Posts about White Flint
Roads
Montrose Parkway undermines White Flint's urban future
After 40 years of planning, an extension of Montrose Parkway through White Flint could soon become a reality. County and state transportation officials say the highway is needed to move cars, but residents and county planners say it contradicts their goal of making White Flint an urban center.
Yesterday, the Montgomery County Planning Board recommended that the State Highway Administration and Montgomery County Department of Transportation change their plan to build a $119 million, 1.62-mile extension of Montrose Parkway from Rockville Pike to Veirs Mill Road. They questioned how it fits into the White Flint Sector Plan, which calls for the creation of a place "where people walk to work, shops and transit."
"It's hard to see this as consistent with a pedestrian-friendly environment," said Planning Board Chair Francoise Carrier, who lives near White Flint. "It detracts from our efforts to create a grid of streets ... it makes our transportation goals harder."
Work on Montrose Parkway began in the 1970's, when it was planned as part of the Outer Beltway, which was eventually built as the Intercounty Connector. Later, a portion of the highway's route between Veirs Mill Road and New Hampshire Avenue was turned into Matthew Henson State Park.
Planning for the current version of Montrose Parkway began in 1998 and resulted in the construction of the segment west of Rockville Pike, which opened in 2010. The Planning Board's recommendations, which aren't binding, will next go to the County Council for a vote. SHA officials say that construction won't begin for at least 5 years.
The proposed four-lane highway would have a stoplight at Chapman Avenue and overpasses at Nebel Street and the CSX railroad tracks. At Parklawn Drive, there would be a single-point urban interchange or SPUI (pronounced "spooey"), where drivers on Parklawn would stop at a light before turning onto the highway. A SPUI already exists at the junction of Falls Road and I-270.
SHA and MCDOT representatives insist that Montrose Parkway is needed to handle anticipated traffic from the redevelopment of White Flint. "If you build more density, you're going to have more traffic congestion," said Edgar Gonzalez, MCDOT's deputy director for transportation policy.
However, recent studies and local examples suggest that compact, mixed-use development like what's proposed here will actually reduce traffic, raising the question where MCDOT and SHA's concerns are actually valid.
Parkway would reduce east-west connections
Since the latest plans for Montrose Parkway were first presented two weeks ago, residents have expressed concerns about the state's plans to close Randolph Road, a major east-west thoroughfare running parallel to the parkway, where it crosses the railroad tracks.
"One of the biggest problems in White Flint planning is the lack of east-west crossings," wrote Barnaby Zall last week. "We've been trying for years to figure out a way to bridge that gap."
SHA officials say it'll improve safety. The Federal Railroad Administration calls it the 4th most dangerous crossing in Maryland: there have been 21 collisions there in the past 35 years, including one death. Since 2007, there has been just one collision. Separating the road from the railroad tracks also means trains won't have to blow their horns when they pass through, something many neighbors have complained about.
Randolph Road would end in a cul-de-sac just east of the tracks, and anyone who wanted to go further west would have to get on Montrose Parkway. Chair Carrier worried that this would hurt access to shops along Randolph Road. "It would be hard to imagine that the businesses there would remain viable," she said.
Gonzalez said it could be a safety hazard. "You have to weigh the benefits [of access to Randolph Road] with the possibility of a future event occurring," he said. "Nobody wants to be in a train collision."
Nonetheless, board members voted to keep Randolph Road open at the railroad crossing, which planning department staff recommended because it gives travelers more options, reducing the traffic burden on any one road.
Debate over whether interchanges are "barriers"
Much of the debate about Montrose Parkway revolved around the proposed interchange with Parklawn Drive. Board members worried it would become a barrier between White Flint and Twinbrook, making it difficult for people to walk or bike from one side to the other.
"We should rethink what we're doing in the context of the future land use of White Flint," said Planning Board member Casey Anderson. "We're not trying to build these huge slabs of asphalt that divide communities into pieces."
In the past, county planners have recommended putting a stoplight there instead. Former planning director Rollin Stanley argued that interchanges in White Flint "[reinforce] the view that Rockville Pike is a runway to get through White Flint versus moving through the area as a destination itself." Last fall, acting planning director Rose Krasnow wrote a letter asking MCDOT and SHA to consider it, but was rebuffed by MCDOT director Arthur Holmes, who said the interchange would "improve safety and reduce barriers by separating conflicting flows" of cars, pedestrians and bicyclists.
Likewise, Gonzalez said that an at-grade intersection, which would require that Montrose Parkway be 9 or 10 lanes wide to handle projected traffic, which would be just as bad for pedestrians and bicyclists.
Planner Larry Cole argued that it's because the county and state's plans are "overdesigned" and overestimate the amount of future car traffic in White Flint. "The reason [Montrose Parkway] is this big is that the space is available," he said.
