Greater Greater Washington

Public Spaces


Zoning Update may restrict long storefronts and blank walls

Today is the third meeting of the Retail Strategy zoning update group. I can't make it, but I really like two of the proposals they will be discussing: a frontage limit for stores, and a limit on blank walls facing the street in retail space.


Dupont CVS: many windows, all blocked.
Photo by M.V. Jantzen on Flickr.

A street with more storefronts is better than just one big one. A big single store limits the diversity of retail on that block, and also means that most of the front is probably just windows or walls. It's better for the street's activity to have more entrances that lead pedestrians to go in, see some merchandise, and then go back out to get to the next store rather than staying inside a single building for a long period of time. It's also just better to have more different types of stores facing the street. If bigger stores build deeper instead of wider, there's more street room for other stores.

The other issue, discussed last week, is the problem of blank walls. Office of Planning suggests the zoning code:

Restrict the amount of ground-level street frontage that is blankeither walls or covered-over windows. (CVS is perhaps most infamous for this practice, but big law firms are killing streets all over downtown DC with their street-level conference centers, and there are other perpetrators such as the Studio Theater and Whitman-Walker Clinic on 14th Street.)
Great ideas!

Edited to add: I really like that Office of Planning is using language like "killing streets," even if it's just in their suggestions for discussion topics rather than more formal documents. These practices do kill streets, and we shouldn't mince words, nor should our government officials tasked with protecting the streetlife.

David Alpert is the Founder and Editor-in-Chief of Greater Greater Washington and Greater Greater Education. He worked as a Product Manager for Google for six years and has lived in the Boston, San Francisco, and New York metro areas in addition to Washington, DC. He loves the area which is, in many ways, greater than those others, and wants to see it become even greater. 

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The Dupont CVS isn't the worst offender - its windows are at least used to post historical displays. The CVS south of Thomas Circle is much worse, with just a blank wall and a few backlit ads. And the Rite Aid at 13th & U is horrible, with big windows that are simply painted over. Sometime the Kalorama Rite Aid will put new displays in their Florida Ave windows - nothing great, but better than nothing.

The key word for what we want is "permeable" - people on the sidewalk want to see the interior of the business.

Studio Theatre's options are limited because I presume most of the walls back up to the stage or backstage - not a good place for windows. But they could much improve their little cafe on P St - it's used (barely) during intermissions, but it would be awesome to have a real cafe there full time, no matter how small.

by Michael on Apr 2, 2008 4:59 pm • linkreport

Good point that the Dupont CVS isn't the worst. I just used that because that's the one you had a picture of :) Though now I found the Rite Aid picture which is definitely worse.

by David Alpert on Apr 2, 2008 5:06 pm • linkreport

Arent all CVS's like this everyone i have been to is like this ; i dont recall any in DC that arent like this.

by kvan on Apr 2, 2008 5:34 pm • linkreport

I nominate the bank at Columbia & 18th (Suntrust?) as worst offender. Blank walls on all sides, in the very heart of the Adams Morgan.

Seriously, someone should do a list of the 10 worst "street killers" in the city. These businesses need to be called out!

by Chris Loos on Apr 2, 2008 7:26 pm • linkreport

Don't forget the ubiquitous corner bank branch. Every time a new building opens up I get excited only to be greeted by another BofAWachovaiBB&TChevyChase branch. I mean really, how many are needed? Sure they have windows, but they are DEAD space. A particulary egregious example is the one at the northwest corner of P and 14th in Logan - an awesome space for a cool retailer in a great neighborhood. What do we get? Dead space. For all the improvement to the neighborhod, there has been surprisingly little retail added to the 14th street corridor. Just block after block of Verizon switching stations, clinics, homeles sshelters, theaters, used car dealerships, zip car parking lots, etc.

by G-man on Apr 3, 2008 4:19 pm • linkreport

Great ideas and language for the zoning code! One of the best planner/writer/advocate for permeability is Jan Gehl, who has been focusing on it for decades. Here is more detail about one of his studies, which has several metrics for pedestrian permeability in retail areas:

Close Encounters With Buildings

http://pedshed.net/?p=78

by Laurence Aurbach on Apr 4, 2008 9:47 am • linkreport

G-man-

That one really had me angry too. When they were building that condo at 14th and P, I remember thinking "What a cool building...I wonder who will occupy the retail space?" I should have known it would be another bank.

The worst part is watching these banks try to fill up these beautiful storefront windows with whatever they can...usually its an oversized piece of posterboard with their CD rates, or plasma screens with a commercial on repeat. It always looks out of place.

Such a waste...

by Chris Loos on Apr 4, 2008 10:58 pm • linkreport

fasdfghsd

by adsf on Dec 23, 2008 5:57 am • linkreport

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