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History


Despite rich history, no theaters remain east of the river

Before the modern era of corporate-owned multiplexes, the area east of the Anacostia River had independently owned neighborhood movie theaters from Deanwood to Anacostia. However, there are now no open movie theaters in all of Ward 7 or Ward 8.


Photo of the Strand Theater by DreamCity4IFE on Flickr.

With architectural skeletons of the Strand Theater and the Senator Theater still standing, it has been more than two decades since a movie lit up the screen of a theater east of the river. (THEARC has occasionally shown a movie, but is primarily a performing arts stage.)

"We don't know where movies were first shown there, but there were probably some venues for films before 1909," says Robert Headley, author of the definitive guide to DC's movie theater history, Motion Picture Exhibition in Washington, DC: An Illustrated History of Parlors, Places, and Multiplexes in the Metropolitan Area, 1894-1997.

"A man named T. B. Stallings was showing movies on Nichols Avenue, now MLK Jr. Avenue, in 1909. There was an open-air theater called the Proctor, also on Nichols, in 1910," according to Headley. "Lloyd Wineland, who would go on to build 4 movie houses in the area, started out in a former Masonic Hall at 2002 14th Street SE in 1923. He converted it into a movie theater and called it the Logan."

In 1929, Wineland opened the two-story brick-and-stone Fairlawn, the first theater in Anacostia, "built from the ground up" at 1342 Good Hope Road. Early ads made special mention that the theater would show silent and sound movies, known as "talkies."

Wineland then built the Congress Theater at 2931 Nichols Avenue to serve the Congress Heights neighborhood. Opening on December 30, 1939 with a live performance of "The Star Spangled Banner" by Lean Brusiloff's String Ensemble, several speakers from local citizen associations spoke in welcoming the new neighborhood theater.

Double or Nothing starring Bing Crosby and Martha Raye was the first feature with admission 20 cents for children under twelve and 30 cents for adults. During its last years, in the 1970's, so many objects were thrown at and through the screen that it was removed and movies were shown on the painted rear wall of the auditorium. A liquor store now occupies the building.


Photo by DreamCity4IFE on Flickr.

The Strand Theater opened on November 3, 1928 at 5129-5131 Grant Street NE, now Nannie Helen Burroughs Avenue NE, by Abe Lichtman to serve the black community in the Deanwood neighborhood.

Lichtman, known for running the Howard and Lincoln Theaters, retired in 1946. By that time he ran 46 theaters in DC, Maryland, Virginia, and North Carolina with a staff of 425 employees, approximately 400 being black and representing all management positions.

"The Strand was an extension of the neighborhood in the sense; we played all kinds of games, hide-n-seek, riding bikes, roller skating, jacks, jump rope. We played in each other's yards so going to the Strand was an extension of our street we played on," says Celestia Tobe, who grew up on Grant Street NE.

The experience of seeing movies at the Strand made a lasting impression on Tobe. "Imitation of Life stands out, because the neighborhood tough guy cried along with the rest of us."

"Today moving going is so different. The theaters today are surrounded by so many stores and restaurants, they seem more commercial. My memories of our neighborhood theaters were more like home," remembers Tobe.

On February 19, 1942 the Senator Theater opened at 3946-3956 Minnesota Avenue NE, built by K-B Theaters. In late 1951 it was leased by the Bernheimer organization to operate as an African-American theater. It was closed for a time in the 1970's but was reopened in November of 1979.


Photo by DreamCity4IFE on Flickr.

The art-deco building is in use today with a Subway eatery and beauty supply store occupying the ground floor with the Senator's blue marquee still as visible as it was when it played its last movie in 1989.

"After cutting grass and making some money in the neighborhood we used to go there as kids in the seventies and see Bruce Lee movies," said Stephon Gray, who works at the DC Public Library's Adult Literacy Resource Center.