Nonetheless, the board eventually voted in favor of keeping the interchange after officials from MCDOT and SHA promised to look at ways to make crossing the interchange safer and more pleasant for pedestrians, such as restricting right turns on red. The parkway will already have a 10-foot path for bicyclists and pedestrians on the north side and a 5-foot sidewalk on the south side.
Over time, the vision for White Flint has changed a lot. Forty years ago, the Outer Beltway was supposed to pass through it. Twenty years ago, the Planning Board sought to build multiple interchanges along Rockville Pike. Even the White Flint and Twinbrook sector plans, which are less than 5 years old, included the Montrose Parkway.
However, these neighborhoods are envisioned as urban places where people will be able to drive less, and to succeed it needs a street network where people feel comfortable and safe not driving, and Montrose Parkway as proposed could undermine that. The Montgomery County Department of Transportation and State Highway Administration work for pedestrians, bicyclists and transit users, not just drivers, and their plans for places like White Flint must reflect that.
Crossposted on the Friends of White Flint blog.
Development
White Flint's journey points way for other struggling malls
White Flint Mall opened in 1977 as the emblem of Montgomery County's rising suburban affluence, but over time the luxury mall began to show its age. Now located at the center of the urbanizing White Flint Sector Plan area, the mall's transformation into an urban neighborhood is a sign of where the county's going.
"It's going to be an incredible project, certainly adding to the energy and synergy of White Flint," says Francine Waters, managing director of owner Lerner Enterprises, which built the mall and others like it throughout the region over the past several decades.
In October, the Planning Board approved a sketch plan to replace the 874,000-square-foot mall and an adjacent office building with 5.2 million square feet of shops, homes, offices and a hotel. The project could take 25 years to build over 3 phases; when finished, it would be the largest development in the White Flint area.
In a 2011 Washington Post article, Michael Cohen of Boston-based Elkus Manfredi Architects described the project as "making a town, a community."
Enclosed malls like White Flint were popular throughout North America during the late 20th century, but have become less popular as changing demographics and shopping habits have lured consumers to big-box stores and the Internet.
Borders, one of the mall's anchors, filed for bankruptcy and closed in 2011, followed by Bloomingdale's, which closed last year and moved to the mixed-use Wisconsin Place complex in Friendship Heights. Though Lerner won't divulge how many vacancies there are, portions of the mall are now empty.
What can you do to refresh a mall? Some, like Landover Mall in Prince George's County, were simply demolished while awaiting another use, while others like Harundale Mall in Anne Arundel County were turned into a strip center. A few, however, are being turned into something that resembles a neighborhood, with a mix of residential and commercial uses and public open space.
One of the best examples of this kind of redevelopment is Belmar, a former mall outside of Denver that is being redeveloped as a suburban downtown. Closer to home, plans are underway to do the same with Landmark Mall in Alexandria and Owings Mills Mall in Baltimore County.
To orchestrate this transformation, Lerner hired Elkus Manfredi, which also designed CityPlace in West Palm Beach, Florida, a renowned example of New Urbanist planning principles, and Americana at Brand, a mixed-use project in Glendale, California. Both projects helped revive formerly struggling business districts and became regional destinations.
"We're looking for that exciting compelling story that [the Friends of White Flint and the White Flint Partnership] all have been looking for," says Waters. "Elkus Manfredi is a world-class architect and Americana at Brand certainly reflects a very successful project."
In the proposed design, both department store spaces The tallest buildings, reaching as high as 200 to 250 feet, would line Rockville Pike and a future extension of Executive Boulevard that would form the site's northern boundary. From there, the height steps down to 100-foot-tall buildings around the piazza and 50-foot buildings on the site's eastern and southern boundaries, where it's closest to single-family homes.
Overall, there would be 1 million square feet of retail space, which would be joined by another million square feet of office space, a 280,000-square-foot hotel, and over 2400 apartments in 14 buildings. Underground parking garages containing 9,300 spaces would serve the entire development. According to the planning department's report, each building will be designed and oriented to take advantage of passive solar heating and lighting, reducing energy costs.
A new grid of private streets would divide the site into blocks and connect it to Rockville Pike and future extensions of Executive Boulevard and Nebel Street. The streets will be designed to accommodate pedestrians, bicyclists and cars and have extensive landscaping and street furniture.
Meanwhile, 40% of the site would be set aside as public or private open space, including the piazza, a 2.3-acre addition to the existing White Flint Park, and four smaller plazas scattered throughout the development.
Lerner will also set aside 4 acres on the property's southern end for an elementary school if Montgomery County Public Schools chooses to purchase it. County planners estimate that the 14,000 housing units that could eventually be built in White Flint will create demand for new schools in the area.
