Transit
Metro morsels: SmarTrips and Gallery Place art
This morning's WMATA Board meeting, as usual, brought up a number of small yet significant items.
WMATA will sell SmarTrips at a loss: Last month, the WMATA Board voted to reduce the cost of SmarTrip cards to $2.50. That decision was made in part on information some staff told the Board that SmarTrip cards actually cost WMATA about $1.
However, a presentation today revealed that they actually cost $3.40. There is a reserve fund WMATA has created by saving up all the excess they've earned from the sale of earlier SmarTrips at $5, which will now start to be depleted.
Board Chair Peter Benjamin expressed some dismay that they had received this incorrect information and not been informed it was wrong earlier.
Today, CVS and Giant sell SmarTrips for $10, which come with $5 of stored value plus the $5 cost. They would like to keep the total retail cost at $10, so cards purchased there will come with $7.50 of stored value plus the $2.50 cost. Dispensers in the rail stations will also do the same thing, as they are not capable of providing change in coins.
"Making a gallery out of Gallery Place" (As Chris Zimmerman put it): Gallery Place-Chinatown will get a new piece of art by Martha Jackson Jarvis containing four panels depicting classic Chinese imagery:
The piece is free to Metro, funded by the Chinatown Community Cultural Center, Target, the DC Arts Commission and Pepco. It will be placed near the 7th and F entrance, the one to the arena.
Try passes on SmarTrip: Metro is looking for volunteers to try loading unlimited-use passes on a SmarTrip card. They're offering a free week if you buy three.
The program asks riders to provide a credit card number and a registered SmarTrip card number. When you sign up, the pass you select will be purchased and loaded automatically for the month of August. Passes will be activated when they're first used, and after five days the next pass will be purchased, ready to be activated when the previous one expires.
If you receive a transit subsidy as farecards or SmartBenefits, you won't be able to pay for your passes right now. If you have a pass on rail or bus, you'll need to use stored value to ride the other system. There will not be a transfer discount when using the pass.
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I recently found out that even though I am getting charged $5 to go from E Falls Ch to Branch Ave in the AM, I am only getting charged $4.50 to travel the reverse!
by Matt Glazewski on Jul 8, 2010 11:25 am
by Michael Perkins on Jul 8, 2010 11:25 am
Has that staffer been fired for incompetence?
Oh wait. It's Metro we're talking about. Of course they won't be fired or disciplined.
by Fritz on Jul 8, 2010 11:44 am
I would think it would be pretty easy to justify just giving them away from a purely economic standpoint alone, not to mention the improved efficiency that benefits everyone, the more people use them.
by Jamie on Jul 8, 2010 11:52 am
by Adam L on Jul 8, 2010 11:56 am
B. According to that presentation, there will still be $2 million in reserve by end of FY2012. I assume that is forecast based on the $2.50 consumer price. Why can't they proceed with the planned cost reduction to the consumer? Is that reserve fund used for any other costs?
by Lou on Jul 8, 2010 12:01 pm
by Janet in DC on Jul 8, 2010 12:02 pm
Metro hasn't declared anything to the contrary. If Metro doesn't start to require exit fare or requiring a minimum balance, the cheaper SmarTrips invite users to simply get a new card if their negative balance is over $2.50. Obviously, little thought went into this recent Metro decision.
by Adam L on Jul 8, 2010 12:06 pm
by Lou on Jul 8, 2010 12:09 pm
by inlogan on Jul 8, 2010 12:10 pm
by ah on Jul 8, 2010 12:15 pm
Have you even been to a CVS before? That would effectively double the time involved in any given trip.
You know, you can just jump the turnstile if you are among the tiny portion of society that gets off on small-scale heists. People do that often enough without having to go to CVS, and they save as much as $5 instead of just a buck!!
What would be far more useful is if sometime this decade Metro could actually enable us to link a credit card to our SmartTrip card so we never have to visit a machine again.
by Jamie on Jul 8, 2010 12:19 pm
by MLD on Jul 8, 2010 12:21 pm
by charlie on Jul 8, 2010 12:24 pm
by ah on Jul 8, 2010 12:57 pm
Metro would almost certainly win, anyway, given they are holding that cash for some time and some of them will likely end up unused.
by Jamie on Jul 8, 2010 12:59 pm
It's just silly implementation. Metro made things more complicated by making an unnecessary change. Actions like this are just a symptom of Metro's poor decision-making more than a serious problem.
by Adam L on Jul 8, 2010 1:00 pm
Anything that increases adoption seems likely to offset the small cost of a card both in terms of cost and efficiency for riders.
by Jamie on Jul 8, 2010 1:03 pm
by MLD on Jul 8, 2010 1:16 pm
by S.A.M. on Jul 8, 2010 1:19 pm
by Gavin on Jul 8, 2010 1:20 pm
by Jasper on Jul 8, 2010 2:11 pm
@jasper: they can't be free. If they were, people would use them until they're empty (or worse) and then throw them away. They're not cheap, at more than $3 each.
by Michael Perkins on Jul 8, 2010 3:15 pm
Did these get rolled out? I know there was a delay last summer.
by J on Jul 8, 2010 6:14 pm
by davidj on Jul 9, 2010 12:10 am
That's correct - the AddFare machines don't support SmartTrip cards.
