there, so you'll see some people there for longer periods of time.
@Greenbelt Gal
The Hecht Co. building is at Ellsworth and Fenton; halfway down Fenton Street, the historic façade stops. The Colesville and Fenton entrance was built in 1992 and isn't historic, hence all of the exterior changes proposed. The blank space between that entrance and the AFI is where the lobby for the office building will eventually be built. A core of elevators and stairs to service the tower was put in 20 years ago and has never been used.
by dan reed! on Mar 9, 2010 12:16 pm • link • report
by Cyrus on Mar 9, 2010 12:29 pm • link • report
by dan reed! on Mar 9, 2010 12:32 pm • link • report
by Redline SOS on Mar 9, 2010 1:12 pm • link • report
Take myself for example. I would much rather hop in my car and drive to Bethesda to see a movie, rather than walk the 2 min to the Wheaton Metro and ride down there. Metro reasons notwithsdanding, in Bethesda I have better dining options before and after the show (with the notable exception of Ray's), and much much better shoping. Finally in Bethesda you don't have babies in R rated movies, people yelling at the screen, and you have much less thugish looking people (that may or may not be looking for trouble, but I'm talking about perception). If this continues, it will be a long time drain on the area, and I'd love to see it change.
by Wheatoner on Mar 9, 2010 1:24 pm • link • report
by dan reed! on Mar 9, 2010 1:29 pm • link • report
by Redline SOS on Mar 9, 2010 2:19 pm • link • report
Bottom line: City Place Mall, like Silver Spring itself, is still a mixed bag in terms of being a destination and the jury is still out on how well it can continue to succeed.
by Mike on Mar 9, 2010 2:42 pm • link • report
by Cyrus on Mar 9, 2010 2:47 pm • link • report
by Bianchi on Mar 9, 2010 2:49 pm • link • report
I agree that kids need a place to go. But they also need to know how to behave in public and all too often they don't. I blame socioeconomic conditions over race anyday, so the blame really falls on MoCo. Station a police officer or two down there when it gets crowded on a Friday and Saturday evening and behavior would change. Who really respects the Paul Blarts of the world?
The last thing we need is to have some situation like they had in Seattle, where "security guards" are told to observe and report.
Personally, I think Silver Spring should incorporate as a town, get a city council and strike off on its own from MoCo.
by Redline SOS on Mar 9, 2010 3:39 pm • link • report
You mean a drug PROHIBITION related shooting.
To think of the cr*p that the public puts up with to protect big pharm and cigarettes.
by Douglas A. Willinger on Mar 9, 2010 3:58 pm • link • report
by Dan R on Mar 9, 2010 4:19 pm • link • report
So basically you want to segregate the rich from the poor ?
Areas need a mix of both, and different types of retail to attract different age groups.
What you do by your suggestings is create a rich side and a poor side of town when there should be neither it should be a mixed environment.
If you dont like a store so what; what does the rest of the environment like and what will make money in the area.
If you want highend retail (what do you mean by highend are we talking about Jimmy Choo, Versace, D&G, Prada, Vertu, Gucci, Louis Vuitton etc.)there or something like Macy's, Nordstrom etc.
If Prada, Vertu, Jimmy Choo, etc. they wont make enough profits there as they would in Chevy Chase.
@ Any one who doesnt like the segments of people that are currently there.
If you you complain about groups of people that it should refer to all tweens, teens, young adult, adults, & seniors.
Each has there own set of problems deal with it, all you will do it push the problem somewhere else which shouldn't be the case instead of solving the problems there.
None of these groups are better than the other.
Either come with somewhere for the segment you dont like to go or shutup; dont complain and have no answer to the problem.
Quit with the ideas of segregation among age groups.
by kk on Mar 9, 2010 4:20 pm • link • report
by Dan R on Mar 9, 2010 4:20 pm • link • report
by Bianchi on Mar 9, 2010 4:24 pm • link • report
by Dan R on Mar 9, 2010 4:45 pm • link • report
How a person looks or there age means nothing its there actions that matter and nothing else.
by kk on Mar 9, 2010 5:03 pm • link • report
by Bianchi on Mar 9, 2010 5:25 pm • link • report
The second time I explored all 5 or so floors. I was "impressed" by how empty it was, both in terms of people and stores. I peeked into the movie theater and that thing looks like it shut down 6 months ago, not 6 years! I wonder why it closed instead of becoming a $3 older movie place?
