Posts about Development

We know that dense cities are both environmentally better and dramatically more equitable places. Walkable neighborhoods are better than the suburbs for people with a wide range of incomes, and what happens in cities that don't grow is that they gentrify and poor people are pushed out. Trying to fight change makes you less sustainable and more unfair.

Sometimes, standing in front of bulldozers is the right thing to do. It's likely that Takoma Park wouldn't have become a sought-after place to live if it were carved up by highways. And sometimes it's harmful, like the efforts of some residents to block a housing development adjacent to the Takoma Metro station back in 2007.

Well-designed urban infill development in places like Old Town Takoma can get people out of their cars and bring customers to the area's struggling local businesses, which presumably are progressive ideals. Not allowing development to happen effectively enables all of the things progressives say they don't want, such as more driving, more gentrification, more suburban sprawl, and more destruction of farmland.

Greater density would in fact support progressive causes, according to Takoma Park resident Victor Reinoso. He says that there would be more progressive businesses, such as the TPSS Grocery Coop, and the ones that exist would get more business, if his neighbors didn't oppose greater density at every juncture.

Not all progress is bad. It's the mark of a true progressive when they can tell the difference.

The yellow-shaded area, directly across Central Avenue from the station, is more than large enough to accommodate the FBI headquarters. The dark purple area, adjacent to the FBI, is ideal for the hospital, while mixed-use offices could occupy the lighter purple areas and mixed-use residential in the brown area. The county could create a pedestrian path with a Main Street character, lined with storefronts, from the station to Central Avenue where employees cross to get to the FBI.

Because it's across a major arterial from the station, the restrictive security constructs would not pose a problem with developing quality mixed-use TOD at the Metro station. Yet, because it is within ½ mile of the Metro station, it would be easily accessible to the thousands of federal employees who would be working at the FBI. Moreover, many of those same employees would have to pass through the station's core commercial area twice a day, thereby creating a natural patron base for any business located there.

Currently, the Morgan Boulevard Station's secondary area is populated with scattered automobile-oriented industrial uses. However, the county could quickly assemble and redevelop that land into a large-acre parcel suitable for the FBI headquarters facility. The existing industrial uses can be easily relocated to one of the many other nearby industrial office parks with vacant space. If there's one thing the county has plenty of (other than developable land around Metro stations), it's vacant industrial space.

Prince George's officials should make a compelling case to the GSA as to why a location like Morgan Boulevard would be a win-win for the federal government as well as the county and state governments, and specifically why it would be better than the GSA-owned property at Franconia-Springfield Metro Station in Fairfax County. Here are a few suggestions:

Morgan Boulevard is closer to DC. It is 9.5 miles from the DC core, while Franconia-Springfield is 15 miles from downtown. It is also inside the Beltway, while being equally as accessible via Metro's Blue Line.

It is one of the least-utilized Metro stations. In fact, in 2007, Morgan Boulevard had the fewest weekday riders of any Metro station. Unlike the Franconia-Springfield Station, a busy transit terminus in already-overcrowded Fairfax County, Morgan Boulevard could easily accommodate the influx of thousands of additional riders a day.

Ample roadway capacity already exists. Unlike the Beltway area around Franconia-Springfield, the roadways around Morgan Boulevard are able to accommodate the workers who would choose to drive to work. The same multiple paths that allow many thousands of fans to drive to FedEx Field for Redskins games would also accommodate the substantially fewer number of federal workers that would be driving to the new FBI headquarters during the work week. And the use of the same reversible lane technologies employed on game day should assist with traffic flow during the work week.

It would bring more parity to the region. From a policy standpoint, bringing the FBI headquarters to Morgan Boulevard would allow the federal government to better equalize the regional distribution of federal employment sites. Prince George's supplies more than a quarter of the region's federal workforce and is entitled to a fairer allocation of the job sites.

The area is comparatively less well-off economically. Unlike wealthy Fairfax County, the surrounding inner-Beltway community near this station is one that could more greatly benefit from urban revitalization, thus allowing the federal investment to accomplish multiple goals.

These are the type of specific, fact-based arguments and actions (among others) that will make a worthy case to the GSA for why it should bring the FBI headquarters to Prince George's County.

Make a specific site recommendation. Give specific justifications. Articulate a sensible TOD and neighborhood revitalization strategy. Provide quick, responsible, and decisive action by local officials.