The first non-segregated theater to open in the area was the Carver Theater at 2405 Nichols Avenue in July of 1948. The theater was not successful and closed in 1957. The Smithsonian Anacostia Community Museum opened in the building in 1967 and was there until 1987 when they moved to their current location at 1901 Fort Place SE. The Howard Road Academy's Middle School campus now occupies the former theater.

In 1940, the Highland Theater opened at 2533 Pennsylvania Avenue SE and in March of 1947 the Anacostia Theater, designed by John Eberson, opened at 1415 Good Hope Road, replacing the Fairlawn as the main theatre along Good Hope Road. Both theaters were maintained by Wineland.

The Anacostia Theater closed in 1967 and was subsequently razed. In 1977 the Highland was closed and converted into a clothing store and is now a child development center.

The largest movie house east of the river was the Naylor Theater at 2834 Alabama Avenue with 990 seats. It was built by K-B Theaters and opened following the end of World War II on November 1, 1945.

At the time of its opening, a newspaper article predicted that "it will take the Southeast community at least 25 years to outgrow the Naylor Theater." Acquired by Wineland in 1961, the theater eventually closed in 1970, approximately 25 years after it opened.

Today, there are seven movie theaters in DC from the independent Avalon Theatre the oldest surviving movie theater in the city, first opening in 1923 as the Chevy Chase Theater in the uptown neighborhood of the same name, to the corporate Regal Gallery Place downtown to the Uptown Theater on Connecticut Avenue NW.

I have often heard residents east of the river talk of the need for a bookstore. What about a movie theater?

A version of this article appeared in the February edition of East of the River.

John Muller is a former reporter for The Washington Times and current contributor to Capital Community News. He earned his degree in Public Policy from GWU and is currently working on a book, Frederick Douglass' Washington: The Lion of Anacostia to be published in October by The History Press. John is a late night Metro rider. 

Comments

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Save these theaters! Even if it means two less mixed use infill projects:) Oh yeah, pay public school teachers who deserve it double what they get now for all the work they do raising our kids.

by Thayer-D on Mar 17, 2011 4:01 pm  (link)

Well, it's one thing to talk about the need, another thing to invest in it. Even the most successful cineplexes are struggling and though the recession hasn't hit DC as hard as other areas many adventurous projects that might've floated around only 5-6 years ago are not going through. Avalon has survived solely due to the wealth and patronage of the surrounding community and even with that it has still struggled. Oh, and I don't buy the "if you build it, they will come" theory of restoring theatres as a way to spark a neighborhood (even Atlas Theatre benefited as much from the development of Capitol Hill, eastern downtown and H Street as it acted as a catalyst of its own). When I see the Lincoln Theatre actually utilized and the Howard Theatre renovation actually moving forward on the much more developed U Street corridor I'll be a believer in east of the river theatres. It's always a nice, sentimental idea to restore a historical theatre but the market and the audience still needs to be there. Get the coffee shops, sit-down restaurants, office space and retail firmly established on Pennsylvania Avenue, Minnesota Avenue and MLK and maybe then we can look into restoring old movie theatres.

by Mike O on Mar 17, 2011 4:12 pm  (link)

Gotta agree w/Mike on this one.

by HogWash on Mar 17, 2011 4:25 pm  (link)

as far as I can tell the only movie theaters in the district are in NW. This is pathetic.

by john on Mar 17, 2011 4:52 pm  (link)

Atlas is on 1300 block of H Street NE

by John Muller on Mar 17, 2011 4:55 pm  (link)

To call the Atlas a movie theater seems more than a little bit of a stretch. They do show movies, but its really a performing arts space. To highlight this point, currently the only movie scheduled is one showing of the film Biloba, next tuesday.

by John on Mar 17, 2011 5:00 pm  (link)

Sadly it's more likely that these will become a CVS than be restored for a cultural purpose. But one can hope. I am still hoping the Ontario Theater in Adams Morgan on Columbia Road will be restored for some sort of entertainment purpose.

by John on Mar 17, 2011 5:04 pm  (link)

@ Mike O

I used to work at Avalon in fall 2003 - spring 2004 after it got back and running. The dynamics of that area of the city and suburban MD are very different than East Washington. The Avalon is a great city landmark. I try to go when I can.