Basically, the mall needs more entrances. There are too few, and they're hidden.
Protip: There are very large bathrooms near the top floor (by the movie ticketing area) that are very clean. I doubt anyone uses them besides the mall staff.
by J on Mar 9, 2010 8:02 pm • link • report
Columbia Heights has done well with chains because there was a shortage of them in the inner city, but many resurrected retail districts have done it much more organically. Dupont was pioneered by local merchants and they still mostly survive. U Street/Logan is another example. Bethesda attracted chains only after mostly local businesses had livened up the place. Downtown DC struggles because the economics and efforts seem to be about attracting national chains rather than figuring how to draw things people might want and using Macy's as a real anchor. Besides the its mix, SS is a mess in terms of urban design--long blocks with nothing interesting and then a semi-confusing set of blocks with chain stores. But it also has blocks with interesting oddities and nice inexpensive restaurants that most people don't know about. It would work better if the transit area were better integrated. The fume filled area below the Bethesda Hyatt is more functional.
I only go to SS if I have a meeting there or someone suggests a place there, but it's really not an inviting place.
by Rich on Mar 9, 2010 8:42 pm • link • report
Teenagers need a public place to hang out and, yes, be loud and obnoxious. That's how many teenagers are, sorry. What is this "look like they want to rob/stab you?" What does that mean exactly? If people are actually getting robbed and stabbed in that area, yes, there is a problem. But I doubt that's the case. Sounds more like other people are projecting their own prejudice.
by Erica on Mar 9, 2010 8:51 pm • link • report
by Bianchi on Mar 9, 2010 10:54 pm • link • report
Personally, it would be great to see a Cinema 'n Drafthouse up there in City Place, but I'm not going to hold my breath.
by Greenbelt Gal on Mar 10, 2010 9:56 am • link • report
by Jason on Mar 10, 2010 10:09 am • link • report
by billof md on Mar 10, 2010 5:00 pm • link • report
Silver Spring is a funkier mix of folks than Bethesda who have hung in there with Silver Spring through the good and bad times. And we are already worried about losing the local character of the neighborhood with respect to restaurants. Don't try to duplicate Mazza or Bethesda Row.
by CP 20910 on Mar 10, 2010 5:01 pm • link • report
Tim: Nooooo, Silver Spring already have Several Condo's and Apartments. They need to start building more office buildings to complete the "mixed-use" environment that Smart-Growth supporters keep preaching about.....
by tim on Mar 11, 2010 3:45 am • link • report
me: Perhaps removing the powers of anti-growth political communists from Silver Spring will help attract more upscale retail businesses to City Place Mall. It is not a difficult task to accomplish especially when Pentagon City, Crystal City Underground, Ballston Commons, and Tysons Corner Mall continues to remain relevant in being Completely Upscale Retail Destination........
by tim on Mar 11, 2010 3:49 am • link • report
me: That sounds good, but I have a better idea. They can build the Office Building and a 5 Star Hotel on top of City Place. Pentagon City Mall has a Luxury Hotel and a Office Building that sits on top of the Mall. In that way whatever business company leases one of the new offices and they have visiting business partners flying in from another city(NYC, LA, Atlanta, Miami, Chicago, Philly, etc.) they can choose to book a hotel next to the office building and by that time City Place Mall should have some decent upscale retail stores that would attract the business visitors......
by tim on Mar 11, 2010 4:00 am • link • report
Bottom line: City Place Mall, like Silver Spring itself, is still a mixed bag in terms of being a destination and the jury is still out on how well it can continue to succeed.
me: BRAC is also setting up around NIH which is a shorter distance to Silver Spring as Ft. Belvior is to Springfield which means there will be some office growth spreading to Downtown Silver Spring. It is very selfish to not support more office growth in Silver Spring. There is enough population in Eastern Montgomery County to support more office/employment growth in Silver Spring by the way of increasing the number of upscale retail growth.
by tim on Mar 11, 2010 4:16 am • link • report
by wavering resident on Mar 23, 2010 2:21 pm • link • report
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