However, there was a brief conflict last fall when the Planning Board asked the developer to simply give the land away, but they later backed down. At the time, Planning Board Chair Francoise Carrier argued that the school was necessary to placate concerns about overcrowded classrooms.
Handing over the property "was not in the sector plan," says Waters.
While the redevelopment of White Flint Mall has a lot of potential, some urban design issues stem from its history as a mall. While streets break the site up into city blocks, they are much larger than blocks in other projects in the White Flint Sector Plan area. For instance, the block containing the former Bloomingdale's appears to be over 800 feet long, while the 2 blocks closest to Rockville Pike are subdivided by what appear to be cul-de-sacs that don't connect to the Pike itself.
Not only does this reduce pedestrian connectivity, but it forces drivers onto a series of 4- and 6-lane streets roughly located where the mall's ring road is today.
These larger blocks and road sections may arise in part from county Department of Transportation regulations that discourage blocks shorter than 600 feet. While a series of pedestrian passages cutting through the site help improve connectivity, it may be worth reconsidering how the street grid is set up, and whether traffic can be managed with a more fine-grained grid of smaller streets and shorter blocks.
Though the mall is set to close next year, it's unclear when construction will begin. The Planning Board will need to approve a preliminary plan and a site plan, both of which are more detailed than a sketch plan, before anything can happen. Nonetheless, Waters looks forward to what the property will become.
"It's going to be an incredible project certainly adding to the energy and synergy of White Flint," says Waters. "I am absolutely, positively thrilled with what we're proposing and how it works with the other projects within White Flint."
This content was originally developed for the Friends of White Flint blog. For more images of White Flint Mall and its proposed redevelopment, check out this slideshow.
Events
On the calendar: White Flint happy hour, Dupont buses, Potomac Ave, Bethesda sidewalk, gentrification and more
What are you doing this week? If you care about the future of the White Flint area, there's a happy hour Tuesday. If you care about gentrification in DC, you might enjoy a panel discussion in Anacostia Thursday.
If you care about bus service on 16th Street, sidewalks from Friendship Heights to Bethesda, or pedestrian and bike safety around Potomac Avenue Metro, there are local community meetings on important transportation projects tonight and Thursday. And take a tour of Frederick Douglass's Anacostia with John Muller Saturday.
Here are some highlights from the Greater Greater Washington calendar:
16th Street buses in Dupont: WMATA bus planner Jim Hamre will meet with residents about the performance of the S line, where many riders have to endure long waits during rush hour. That's not because the buses take a long time to come, but rather, full bus after full bus pass them by on this extremely popular line.
New Dupont ANC commissioner Kishan Putta organized the meeting, tonight (Monday), 7:30 pm at the JCC, 16th and Q (enter on Q Street). Residents are free to bring up concerns about other bus lines as well.
Sidewalk on Wisconsin Ave. in Bethesda: Maryland SHA wants to build a 6-foot sidewalk on the east side of Wisconsin Avenue between Friendship Heights and Bethesda. The Little Falls Watershed Alliance is opposing the sidewalk because it will require cutting down trees, but WABA wants to ensure there's a safe route for pedestrians and cyclists on this road.
There's a public meeting tonight (Monday), 7:30-9 pm at Somerset Town Hall, 4510 Cumberland Avenue, Chevy Chase, where SHA will present plans and hear from residents.
Friends of White Flint happy hour: On Tuesday, Friends of White Flint and the Coalition for Smarter Growth are having a happy hour to talk about how to make the suburbs "hip," or much more than "hip."
The happy hour starts at 5:30pm at Seasons 52, 11414 Rockville Pike, a short walk from the White Flint Metro station. Councilmembers Hans Riemer and Roger Berliner will be there; RSVP here.
Potomac Ave "circle": DDOT has been studying ways to improve the intersection of Pennsylvania and Potomac Avenues, at the Potomac Avenue Metro. A previous study recommended a sort of square with 5-lane roadways around the edge; at this meeting, DDOT will present its new ideas, which it hasn't yet released, and hear from residents.The meeting is Thursday, January 31, 6:30-8:30pm at Payne Elementary, 1445 C Street, SE.
Does redevelopment mean gentrification? River East Emerging Leaders (r.e.e.l.) is convening a panel discussion on the positive and negative effects of redevelopment, and lessons learned for the future.
The panel will include NBC's Tom Sherwood, planning head Harriet Tregoning, Clinton Yates of the Washington Post, and a number of other community and city leaders. It's Thursday, January 31, 7 pm at the DHCD Community Room, 1800 Martin Luther King Avenue, SE in Anacostia. RSVP at info@reeldc.org.
