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Posts about Prince George's Plaza

Development


Cafritz project tests Prince George's commitment to TOD

The owners of the Cafritz property in Riverdale Park want a zoning change to build a major mixed-use development on a wooded, 37-acre single-family-zoned property with, at best, mediocre access to transit. If Prince George's County is serious about its commitment to smart growth and development around its 15 Metro stations, it will deny the rezoning.


Boulevard at Cap Centre, a better site for this development. Image from Google Earth

In recent years, Prince George's has repeatedly rezoned low-density sites with poor transit access all around the county, such as the Westphalia and Konterra mega-projects.

The county is desperate to attract high-quality mixed-use development, but all too often, this desperation leads it to act against its own best interests. Each time the county allows a huge project in any arbitrary location, it becomes less likely that the right kind of development will come to the Metro sites.

The Cafritz owners want to build 2 million square feet of mixed-use commercial, residential, and hotel space, including a Whole Foods Market. Building the retail there would make stores less likely to locate at other sites which are closer to transit and already zoned for high-density mixed-use development, like the Boulevard at Capital Centre near the Largo Town Center Metro, University Town Center at Prince George's Plaza, or Arts District Hyattsville.

On February 2, the Prince George's County Planning Board of the Maryland-National Capital Park and Planning Commission (M-NCPPC) will resume its deliberations over whether to recommend the rezoning to the County Council. The County Council will then hold a second public hearing and receive additional public comments before deciding whether to rezone the property.

Recently, I argued that the Boulevard at Capital Centre is a better location for the Whole Foods and the rest of the project. Alex Block argued, "Metro isn't the be-all and end-all of transit. The [Cafritz] project is a perfectly reasonable infill development site."

The Cafritz property site may indeed be perfectly reasonable for some kind of infill development, such as a suburban residential subdivision of 200 homes with some limited "corner store"-type convenience retail. But 2 million square feet of development, including 995 housing units and more than 370,000 square feet of retail, office, and hotel space, is not a reasonable infill project for that location. That's more than 4 times the size of the current development at the Boulevard at Cap Centre, near a Metro station.

Without excellent existing transit options, this much development will induce a disastrous amount of auto traffic. Even the Planning Board staff says the traffic generated by this proposed development will exceed countywide master plan of transportation vehicle limits for the US-1/East-West Highway area. (See pp. 33-36 of the staff report.)

Meanwhile, the 69-acre Boulevard site can easily accommodate the level of development proposed for Cafritz Property. It's also already zoned for high-density mixed use development. In fact, the county's 2002 General plan designated the Largo Town Center station area as a "Metropolitan Center," suitable for the most intensive "downtown-style" development in the county. The county Revenue Authority owns the Boulevard site, so it could easily facilitate this development.

The Boulevard site is already cleared, so developing there would not require further deforestation and could even improve stormwater treatment by replacing the existing sea of surface parking with buildings and additional trees. The Largo Town Center Metro would absorb more of the travel demand, and deevlopment here would be more consistent with the county's master plan of transportation and with smart growth principles generally.

Besides taking retail and housing demand away from potential Metro sites, the Caftitz project could detract from nearby mixed-use projects already in progress. The brand-new 25-acre Arts District Hyattsville development is just 1 mile south of the Cafritz site. Although construction is still underway on the first phase of that development, the entire project will eventually have 500 housing units and 40,000 SF of commercial space when completed.

Similarly, about 1.3 miles to the west of the Cafritz site, near Prince George's Plaza Metro Station, sits the 56-acre University Town Center development. Construction began in earnest on that site in the 1990s and was really beginning to gain momentum in the mid-2000s, until the economy tanked. Recently, several buildings in that development were foreclosed upon and are being held by Wells Fargo, until the original developer can recover or a new owner is found.

There is still oodles of space remaining at UTC for high-density mixed-use residential and commercial development of the type proposed for the Cafritz site, without the need for any zoning changes or clearing of wooded land. Furthermore, UTC is within a half-mile of a Metro station and can accommodate any additional need for high-density retail, residential, and commercial development in the surrounding retail market area, which includes nearby Riverdale Park.