I found this out in a sort of roundabout way. I was leaving Nationals Park after a ballgame and entered the station amongst a huge crush of people. Usually the gate just stays open as one person after another touches their card to the machine. I had this vague sense that the gate had closed behind me after I went through, but it would have been damned near impossible to work my way out to a machine to add any money to the card - even if I had been aware of the problem.
When I got to EFC, the gates wouldn't let me out. And the AddFare machines don't support SmartTrip cards. The attendant was busy talking to someone else and when he finished he just wandered off, so I just ended up walking through the gate.
It was only when I went to the machine to add money to the card that I realized that the balance had gone negative. It never dawned on my that it was even possible - I sort of assumed it was like the paper tickets that can only go to 0. I suspect that when I had gone to the ballpark, that I saw the number there on the display on the gate, saw that the balance appeared to be a couple of dollars, and figured that I had enough to get home.
by Jack Russell on Jul 9, 2010 7:40 am
by Interested on Jul 9, 2010 8:28 am
by Interested on Jul 9, 2010 8:34 am
Wow, I'm surprised that bus number isn't higher given the fact that you can't get a transfer w/o SmarTrip. Though I would guess a larger percentage of people use bus passes so those together might bring the percentage using cash down to the rail level.
by MLD on Jul 9, 2010 8:37 am
by Interested on Jul 9, 2010 9:35 am
The Metro Board would have you believe that using a so called bank card/open system card will be a panacea for Metro. That is far from the truth. The current system upgrades will enable the metro system to accept additional 14443 contactless cards. However, that acceptance is not automatic or free . The Smartrip is a 14443 card, very fast and durable. Re-formating and the addition of multiple products on the Smartrip will likely slow the functioning of the card and increase the error rate.
by Interested on Jul 9, 2010 9:51 am
What ever happen to paper smartrip cards.
WMATA could also come up with new good looking designs or form factors (rings, watches etc.) for smartrip cards and charge a premium for them and thus that premium could subsidize the cheaper ones.
I for-one would love a new design, I had the nationals ones and they broke; I would pay a premium to get a new design that does not include the face of a person or the current ugly ass design. My family has ended up painting the cards so we could tell which card is who's they should have atleast 3 to 4 designs to give people a choice.
If they want the penetration of smartrip cards to go higher they will have to either lower the cost of them or give a true benefit and right now the only benefit are transfers and discounts.
They will either have to get all passes and perhaps open the cards up to more than just transit fares like what is done in many Asian cities. You will should be able to buy/add fare to the cards at more convenient locations which are not a grocery store, bus, train station their should be places on the street like with lightrail and tram systems.
by kk on Jul 9, 2010 10:38 am
by Ryan on Jul 9, 2010 10:42 am
by Kal on Jul 9, 2010 11:45 am
Point of sale(POS) terminals in most retail locations are not equipped to recognize any contactless cards. CVS stores will recognize mastercard paypass and some CVS stores have a Metro (POS) device to handle smartrip.
@Ryan The US corporate and regulatory environment make the Hong Kong model or Japanese models impractical for US application. Introducing a cash purse for non transit applications opens the transit system to direct Federal Reserve Regulation and would put Metro in direct competition with Visa and Mastercard. In the long run thats a bad business move.
by Interested on Jul 9, 2010 4:11 pm
How is WMATA having a smartcard that could be used for non transit purposes any different than any major corporation that has a giftcard that is accepted throughout all their properties which may have all types of business interest and is not a card issued by MC, Visa, Amex, Discover or JCB.
Would you have a problem if WMATA opened retail in the stations and only accepted cash or smartrip its their property they should be allowed to do what they wish.
WMATA could also go after getting local business to accept it with better deals than the credit companies offer small business.
by kk on Jul 11, 2010 6:07 pm
I'm not familiar with the type of gift cards you are referring to. The gift cards I have used where basically stored value cards used for books, restaurants, or coffee shops.
Smartrip is fare media which is governed by rules called the tariff. Your use of fare media is governed by those rules.
Metro has had great difficulty convincing retailers to accept their POS terminals which take-up space, can be complicated to use, and have little demand.
by Interested on Jul 12, 2010 8:39 am
You can have separate purses on smartcards; it would require new fare machines all throughout the WMATA system but it can be done.
There are smartcards that act as digital wallets, inwhich you can have 5-10 accounts linked to the card.
When you purchase something you will be asked do you want it taken from (credit card a , debit card a, credit card b, debit card b, other account a, other account b) with that one of the accounts could be just for transit and nothing else; you could add funds to the transit account from the others but not the other way around.
That could used and would not compete with anything because each would be separate but on the same card.
They work find but the only problem comes if/when you lose it.
by kk on Jul 12, 2010 3:03 pm
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