Frederick Douglass's Anacostia: Greater Greater Washington contributor John Muller, who recently wrote a book about Frederick Douglass and his years in Anacostia, is giving a tour Saturday of the places Douglass frequented, including majestic views of the Capitol, and historical explanations of Douglass's life. The tour runs from 1-2:30 pm and costs $30.
MoveDC Idea Exchange: And don't forget, Saturday, February 9th is the big "Idea Exchange" for DDOT's moveDC citywide transportation plan. You can stop by the MLK Library for fun and even family-friendly interactive transportation booths anytime from 9:30-3.
An organized program begins at 10:30, including a panel discussion at 11 featuring PolicyLink's Anita Hairston, author Chris Leinberger, and Slate blogger Matthew Yglesias.
Have an event for the calendar? Post it in the comments or email it to events@ggwash.org.
Public Spaces
Montgomery looks to strengthen urban tree canopy
Trees are an important part of any urban environment, providing shade, oxygen, and even calming traffic. Of course, they're also great to look at. As a result, protecting and expanding Montgomery County's tree canopy has been a growing issue in recent months.
A study by the University of Vermont for the Montgomery County Planning Department found that while half of the county is covered by trees, the county's urban areas have a much smaller tree canopy.
Just 19% of White Flint is covered by trees, while downtown Silver Spring has a 14% tree canopy. The smallest tree canopy is in the Montgomery Hills business district south of Georgia Avenue and the Beltway, which has just 8% coverage. Urban areas should have at least a 25% tree canopy, planners say.
One of the best ways to expand our tree canopy in places like downtown Silver Spring or White Flint is by planting more street trees next to sidewalks and in medians. Trees can provide significant health benefits and can even be an economic windfall for places with more of them.
A 2001 survey of Wheaton residents found they overwhelmingly preferred streets with trees for downtown Wheaton. According to urban designer Dan Burden, spending between $250 and $600 to plant a tree can yield up to $90,000 in economic benefits for the surrounding area.
For decades, transportation planners saw street trees as a safety hazard because they blocked drivers' vision. For that reason, County Executive Ike Leggett actually recommended removing street trees from busy roads in 2008. However, we know now that trees can "reduce the 'optical width'" of a street, slowing drivers down and making it safer for everybody.
Today, there are multiple efforts to add more street trees in Montgomery County. This fall, the Planning Department introduced a program called Shades of Green that provides free shade trees and two years of care to eligible property owners in downtown Silver Spring, downtown Wheaton and Montgomery Hills. 30 trees have already been planted under the program in those three areas.
Nonprofit group Conservation Montgomery has been organizing tree plantings of their own. Last month, they teamed up with Casey Trees, a forestry organization based in the District, to plant in Montgomery Hills. They've also received grant money in partnership with fellow nonprofits Safe Silver Spring and Uno Granito de Arena to plant trees in Long Branch.
Unfortunately, these efforts are undermined by poor maintenance of our existing tree canopy. After heavy storms last year, Pepco began trimming trees in earnest before falling branches could take down power lines. According to their website, Pepco uses nationally-recognized standards and practices for tree trimming, but residents complain they're being too aggressive, mangling trees and trespassing on private property.
Downtown Silver Spring resident Gull sent us some photos of Pepco workers cutting down trees along 16th Street and Spring Street last month. In an email, he called it a "serious quality of life issue" for him and his neighbors. "It's very easy to see into communities, houses and apartments that were once obscured from view," he wrote. "I see it as a big problem that instead of planting more trees in our urban areas, we're removing them and making above ground utilities the primary thing visible to us."
Last spring, County Councilmembers Roger Berliner and Marc Elrich drafted a bill that would set higher environmental standards for tree trimming and require power companies to ask homeowners' permission before doing any work on their property. However, the bill was deemed unconstitutional and set aside after the derecho storm in July brought down power lines and knocked out power to thousands of residents.

A felled tree next to a house under construction in Chevy Chase. Proposed legislation aims to help protect or replace trees like this.
Since then, the council has introduced two new pieces of legislation aimed at protecting trees. Bill 35-12 would require property owners cutting trees down on smaller lots to pay into a fund dedicated to replacing those trees. The county's Forest Conservation Law already requires this on lots over an acre in size. Another, Bill 41-12, would require a permit to do work in a public street that might damage a tree. They've set a public hearing later this month to hear testimony about both bills.
The legislation has support from Conservation Montgomery and the Montgomery Countryside Alliance, but has gotten a lot of pushback from local home builders. Renewing Montgomery, a group of small home builders, argued that the original bill proposed last summer restricts the rights of property owners.
As our urban areas grow, there's an inevitable tension between the built environment and the natural environment. However, protecting our tree canopy has many benefits for people as well. Whether by planting new trees or preserving old ones, we can make our communities healthier, stronger and more prosperous.