Before authorizing the up-zoning of new greenfield sites like the Cafritz property, the county should insist that developers maximize the development potential at existing Metro stations, such as the Boulevard at Cap Centre or University Town Center, or at existing inner-Beltway mixed use projects like Arts District Hyattsville. If Prince George's County is going to be successful in attracting the type of quality investment and development it says it wants around its Metro stations, its leaders have to be disciplined about following the county's comprehensive land use policies.

The county can't keep approving the wrong type of development in the wrong locations just because a particular property owner or developer wants it. It would be great for the county to gain 2 million square feet of high-quality transit-oriented development, but that needs to happen at the Largo Town Center Metro or one of the other existing Metro station areas in need of such high-intensity development.

Development


Retailers are embracing urbanism with zeal

As enclosed malls continue to decline and close, more and more retailers are opting to locate in pedestrian-friendly urban districts.


Photo by NCinDC on Flickr.

3 years ago, I expressed sentiments that the car-oriented shopping mall was a business model with no future. The events since have offered further proof that retailers and customers now prefer an urban format, at least in our region.

Recent news that Bloomingdale's in White Flint and Macy's in Laurel will close has little to do with the sales performance of those stores, and everything to do with their host malls being unable to survive. Both have been visibly declining for years, and will soon be redeveloped into mixed-use walkable urban places.

The Laurel Macy's has managed to remain open for years despite much of its host mall being shuttered. That store would likely have closed years ago if it wasn't making money, especially in the wake of the Great Recession.

Similarly, if it had not been profitable the White Flint Bloomingdale's would have closed in 2007 when another location of the luxury retailer opened a mere 3 Metro stations away.

Within the Favored Quarter, the most economically competitive and healthy part of our region, only the largest and most dynamic enclosed malls are continuing to thrive. The rest are slowly dying.

In Maryland, Montgomery Mall is the most vibrant, while in Virginia the Tysons cluster reigns supreme.

When the White Flint redevelopment plan was approved in 2010, it provided the owners of White Flint Mall the opportunity to earn a healthier profit by giving the market more of what it wants: walkable urbanism.

Elsewhere in the region the malls are doing as bad or worse. Most have either closed or are in the process of being converted to walkable town centers.

Arlington has had success turning the area around its two enclosed malls into mixed-use towns, first at Ballston and now at Pentagon City, where the process is still under way.

In Fairfax, Springfield Mall is slated for redevelopment, and Fair Oaks Mall is actively considering a mixed-use future.

In Prince George's County, the area around the Mall at Prince George's (formerly Prince George's Plaza) has been undergoing a process similar to Pentagon City. At Bowie Town Center, County officials are looking at adding more entertainment and housing options.

Meanwhile, urban shopping areas that I mentioned three years ago have increased in prominence:

In the District of Columbia, there are four shopping districts that support clusters of national retail chains that are usually mall-based: Downtown (Old Downtown clustered around Metro Center), Connecticut Avenue between Farragut Square and Dupont Circle, Friendship Heights, and Georgetown. Columbia Heights is emerging and has a different mix of retailers.
Urban-format suburban shopping districts also continue to thrive and grow.

Silver Spring's retail is more vibrant than ever. The space vacated by Borders was quickly filled by Smart Toys. Bethesda and Clarendon are continually adding to their mixture of chains and smaller upscale retailers. Wheaton is a work in progress.

Even outside the Beltway, urbanism is catching on. Rockville Town Square and Gaithersburg's Washingtonian Center are growing, and National Harbor is setting the standard for Prince George's County. Two decades ago, all those developments likely would have been enclosed malls.

While purely car-dependent malls aren't going to go completely extinct, they are becoming far more rare. In the future, it is likely the only enclosed malls that remain will be the largest super-regional "winners" inside the Favored Quarter. Meanwhile, no new malls are planned.

As the 21st Century continues, both living and dead mall sites will be either be completely redeveloped or will evolve into mixed-use walkable urban places. Retailers will continue clustering at transit-oriented, walkable urban locations, both downtown and at new suburban "uptowns."

Bicycling


Hyattsville is a prime candidate for Capital Bikeshare

Last week, I argued that that Capital Bikeshare can and should be as integral DC's suburbs as it has become to the city. One suburb well-suited for such a transformation is the city of Hyattsville.


