Posts about Rockville Pike

The Planning Board will discuss the plan and potentially make changes to it during a series of worksessions over the next several weeks. After that, they'll vote on whether to approve it. If it passes, the plan will then go to the County Council later this year for additional public hearings and worksessions and a final vote.

Kelly Blynn of the Coalition for Smarter Growth, who live-tweeted the event with myself and Ted Van Houten from the Action Committee for Transit, compiled this summary of the hearing on Storify:

But unlike Bethesda Row, which was built in an established community with some urban features, Pike + Rose will attempt to create an urban environment from scratch. The challenge is to create a place that feels "authentic" without the benefit of time and to encourage tenants and visitors to get out of their cars in an area where driving is often the only way to get around.

As the first big project to be built under the White Flint Sector Plan approved in 2010, county planners, elected officials, other developers and residents will be watching to see how successful it is. If done well, Pike + Rose could become a standard-bearer for White Flint, a glimpse of the community's future and a signal to other property owners to step up their game.

Will it be "authentic"?

Bethesda Row, another Federal Realty project. Photo by eddie.welker on Flickr.

New suburban town centers are often derided as fake and contrived, though they have the ability to create meaningful urban places. Like other Federal Realty projects, Pike + Rose tries to avoid this by looking like it's been built over time.

One way is through having a variety of building forms. Along Rockville Pike are tall office towers with large retail spaces, which will give big companies and big-box stores alike the visibility and prominence they want. In the center of the site is Grand Park Avenue, a street with smaller shops, restaurants and a plaza that could become Pike + Rose's social heart.

And along Hoya Street are a line of "point towers," apartment buildings whose ground-floor units have private entrances and yards, providing a transition to the residential neighborhoods to the west.

Another is by having different architects design each building. Three firms worked on Pike + Rose, including WDG Architecture of the District and Street-Works of New York, which also worked on Bethesda Row and Rockville Town Square, and Baltimore-based Design Collective.

As a result, the architecture varies widely from building to building. In the first phase is 11800 Grand Park Avenue, a modernist office building with huge panels of glass and metal accents, and PerSei, an apartment building made to resemble a brick warehouse. In the second phase is a building with terra cotta panels and a heavy cornice that mimics architect Louis Sullivan's Wainwright Building in St. Louis.

Some of these buildings are more successful than others. This approach is hard to do, and when executed poorly, it really can feel artificial. But it can be avoided if each building, regardless of architectural style, is done to a high standard.

A building with poor details or cheap materials in any style will look bad, but if those things are done well, the building should mature with time. Federal Realty did a good job with this in Bethesda Row and Rockville Town Square, though it may be too early to tell how they'll look in the future.

Will it be "connected"?

Site plan showing Pike + Rose's street grid and blocks. Image from Federal Realty.

To its potential tenants and visitors, Pike + Rose claims to offer a complete live-work-play environment. But Ben Harris, who writes a local blog called North FlintVille, notes that a truly "organic" development is one that "is itself a small part of a greater whole."

The White Flint Sector Plan calls for a grid of new streets, which will divert traffic from Rockville Pike, provide multiple connections between each development, and make it easier to get around by foot or bike. Pike + Rose does their part with their network of streets and pedestrian passages, which divide the site into 9 city blocks. Those streets will eventually link up with new streets built by Montgomery County and the state of Maryland, such as an extension of Hoya Street to Old Georgetown Road.

Though the streets are pretty narrow compared to the arterial roads surrounding the development, they appear to have generous sidewalks with lots of landscaping and street trees. The blocks themselves are fairly small; most average about 300 feet long, comparable to blocks in older, inner-city neighborhoods.

Federal Realty's renderings show lively streets lined with restaurants and shops, but it's important that they don't simply stop at the edge of the development. That's what happened at Rockville Town Square, which has two great internal streets but presents blank walls, loading docks and parking garages to the rest of the world.

If Rockville Pike is going to become an urban boulevard, it needs to have buildings open onto it, whether with shops, restaurants, or even large windows that people can see into. The same goes for Old Georgetown Road, where the Sector Plan calls for a two-acre Civic Green across from Pike + Rose that could become White Flint's answer to Dupont Circle.

The stakes are high

Aerial rendering of Pike + Rose from Federal Realty.

Ten years ago, Federal Realty decided to stick with building and running strip malls. They'd literally been burned by Santana Row, an ambitious town center in San Jose that suffered a catastrophic fire and opened half-empty in a recession, and decided that the risk and complexity of urban redevelopment wasn't worth it.

Today, it's a nationally recognized development success; buoyed by demographic patterns that favor mixed-use development, Federal Realty has moved on to even bigger projects.

Like Santana Row, the stakes at Pike + Rose are high. Judging from the details we have so far, it could not only transform White Flint, but light the way for suburban redevelopments across the country.

Crossposted on the Friends of White Flint.

Renderings from the Post show the Walmart displacing an existing row of shops in the strip mall, which include national chains like Office Depot and CiCi's Pizza in addition to local businesses like Bagel City.

This would be the third Walmart in Montgomery County, after an existing store in Germantown and another proposed store on Connecticut Avenue in Aspen Hill. But unlike those stores, which are far from Metro, the proposed Rockville Walmart is a half-mile from the Twinbrook station. Despite County Executive Ike Leggett's assertion that the store is "consistent" with the county's goal of building around public transit, this proposal completely undermines those intentions.

A new Walmart would undermine plans to revitalize Rockville Pike.

Plans by the City of Rockville and Montgomery County envision Rockville Pike as an urban boulevard with tall buildings against the street, not behind big parking lots. By bringing shops, housing and offices together near Metro stations along the Pike, planners hope to make it easier for people to walk, bike or take transit to their destination, providing alternatives to driving and reducing congestion.

In order to do so, higher-density development has been approved around the Twinbrook and White Flint Metro stations, the latter of which was written up in the New York Times as a model for suburban redevelopment. Residential and office towers have already begun sprouting up along Rockville Pike.

The proposed Walmart, however, sits along a short stretch of the Pike that falls under a completely different plan that was drafted in 1992 and still allows strip shopping centers. This kind of development is exactly what the community is trying to prevent from being built along Rockville Pike in the future.

It'll only encourage more people to drive to Rockville Pike rather than taking advantage of other modes of transportation, creating more traffic. But it's likely that Walmart chose to locate in Pike Center because it was easy to build a conventional store there, without going for a time-consuming zoning change or building in a more expensive, urban format that doesn't just cater to drivers.

Two of the eight stores Walmart plans to build in Greater Washington will take an urban form. Their proposed store on New Jersey Avenue in the District will sit at the base of an apartment building, while a new store in Tysons Corner, which is undergoing a transformation similar to Rockville Pike, will be part of a larger complex with a gym and offices. Ironically, those two branches and the one on Rockville Pike are all being developed by JBG Rosenfeld, whose vice president Jay Klug called Walmart "pretty enlightened" about building stores to fit an urban context.

Walmart has the right to build as they see fit so long as the zoning allows them to do it. Yet their store as proposed is completely inappropriate for Rockville Pike as it tries to become a denser, more urban corridor. Last week, the Montgomery County Council introduced a bill requiring big-box stores to craft community benefits agreements to reduce any negative impacts on the surrounding neighborhood. They might also want to figure out how to make this big-box store fit into the new Rockville Pike before it brings down one of the most ambitious suburban redevelopment projects in the country.