The County Council will hold a public hearing on both bills Thursday, January 17 at 7:30pm at the Council Office Building, 100 Maryland Avenue in Rockville. For more information and to sign up to testify, visit their website. You can also sign Conservation Montgomery's petition supporting both bills. And if you'd like to learn more about the tree canopy in your neighborhood, check out the Planning Department's tree canopy explorer.
Development
Pike + Rose pushes the envelope on suburban retrofits
Federal Realty's mixed-use developments have transformed suburbs from Bethesda to San Jose. But the size and ambition of their newest project, Pike + Rose in White Flint, is their most ambitious attempt yet to create an urban place from scratch in what's now a very suburban space.
Last week, the Rockville-based developer unveiled their plans for Pike + Rose, a new neighborhood that will be built over the next several years at the former Mid-Pike Plaza shopping center at Rockville Pike and Montrose Parkway.
As the Friends of White Flint blog wrote last week, it will be huge, with 3.5 million square feet of apartments, offices, shops, restaurants, entertainment venues and a hotel on 24 acres. The first of four phases at Pike + Rose broke ground this summer and will open in 2014; when finished, it'll be 5 times the size of Bethesda Row, which took Federal Realty over a decade to build.
But unlike Bethesda Row, which was built in an established community with some urban features, Pike + Rose will attempt to create an urban environment from scratch. The challenge is to create a place that feels "authentic" without the benefit of time and to encourage tenants and visitors to get out of their cars in an area where driving is often the only way to get around.
As the first big project to be built under the White Flint Sector Plan approved in 2010, county planners, elected officials, other developers and residents will be watching to see how successful it is. If done well, Pike + Rose could become a standard-bearer for White Flint, a glimpse of the community's future and a signal to other property owners to step up their game.
Will it be "authentic"?
New suburban town centers are often derided as fake and contrived, though they have the ability to create meaningful urban places. Like other Federal Realty projects, Pike + Rose tries to avoid this by looking like it's been built over time.
One way is through having a variety of building forms. Along Rockville Pike are tall office towers with large retail spaces, which will give big companies and big-box stores alike the visibility and prominence they want. In the center of the site is Grand Park Avenue, a street with smaller shops, restaurants and a plaza that could become Pike + Rose's social heart.
And along Hoya Street are a line of "point towers," apartment buildings whose ground-floor units have private entrances and yards, providing a transition to the residential neighborhoods to the west.
Another is by having different architects design each building. Three firms worked on Pike + Rose, including WDG Architecture of the District and Street-Works of New York, which also worked on Bethesda Row and Rockville Town Square, and Baltimore-based Design Collective.
As a result, the architecture varies widely from building to building. In the first phase is 11800 Grand Park Avenue, a modernist office building with huge panels of glass and metal accents, and PerSei, an apartment building made to resemble a brick warehouse. In the second phase is a building with terra cotta panels and a heavy cornice that mimics architect Louis Sullivan's Wainwright Building in St. Louis.
Some of these buildings are more successful than others. This approach is hard to do, and when executed poorly, it really can feel artificial. But it can be avoided if each building, regardless of architectural style, is done to a high standard.
A building with poor details or cheap materials in any style will look bad, but if those things are done well, the building should mature with time. Federal Realty did a good job with this in Bethesda Row and Rockville Town Square, though it may be too early to tell how they'll look in the future.
Will it be "connected"?
To its potential tenants and visitors, Pike + Rose claims to offer a complete live-work-play environment. But Ben Harris, who writes a local blog called North FlintVille, notes that a truly "organic" development is one that "is itself a small part of a greater whole."
The White Flint Sector Plan calls for a grid of new streets, which will divert traffic from Rockville Pike, provide multiple connections between each development, and make it easier to get around by foot or bike. Pike + Rose does their part with their network of streets and pedestrian passages, which divide the site into 9 city blocks. Those streets will eventually link up with new streets built by Montgomery County and the state of Maryland, such as an extension of Hoya Street to Old Georgetown Road.
Though the streets are pretty narrow compared to the arterial roads surrounding the development, they appear to have generous sidewalks with lots of landscaping and street trees. The blocks themselves are fairly small; most average about 300 feet long, comparable to blocks in older, inner-city neighborhoods.
Federal Realty's renderings show lively streets lined with restaurants and shops, but it's important that they don't simply stop at the edge of the development. That's what happened at Rockville Town Square, which has two great internal streets but presents blank walls, loading docks and parking garages to the rest of the world.
If Rockville Pike is going to become an urban boulevard, it needs to have buildings open onto it, whether with shops, restaurants, or even large windows that people can see into. The same goes for Old Georgetown Road, where the Sector Plan calls for a two-acre Civic Green across from Pike + Rose that could become White Flint's answer to Dupont Circle.
