How will Virginia brand its streetcars?
It seems unlikely they'll be branded as Metro. What are the options? I created some potential concepts in Photoshop. These are not official branding proposals, just my own ideas for discussion.
The DC Streetcar will look like a DC Circulator. What about the same for Arlington Transit? ART's wavy green livery is clean and unique. Extended to a streetcar, it might look like this:
That's pretty nice, but unlikely. After all, both the Columbia Pike and Route 1 lines will extend into other jurisdictions. Fairfax and Alexandria might not like their streetcars branded as part of ART.
How about mimicking the DC streetcar, so as to give the impression of a unified regional system? Starting with that paint scheme but substituting the red from DC's flag with blue from Virginia's, a streetcar might look like this:
That could work, but it's certainly not the only option. There's no reason Virginia streetcars need to be branded like anything currently out there. There are endless permutations. Here's another:
In fact, streetcars don't necessarily need special branding at all. The mere fact that they're streetcars may be branding enough. Portland and Seattle each use a variety of solid colors, and it works just fine. Applied to Virginia, that might look something like this:
What do you think?
Cross-posted at BeyondDC.
- It's fine to not build parking at Tysons Metro stations
- Arlington considers using fees to reduce parking
- Rural Virginia leads eastern US in cars per household
- Downtown & Georgia Avenue Walmarts open for business
- Good design, lots of parking at Wheaton's tallest building
- Sexist Metro ad asks "Can't we just talk about shoes?"
- DC mulls new affordable housing rules in public land deals