Hyattsville. Photo by Mr T in DC on Flickr.

Much of this Prince George's County city of about 17,500 is highly conducive to biking already. It boasts quiet streets with slow traffic, bike paths and parks, and numerous destinations at convenient biking distances from residents and transit stations.

West Hyattsville already has the highest bicycle mode share of any Metro station. It is a prime candidate to become a bike sharing hub.

2 Metro stations and a MARC (Camden Line) station serve Hyattsville. Unfortunately, none of these stations serve the core downtown area along Route 1 near EYA's Hyattsville Arts District development. It and three other shopping centers have a healthy mix of retail and residential, but the Metro, MARC, and several bus lines do not converge at any one of them.

College Park Metro, a few miles north, is such a hub. Unfortunately, it is surrounded by spread-out office parks and low-density residential. If bike sharing existed throughout Hyattsville, it would enable travelers to reach all major destinations in the city from any mode of mass transit without neccessitating a transfer up in College Park.

Though potential exists to create a highly bike-friendly environment across Hyattsville, infrastructure improvements would be neccessary along the axes connecting West Hyattsville, Prince George's Plaza, Riverdale Park, and the Hyattsville Arts District. A simple fix would be to add bike lanes or a cycle track to Queens Chapel Road, which was restriped a few years ago from a four six-lane road to a two four-lane one.

Making this a bike corridor would directly connect West Hyattsville to Prince George's Plaza and Riverdale Park. This, along with bike lanes along Route 1, Jefferson Street, and Queensbury/Belcrest Road would form a bicycle network that would connect all major destinations within the city.

Certainly the transit stations would be top candidates for Capital Bikeshare station locations if the system were to come to Hyattsville. Prince George's Plaza and West Hyattsville Metro stations are obvious, but Riverdale MARC and a future Purple Line station in nearby Riverdale Park are also prime contenders.

CaBi stations at University Town Center, the Arts District, the Mall at Prince George's, and shops along major roads would grant transit users convenient access to retail. Civic institutions such as schools, the District Courthouse, and major parks could also host stations. Fill in the gaps with stations in in the heart of residential areas, and a bike share network in Hyattsville might look a little something like this:


Click for an interactive version.

By virtue of the city's permeable street grid layout, the excess roadway on Queens Chapel Road, and its multiple transit, shopping, residential, and other destinations, Hyattsville might be the best place in the DC area to set up a suburban bike sharing network. Assuming Capital Bikeshare expansion within the District brings the system up Rhode Island Avenue towards Mount Rainier, this system could help link the entire Route 1 corridor together while reducing congestion along this well-traveled route.

Parking


Metro plans to share parking with Marriott hotel

At this week's meeting, WMATA's Planning, Development and Real Estate Committee will consider a proposal to enter into an agreement with Marriott to build a 162-room hotel on the Prince George's Plaza Metro station site (see map). Originally, the site was to have a free-standing bank, which is not a very high-density use of land near a Metro station. This is much better.

To secure a loan to build the hotel, Marriott needs to show its lenders that there is "adequate" parking for guests. And lenders' formulae often demand just as much parking around transit sites as in auto-dependent areas, since lenders have limited experience with TOD. Some of the hotel's parking will go in the existing retail parking garage, but they also need some additional guest spaces. Rather than build additional parking, the hotel has proposed using 45 of Metro's 1,068 garage spaces, which are currently only 51% occupied during the peak period.

Marriott will pay to install exit gates that will allow hotel guests to leave using hotel cards, and will pay Metro 150% of the current day parking rate per guest that uses the lot. Spaces will be first-come, first-served, not reserved for guests. If the parking lot starts getting full during the peak period, Metro has the option to cancel the agreement.

The presentation also has some great maps showing the amount of proposed transit oriented development at this metro station:

I think this is win-win-win. Metro gets development on its property, more riders (the station is only 20 minutes away from downtown), and revenue from an underutilized parking garage. Marriott reduces its cost to build new parking spaces and gets to promote its hotel as being convenient to Metro and shops, potentially increasing the room rate. And the hotel customers get parking that's convenient to both Metro and their hotel.

It'll also be interesting to whether the hotel ends up using fewer of these parking spaces than expected, if many hotel patrons take Metro and don't rent cars.

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