The stakes are high
Ten years ago, Federal Realty decided to stick with building and running strip malls. They'd literally been burned by Santana Row, an ambitious town center in San Jose that suffered a catastrophic fire and opened half-empty in a recession, and decided that the risk and complexity of urban redevelopment wasn't worth it.
Today, it's a nationally recognized development success; buoyed by demographic patterns that favor mixed-use development, Federal Realty has moved on to even bigger projects.
Like Santana Row, the stakes at Pike + Rose are high. Judging from the details we have so far, it could not only transform White Flint, but light the way for suburban redevelopments across the country.
Crossposted on the Friends of White Flint.
Development
White Flint shows how suburbs can support Smart Growth
Smart growth can work in suburban areas and even find enthusiastic support, when good design meets genuine community outreach. Evan Goldman of Federal Realty Investment Trust, the developer behind White Flint, talked about these themes as he received the 2012 Livable Communities Leadership Award from the Coalition for Smarter Growth last Wednesday. Below are Goldman's remarks at the event.I grew up in a middle class suburb of New York City that at the time would have been considered an exurb. My parents had left Brooklyn in the early 1970s and demonized the city and quite frankly everything urban.
We had our half acre in a suburban subdivision. Every house looked the same and for entertainment we could walk 20 minutes to the 7/11, our closest store. My parents drove me everywhere until at last at 16 I learned to drive and gained my independence.
Like many Generation X and Y members, I craved something different but didn't quite know what that was. It was living in New York City after college that exposed me to the benefits that come with high density transit oriented development. The principles are actually quite simple:
- A grid of streets
- A dense network of reliable and regular transit
- A mix of housing and office to keep the streets active and alive 18 to 24 hours per day,
- A density level that provides enough customers to support great creative retail.
- And finally, community amenities, parks, playgrounds, dog walks, recreation centers all built in a sustainable fashion that improves instead of destroys our environment and you have yourself a recipe for Smart Growth.
It's easy to recognize smart growth when it is done well. The struggle is how to impart these characteristics into a suburban instead of urban framework and of course how do you actually get something like this approved when almost every single regulation on the books is in direct conflict with the principals stated above.
And so that brings us to the story of White Flint.
Today, the Rockville Pike in White Flint represents the engineering and design direction that consumers demanded from the 1950s through the 1980s. Tomorrow it will become a model of how to reclaim suburbia in order to create order out of chaos. Within a half mile of Metro, White Flint will one day house 20,000 to 25,000 residents and up to 40,000 employees generating close to $7 billion of net new tax revenue for Montgomery County.
The plan includes more than 2000 affordable housing units and a sensational mix of local and national retailers. There will be a grid of streets and a dramatic increase in transit accessibility. There will be parks, community amenities, and every single building will be LEED certified and most will go well beyond that requirement.
In just 2 months, Federal Realty will break ground on our first phase of Pike & Rose, the rebirth of Midpike into a truly magical neighborhood. 900,000 square feet of development including 492 residential units a boutique 80,000 square feet office building and 150,000 square feet of new retail including an IPIC movie theater, and that's just our first phase. It is an exciting time to be working and/or living in Montgomery County.
And so how did this daring and visionary plan ultimately get approved in a county where dinner conversation regularly revolves around traffic?
It came down to civic outreach, education and engagement. People who typically have opposing viewpoints sat down together and learned about the principals of smart growth and how White Flint could be a win win for everyone. Transparency was a cornerstone of the Partnership's work and we went hand in hand with resident supporters to spread the word. We jointly reached out to the silent majority and engaged them in the political process. And the best part was that the silent majority was ready to be heard.
To provide some insight into the results of the Partnership's outreach effort, I would like to read excerpts from testimony submitted and read by two local residents.
First, from Jane Fairweather, a County resident and business person:
I am fortunate to live in the smart growth urban community of downtown Bethesda. I live at the corner of Woodmont and Montgomery Lane.Isn't that just great. This is from an ordinary citizen and resulted from broad outreach and education.For 22 years, I lived in a wonderful stone colonial home off Bradley Boulevard where I spent my days driving.
I drove to the grocery store, the bakery, the dry cleaners and the book store. I drove to the hardware store, the drug store, the library, the gym and the hair dresser (obviously this is not my words). On the weekends, I drove to the movies and restaurants and of course to the gas station, early and often. In the suburbs, I was sleeping in my house but living in my car. And, since my neighbors were also car bound, we had very little time to interact with each other and be a part of the community we lived in.
While I knew some of my neighbors, finding time to hang out was difficult. Living in the suburbs meant that I spent at least 3 hours per day in my car and endless dollars on gas to fuel it. I clogged the streets and polluted the air, while ranting the entire time about the traffic congestion around me. I met the enemy and the enemy was me.