A movie theater in East Washington would require a large investment of capital from sources other than the government (feds or city) which is unlikely to happen anytime soon.

by John Muller on Mar 17, 2011 5:06 pm  (link)

@John

Noted: The Atlas, like THEARC, is a performance space not a traditional movie theater.

by John Muller on Mar 17, 2011 5:07 pm  (link)

Creative thinkers needs to plan for adaptive reuse of movie theater spaces if you want them preserved. I'm amazed they've hung on as long as they have. Good luck getting new ones restored and operated anywhere, extra dose of good luck for Ward 7 & 8.

by spookiness on Mar 17, 2011 5:24 pm  (link)

Yeah, there's no market for those theaters to operate as just theaters. An intriguing model is the Arlington Cinema and Drafthouse, combining performances with movies and comedy, all while serving food and beer.

by Alex B. on Mar 17, 2011 5:32 pm  (link)

An arlington cinema draft house location at the old ontario theater would rake it in. Just throwin that out there.

by John on Mar 17, 2011 6:16 pm  (link)

Just wondering, what's the biggest problem for a small, independent theatre?

-Do distributors charge ridiculous amount of money for films? -Old technology that can't handle latest sound/picture quality?
-Crushing bureaucracy on the municipal level?

by Tom on Mar 17, 2011 9:53 pm  (link)

You have got to be kidding. Can you guess WHY there aren't any theaters East of the river? Try going to any of the theaters at Union Station...that should answer your question.

by sick of 'em on Mar 18, 2011 8:17 am  (link)

@sick

No thank-you. When I go to a movie I prefer not hearing a constant stream of dialouge from the patrons.

by TGEoA on Mar 18, 2011 8:35 am  (link)

@TGEoA...my point exactly

by sick of 'em on Mar 18, 2011 8:37 am  (link)

TGEoA and sick -- I'm pretty sure you two don't do anything east of the river.

by aaa on Mar 18, 2011 9:14 am  (link)

You can't run a business when your local clientele doesn't have any money to spend.

Also, most of the useful buildings and under developed properties in DC are owned by a few, very well connected developers like Douglas Development. They squat on properties for years waiting for a neighborhood to gentrify, all the while getting favorable tax designations from the very same elected representatives complaining about lack of community investment. It's particularly disheartening because many of these developers are AA.

by ahk on Mar 18, 2011 10:39 am  (link)

The other group of landowners in DC is our black churches. They like to sit on slums for YEARS allowing them to decay, while they wait for a development gift from the city, whist paying almost no taxes on the properties.

TABERNACLE BAPTIST CHURCH owns the Strand Theater.

I'm disappointed that the journalism fails to point out this fact as it is the root of the problem.

I'm sure any number of business owners could make money and revive these neighborhoods, if landowners weren't sitting around waiting for their payday.

by ahk on Mar 18, 2011 10:50 am  (link)

@ahk

Thanks for your comment. The payday is a long time coming.

With regards to your disapointment --- it's for another day of the week.

The point of the article was to take a look back at the old movie theaters in East Washington. The Strand Theater was a component of the article, not the focus. An article focusing on the contemporary condition of the Stand and the other theaters would mention this info, but that is not what I did. It's a history piece - nothing more nothing less.

I should have mentioned, for historical context, the Strand made the 2007 DCPL Most Endangered List.

http://www.dcpreservation.org/endangered_2007.html

... and nothing has changed into 2011

Here's the church's site ---> http://tabernaclebaptistchurch-dc.org/

For further past and current info/news/ agitprop on the recent plight of the Strand...

