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Transit

Weekend video: Bus ecstasy in Denmark

by David Alpert • September 15, 2012 12:11 pm

We mentioned this at the bottom of a Breakfast Links this week, but it's worth highlighting more directly. This ad, for Denmark's Midtraffik bus service, takes transit advertising to a new level:

The bus driver is cool, the passengers overjoyed to get on, and the ride speeds past traffic thanks to a dedicated lane. Bus service here (or there) might never achieve quite this level of passion in its riders, but projects like Montgomery's BRT or express bus lanes on H and I Streets could get us a lot closer.

7 comments

Tags: advertising, BRT, bus priority, buses, Denmark, video

And...: The Danes make an awesome ad for transit agency Midtrafik's bus service. (Muni Diaries, David E.) ... Are you in the market for a monorail? (IRJ, David C) ... Drivers making illegal U-turns present a hazard for bikes on Pennsylvania Ave. (Examiner) (Comment)

Copenhagen's bikes ride "superhighway": Denmark has opened the first bicycle "superhighway". Copenhagen and neighboring municipalities are planning to build 26 such paths, with lengths of up to 14 miles. (NYT) (Comment)

Biking could save billions: More than one third of Copenhagen's population commutes to work by bike. If American's commuted in the same rates it would save $17 billion, mainly in health care costs. (Business Insider) (Comment)

Danish peds step up: In a city where 55% of residents commute by bike, Copenhagen is seeing the omnipresence of cyclists upsetting pedestrians. (NYT) ... Interestingly, many people in the story identify themselves as regularly using different modes of travel. (Comment)

Thanks for cycling, rest your foot: Copenhagen is installing new bike foot rests at intersections with traffic lights around their city. This lets cyclists stop without having to dismount. They also thank the riders for cycling. (Denmark.dk) (Comment)

You dented my car when I hit you!: An American driver hit a Danish cyclist with a rental car in Copenhagen last year. Police faulted the driver. Now the driver's insurer, American Express, is demanding compensation from the cyclist for so inconsiderately damaging that car when it hit her. (Copenhagenize, Matt', Erik W) (Comment)

Vacuum chic not cycle chic?: At last night's "Cycle Chic" forum, the Danish cycling fashion blogger said there isn't really a Danish bicycle culture any more than a Danish vacuum cleaner culture. WashCycle also disagreed with some of his arguments about bicycle marketing. (WashCycle) (Comment)