After 22 years, my husband and I found ourselves empty nesters and so we moved to a condo in downtown Bethesda. Now we walk to the grocery store, the bakery, the coffee shop, and the book store. We walk to the library and to the gym. I walk to the hairdresser, to 16 movie screens and dozens of restaurants that surround my condo.
Now, I laugh at the people who are sitting in their cars. I never get in my car unless I am working. If I didn't work, I wouldn't even own a car. I live, shop, recreate, relax, learn and exercise within a 12 block radius of my home. If I can't walk there, I take the Metro, which is a ½ block away.
In short
— We no longer need to "drive there" because we "live there."
The following testimony comes from someone who lives in White Flint already:
I am here to ask you to improve the exceedingly inhospitable stretches of Rockville Pike and surrounding streets of the White Flint area. For the most part, these streets could not be more hostile to pedestrians. I am speaking about this based on personal experience.Because of these voices and countless others, the Sector Plan was approved. Its ultimate success will depend heavily on a continuous drum beat of support from local activists like yourselves and a smart and engaged community.Last year, while crossing Rockville Pike at Hubbard Drive in my wheelchair, to go from Starbucks back to my apartment, I was hit by a car. Today, Rockville Pike is designed for high speed traffic. Due to the near total absence of pedestrians, the simple fact is that drivers on the Pike are not on the lookout for pedestrians.
Fortunately I was not seriously injured, but I ask you to please remember those of us who cannot, or choose not to travel short distances by car. A pedestrian friendly design would enhance my personal safety, and would also result in less traffic by eliminating today's pattern of people driving literally across the street when walking would be eminently more practical.
I ask that the next time you drive down Rockville Pike you envision what it is like for me to get around. Perhaps even borrow a wheelchair and spend the day navigating between housing, strip malls, and the expansive parking lots with no sidewalks. Then think about the possibilities. You hold the power, please use it well.
There are still those that believe the auto should be the central and defining element of urban planning. Until such time that transit and walking are raised to the same level of importance, we will all struggle to win approval and to build great new urban places.
Events
Support CSG and WABA this spring
Many nonprofits hold major fundraisers in the spring, and that includes the 2 advocacy groups whose work most closely aligns with the Greater Greater Washington community: the Coalition for Smarter Growth and the Washington Area Bicyclist Association. Both have fundraisers coming up, so please consider attending or just making a donation.
CSG's annual gala is its Livable Communities Leadership Award. This year, they are giving the award to Evan Goldman of Federal Realty, for his efforts to design and win community support for the transformative White Flint project in Montgomery County, and Riger Diedrich, longtime smart growth and transportation advocate with the Virginia Sierra Club.
Tickets cost $100. The event is on Wendesday, May 2, 6:30-8 pm at one of my favorite buildings, the Parisian-looking National Trust for Historic Preservation at 18th and Massachusetts, NW in Dupont Circle.
Friday, May 11 is BikeFest, WABA's big spring party. Eastern Market will become an old-fashioned speakeasy for bicyclists. Jazz music, a silent auction, a bike-building contest and more will make for a great party.
It costs $55, or $45 for WABA members. Buy your tickets here!
Development
Old buildings are the key to affordability
All other things being equal, old buildings are usually more affordable than new buildings. Without the latest amenities, old buildings have to charge less in order to attract tenants. A healthy supply of old buildings is therefore crucial to long term neighborhood affordability.

The Cameron, a new apartment building in downtown Silver Spring. Photo from Behringer Harvard Residential, LLC.
Local governments are to be commended for adopting inclusionary regulations that require new projects to contain a certain percentage of affordable housing units, but this process has never been able to provide enough affordable housing supply to meet the demand. The only way to stabilize affordable residential rents in the long term is to increase the supply of old buildings.
Luckily, creating more old buildings is easy. We just have to build a lot of new ones and then let them age. Our problem in the short term is that not enough new buildings were built in walkable areas in recent decades, resulting in a dearth of old buildings today.
A friend's recent housing search offers an interesting example of the phenomenon.
Up until a few months ago my friend lived in a brand new, and quite expensive, building in White Flint. When they announced a rent increase, she decided to look elsewhere. I suggested downtown Silver Spring, thinking that the increased supply of housing units there in recent years would result in lower rents. After doing some research, my friend determined that rents in Silver Spring were comparable to what she was seeing in White Flint.
New buildings, it turns out, are expensive even if there are lots of them. Of course, Silver Spring's desirability in general has also greatly increased recent years, which is why there are so many new buildings there in the first place.
There are more people who are interested in paying to live in Silver Spring than there were a decade ago. While there are now more residential units than before, there is simply far more demand than the new buildings can accommodate to keep rents stable.