Prince George's County deserves to attract the FBI headquarters and other large federal government offices. If it wants to do so, though, it needs to step up its game dramatically.

Talk of relocating the FBI has been brewing since at least 2010, when Senator Barbara Mikulski (D-MD) obtained funding for a study on that question. The Government Accountability Office issued a report to Congress on November 8, 2011, stating that relocating the FBI headquarters from the J. Edgar Hoover Building in DC to another transit-accessible location in the region was both the cheapest and quickest option to allow the FBI to consolidate its workforce and maintain operational security.

One month later, on December 8, 2011, the Senate Environmental and Public Works Committee authorized the General Services Administration to move forward with finding a site for a new FBI headquarters. The committee required that the new headquarters occupy federally-owned land within 2 miles of a Metro station and within 2½ miles of the Capital Beltway, among other requirements.

Within a month, Fairfax made a specific pitch for a specific and highly competitive location that meets the requirements in the Senate EPW Committee's resolution.

By comparison, Prince George's resolution is rather amorphous. It provides that the county government has "strong support for relocating the FBI and other Federal agencies and acquiring other Federal leased space in Prince George's County" and "is prepared to be a partner with the GSA and the private sector in utilizing appropriate economic incentives, to facilitate the location or relocation of Federal agencies to Prince George's County, Maryland."

Okay, great. What county government wouldn't want a huge federal agency, with all its employees, coming to town?

The resolution also highlights that Prince George's has historically gotten the short end of the stick when it comes to federal employment sites. Though more than 25% of the federal employees in the National Capital region reside in Prince George's, the county has only 5% of the region's federal office space. Certainly true enough and worth pointing out.

But exactly where does the county want the facility to go? How would the GSA and the federal government benefit from locating the FBI headquarters in Prince George's rather than Fairfax or any other neighboring jurisdiction? The county's apparent answer thus far: we don't know yet.

The county's unfocused approach doesn't prioritize Metro station development

The County Executive's press release announced the formation of "an inter-agency task force that will regularly meet and analyze possible sites in the County that are in accordance to" the GSA and Senate EPW Committee specifications. That sounds like an excruciatingly long, bureaucratic nightmare of a process, especially given that Fairfax County is already bringing specific proposals to the table.

Time and time again, the ubiquitous "task force" is where many worthy proposals are sent to die a slow and painful death.

Prince George's formation of such a task force at this late date raises a more significant and troubling question: Why hasn't the county already done that basic site analysis groundwork if the idea of relocating the FBI's headquarters has been floating around since 2010?

The answer is simple, and probably best explains why the county doesn't already have more of its fair share of large employers (federal or otherwise), quality retail destinations, and attractive housing choices around its Metro stations. Despite all of its lofty pronouncements over several administrations, the county simply hasn't taken enough tangible action to prioritize Metro station development and revitalization of its existing, transit-rich urban core inside the Beltway.

Moreover, as I wrote recently, the county unfortunately often actively undermines its own stated transit-oriented development goals by advancing massive mixed-use projects that are too far away from existing Metro stations, thereby reducing the market for similar development at the Metro stations.

That's why in 2007, for example, we saw an elaborate master plan being developed for Westphalia, a sprawling greenfield development on rural farmland located outside of the Beltway and far from a Metro station.

Westphalia was the brainchild of former county executives Jack Johnson and Jim Estepp; former District 6 county councilman Samuel Dean; and two corrupt crony developers, Patrick Ricker and Daniel Colton. Johnson, Ricker, and Colton have all now pled guilty to federal corruption and bribery changes and are heading to prison.

Despite the ignominious legacy of corruption and misguided policy that underlies Westphalia, the Baker administration apparently remains committed to bringing the suburban sprawl project to fruition, even while claiming that "one of [its] top priorities will be maximizing the potential at our Metro stations." Baker's spokesperson, Scott Peterson, said in June 2011, "[T]he [Westphalia] development is important to the residents of the community and the county, and we'll be working hard to keep the project on line."

At the same time it develops and actively pursues detailed proposals for suburban sprawl developments like Westphalia and Woodmore Towne Center, the county lacks a coherent strategy for developing the four largely vacant Metro stations along its Blue Line corridor (Capitol Heights, Addison Road, Morgan Boulevard, and Largo Town Center), or the three stations along its Orange Line corridor (Cheverly, Landover, and New Carrollton).