Historic Deanwood PDF -- http://dpw.dc.gov/OP/HP/Community%20Heritage%20pdf%204.2.2/Deanwood_%20Brochure.pdf

http://www.culturaltourismdc.org/news-room/news/change-underway-ward-7%E2%80%99s-strand-theater

http://dcmud.blogspot.com/2010/10/strand-theater-redevelopment-moves.html

"The Holy Christian Missionary Baptist church across the street, calling the structures as the currently stand an "eye sore," is also excited about the re-ignited redevelopment plans. Reverend Steve Young testified before the Board in support of the project and offered up use of the church's parking lot to alleviate parking concerns, saying: "whatever is needed to accommodate the project we're willing to comply." Developers also cited several convenient bus-lines that may service future retail patrons as justification for a reduction in required parking."

http://dcmetrocentric.com/2010/03/02/strand-theater-update/

http://stewartcoleman.com/blog/?p=185

http://dmped.dc.gov/DC/DMPED/Programs+and+Initiatives/Neighborhood+Revitalization/Ward+Seven/Strand+Theatre+Redevelopment

http://healthreform.dc.gov/DC/DMPED/Programs+and+Initiatives/Neighborhood+Revitalization/Ward+Seven/ci.Strand+Theatre+Redevelopment.mobile

http://rmc-architects.com/portfolio/preservation/strand.htm

Hope this info helps.

by John Muller on Mar 18, 2011 11:17 am  (link)

Tom -- re your question about theaters, it's not just the price that distributors charge for films, although it's very high (see next) it's what's called the "clearance" system. Certain theaters have what you would call a first call on films, and they can prevent them from being shown simultaneously in other theaters.

But the first run movies cost to rent at least 90% of the admission sales revenues. Theaters only make money on concession sales.

Some theaters make it by doing second run films, or ethnic films (e.g., Indian/Bollywood or Spanish-language).

I think the biggest reason is the panoply of competing entertainment options. Neighborhood theatres thrived when there was no such thing as television and professional sports were pretty limited. (There was also a lot more semipro, sandlot, neighborhood organization of sports leagues then.)

Doug Gomery's book _Shared Pleasures: A History Of Movie Presentation In The United States_ describes this pretty well.

Then the issue is cost of operation. Because the audience of films is reduced, that's why you have multiplexes, to get more patrons overall, and running more people through the concession stands, with the same basic number of staff.

The Grand Illusion in Seattle is an example of another way to do "neighborhood theater."

http://seattletimes.nwsource.com/pacificnw/2003/0330/cover.html

by Richard Layman on Mar 18, 2011 1:42 pm  (link)

This is similar to the Flwer Theater in Long Branch /Takoma Park part of Silver Spring MD. The climate of Long Branch is why, the climate east of the river is why.
Money is lacking there. Lots of low income families.

As wonderful as it would be, would the business make $...probably not. I def would see ppl paying for 1 movie and stayong all day bc they cant afford a 2nd movie, bc they need a place to hang out, bc of the air conditioning.

E DC, anacostia really neeeds cae.

by lilkunta on Mar 23, 2011 5:35 am  (link)

When I was a city manager in a small town in Michigan, the community purchased the old downtown theater (had seating for 1,200) which was run into the ground by Butterfield Theaters. Donations, grants, and downtown development dollars restored the facility to its 1930's grandeur while adding a second screen in what was then an adjoining barbershop (a similar space on the other side of the building had been torn down many years before but it was hoped to replicate into a third screen). The problem of old one-screen theaters is financial. How many people can see the same movie? Movie companies don't allow you to "split screen" or show different movies at different times in the same space so it's locking into one movie for one, two, maybe three weeks. By the time you pay the movie royalty and profit sharing, there is little left from the movie itself which means you make the actual money from concessions. If people don't have lots of disposable income, they don't buy concessions. Also, who buys concessions in most theaters? The young people who also tear up the place, are disruptive, leave a mess and certainly won't see a movie twice. Older folks tend to eat or drink before coming to the show so you'd starve just showing films that cater to their preferences. Lastly, most of these large spaces are anything but energy efficient so you have a lot of air conditioning/heating going on when the theater is dark (you can't show movies 24/7).

by Wiznak on Apr 1, 2011 9:28 am  (link)

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