Just up the Red Line in Wheaton the situation is a little different. Wheaton is still a few years away from revitalization on the scale of Silver Spring. It is a much less desirable location. Therefore, one would suppose that rents there would be less expensive.
Because Wheaton is a less desirable location, it has fewer new buildings than Silver Spring. But it does have a few. If one compares the rents for a new building in Wheaton to those of a similar new building in Silver Spring, the listed rents are comparably expensive.
Despite the location differences, they are both new buildings. And new buildings have high rents.
Older buildings compete with newer buildings by offering lower rents.
In the specific case of downtown Silver Spring, the older buildings can charge almost as much as the new buildings because the area is so desirable that there is a supply shortage. If there were enough supply to meet the demand, the older buildings would be the first to become more affordable.
Buildings in the same location compete with each other for tenants. New buildings offer amenities, and old buildings offer affordability. Previously new buildings eventually become comparatively old, and therefore eventually have to compete more strongly on price.
The key lesson is that we must produce enough new urban buildings today to meet tomorrow's affordable housing needs. Our current affordability problems are due in no small part to a failure in the late 20th Century to produce enough urban buildings that we would today consider "old". We must not repeat that mistake.
Development
Retailers are embracing urbanism with zeal
As enclosed malls continue to decline and close, more and more retailers are opting to locate in pedestrian-friendly urban districts.
3 years ago, I expressed sentiments that the car-oriented shopping mall was a business model with no future. The events since have offered further proof that retailers and customers now prefer an urban format, at least in our region.
Recent news that Bloomingdale's in White Flint and Macy's in Laurel will close has little to do with the sales performance of those stores, and everything to do with their host malls being unable to survive. Both have been visibly declining for years, and will soon be redeveloped into mixed-use walkable urban places.
The Laurel Macy's has managed to remain open for years despite much of its host mall being shuttered. That store would likely have closed years ago if it wasn't making money, especially in the wake of the Great Recession.
Similarly, if it had not been profitable the White Flint Bloomingdale's would have closed in 2007 when another location of the luxury retailer opened a mere 3 Metro stations away.
Within the Favored Quarter, the most economically competitive and healthy part of our region, only the largest and most dynamic enclosed malls are continuing to thrive. The rest are slowly dying.
In Maryland, Montgomery Mall is the most vibrant, while in Virginia the Tysons cluster reigns supreme.
When the White Flint redevelopment plan was approved in 2010, it provided the owners of White Flint Mall the opportunity to earn a healthier profit by giving the market more of what it wants: walkable urbanism.
Elsewhere in the region the malls are doing as bad or worse. Most have either closed or are in the process of being converted to walkable town centers.
Arlington has had success turning the area around its two enclosed malls into mixed-use towns, first at Ballston and now at Pentagon City, where the process is still under way.
In Fairfax, Springfield Mall is slated for redevelopment, and Fair Oaks Mall is actively considering a mixed-use future.
In Prince George's County, the area around the Mall at Prince George's (formerly Prince George's Plaza) has been undergoing a process similar to Pentagon City. At Bowie Town Center, County officials are looking at adding more entertainment and housing options.
Meanwhile, urban shopping areas that I mentioned three years ago have increased in prominence:
In the District of Columbia, there are four shopping districts that support clusters of national retail chains that are usually mall-based: Downtown (Old Downtown clustered around Metro Center), Connecticut Avenue between Farragut Square and Dupont Circle, Friendship Heights, and Georgetown. Columbia Heights is emerging and has a different mix of retailers.Urban-format suburban shopping districts also continue to thrive and grow.
Silver Spring's retail is more vibrant than ever. The space vacated by Borders was quickly filled by Smart Toys. Bethesda and Clarendon are continually adding to their mixture of chains and smaller upscale retailers. Wheaton is a work in progress.
Even outside the Beltway, urbanism is catching on. Rockville Town Square and Gaithersburg's Washingtonian Center are growing, and National Harbor is setting the standard for Prince George's County. Two decades ago, all those developments likely would have been enclosed malls.
While purely car-dependent malls aren't going to go completely extinct, they are becoming far more rare. In the future, it is likely the only enclosed malls that remain will be the largest super-regional "winners" inside the Favored Quarter. Meanwhile, no new malls are planned.
As the 21st Century continues, both living and dead mall sites will be either be completely redeveloped or will evolve into mixed-use walkable urban places. Retailers will continue clustering at transit-oriented, walkable urban locations, both downtown and at new suburban "uptowns."
- Latest Metro map drafts add Anacostia parks and other tweaks
- Bikeshare is a gateway to private biking, not competition
- Short-term Washingtonians deserve a voice, too
- DC Council makes major policy changes overnight
- Public land deals have both benefits and pitfalls
- Judge denies injunction against closing schools
- Parklets give every block a little park
Greater Washington
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