Only recently has the county begun to turn its attention to those station areas, with such efforts as the Blue Line Corridor TOD Strategy Implementation Project and the New Carrollton Transit District Development Plan.

Richard Layman aptly captured Prince George's Metro station TOD dilemma in a comment to a previous post: "[M]ostly, developers won't be choosing to do speculative development in most of [Prince George's County], including at Metro stations[,] without superlative station plans and great incentive packages anytime soon." Richard's comment rings true both for private developers and for public ones, like the GSA.

County should make detailed proposals for specific Metro sites, and soon

Fortunately for Prince George's, its past history of poor focus on Metro station TOD does not have to constrain its future course. The Baker administration and the current County Council are much better equipped and, by and large, more willing to embrace and pursue true TOD than Jack Johnson & Crew. But if they're going to do so, they need to adjust their thinking and sharpen their focus, so that the county's actions match its policy goals.

The task of identifying suitable space for the FBI headquarters building does not have to be made that difficult and should not entail endless deliberation by an ad hoc task force. The county already has a stated policy that assigns "top priority" to transit-oriented development around Metro stations.

This county policy priority also comports with the GSA requirement for the new FBI headquarters site to be located within 2 miles of a Metro station. So the first decision point in the selection process should be clear: locate and recommend an available site near a Metro station if at all possible.

By my count, there are only 5 Metro stations in Prince George's County that are within 2½ miles of the Beltway: Branch Avenue, Largo Town Center, Morgan Boulevard, New Carrollton, and Greenbelt. The goal should be to find a suitable site around one of those 5 stations. Within a span of a few hours, anyone working with the county's GIS mapping system and Google Earth should be able to identify which of those 5 locations has the 55 acres of developable or re-developable land the FBI needs.

Matt Johnson argued several weeks ago that putting a high-security fortress like the FBI headquarters directly on top of a Metro station site was not ideal, because such a complex would not be conducive to creating the type of walkable, open, and public environment that should define TOD at a Metro station.

He suggested a couple of alternate greenfield sites near the federal courthouse in Greenbelt, which is about a mile away from the Greenbelt Metro station. However, it appears that one of those sites is not large enough to meet the GSA requirements, and the other site is already committed for another use.

Ideally, the best location for the new FBI building would be in the "secondary area" of a Metro station. In his book The Next American Metropolis, famed architect and urban planner Peter Calthorpe explains that the secondary area of a transit station area is located within a mile of the station, often across a major arterial street.

The secondary area is an appropriate location for uses that should ordinarily not be located in the principal commercial core of a transit area, like lower-density single-family homes, automobile-oriented uses like gas stations and repair shops, and large employment-generating uses that may not fit within the compact, walkable block structure that is essential for proper pedestrian circulation in a TOD—such as a 55-acre FBI headquarters campus that requires a massive security moat around it.

Tomorrow, I'll suggest the ideal site in Prince George's County for the FBI headquarters, one that's large enough, meets the Senate committee's requirements, and lies within the secondary area of a Metro station.

Alexandria is in a period of urbanization, a transformation from largely suburban apartment housing, strip mall shopping centers, and industrial brownfield areas to a series of walkable, mixed-use, transit oriented places. At the same time, the housing stock in much of Alexandria is aging and reaching the end of its useful life.

Now the city is working feverishly, using a rare opportunity when so many developments need to be replaced within a few decades to undo mistakes of the past 40 to 50 years. Simultaneously, the city is riding the Transit Oriented Development wave and filling in formerly industrial brownfield sites while trying to keep traffic impacts to a minimum.

Not everyone welcomes all these changes. Real estate values in walkable neighborhoods are on the rise, a sure sign that demand for such units outstrips supply. Unfortunately, that also means creating new walkable places will often drive housing prices out of the affordable range, even for those making 70 or 80% of Area Median Income (AMI).

But what can be done when a building reaches the end of its useful life? With today's construction costs, even renovating or rebuilding an old building will drive rent prices out of reach for many existing residents.

Deputy City Manager Mark Jinks highlighted one example of this in the Beauregard corridor, where the Encore building saw rent increases of 90% after renovation. Jinks warned that without proper planning, this pattern will be repeated as developers update and replace their aging buildings and look to recoup costs.

With the Beauregard Small Area Plan, Alexandria may have partially solved that problem. Under the proposed plan, as the corridor rebuilds, the 5 developers involved will fund the majority of the creation of 703 dedicated affordable and workforce housing units. The development footprint currently contains over 5,500 total units of housing.

According to the plan, "approximately 44% of the existing units [in the plan area] are market rate affordable units, which constitutes more than 25% of the City's total market affordable housing inventory." Of the current 2515 units of market rate affordable housing, the plan as drafted would ensure that 28% of the existing affordable housing units are retained as dedicated affordable and workforce housing units. Depending on future market rates, additional housing may stay in the affordable range.

The units will be broken down into three levels of affordability, with those making a maximum of 55%, 65%, and 80% of AMI eligible to rent the various units. As is the standard, rents of affordable housing units will be set to a maximum 30% of the AMI tier.

For example from the following chart, 60% of AMI is currently about $58,050 for a three-person household, and rent for a two bedroom apartment is set to a maximum of $1,432 per month and a three bedroom comes in at no more than $1,655. The two bedroom rate is below 30% of their earnings, while the three bedroom comes in slightly above. Of course, those making less than 55% of of AMI are still eligible to rent the units as long as they are tenants in good standing. In some cases, housing vouchers could help lower earning tenants make rent.

Each affordable housing unit will cost the City somewhere in the ballpark of $47,000. Montgomery County recently posed as much as $90,000 per affordable housing unit in a similarly sized affordable housing push. Alexandria's lower share per unit in this plan appears due to the developer picking up a substantial chunk of the cost in exchange for upzoning.

The Beauregard Small Area Plan covers 220 acres, more than three times the 70 acres of the North Potomac Yard Small Area Plan. The planning process was led by a developer-funded consultant working closely with the City and the community over a 2-year planning period.

The study area currently contains development totaling about 6 million square feet. Current zoning allows up to about 10 million square feet, but the plan calls for upzoning to allow 12-million square feet of development. This would include a minimum of 250,000 square feet of retail between a town center area and around a traffic oval dubbed "the ellipse".

As a comparison, the Potomac Yard plan allows up to 7.5 million square feet in approximately one third of the acreage, making the Beauregard plan almost exactly half as dense as the Potomac Yard plan. However, even at half the density of the Potomac Yard plan, this upzoning would bring a very large development proffer.
The developer contribution of $187 million will be augmented by $33 million from tax revenues for an extensive list of community benefits.

The most dramatic changes will be Bus Rapid Transit along the entire corridor, the dedicated affordable housing units, the creation of the "ellipse" traffic oval at the intersection of Seminary and Beauregard Roads, a new fire station, and an expanded street-grid with smaller block sizes. These specific contributions will be in addition to typical developer public benefits such as streetscape enhancement, sewer and utility upgrades, public art, etc.

The Bus Rapid Transit (BRT) route will run the length of the corridor and connect to the Landmark area and Van Dorn Metro. The plan calls for the BRT route to run in a separate right-of-way where possible and includes the possibility of future conversion to streetcars. This BRT line would likely connect to the City's other BRT corridors at Landmark and the Pentagon.

A selling point of the draft plan is that many of the community benefits would be in place by 2020. Alexandria plans to use Tax Increment Financing (TIF) to fund the BRT corridor, the "ellipse" improvements, initial street grid improvements, and Beauregard landscaping.

One common concern with TIF is that if too much of the incremental tax value is obligated to repay the debt service, the area benefited by the TIF ends up without enough tax revenue to cover general city services, which are then essentially paid for by tax revenue from the rest of the City.

Mark Jinks ensured this would not be the case, as the projected demographics of the plan area include fewer school aged kids than in more suburban portions of the City. Since schools are the main cost driver on the list of general City services, the plan area will be relatively low cost.

Despite an additional 2,800 units of housing, additional retail and office space, Alexandria Division Chief of Transportation Planning Sandra Marks stated traffic conditions are expected to improve as the plan area is built out.

The introduction of mixed-use development, a more connected street grid that applies complete streets principles, the BRT corridor, and parking maximums are primary factors that are expected to lead to fewer traffic delays. Parking maximums will be 1.75 spaces per multi-family unit (and 2 spaces per townhouse) before transit is built out, and 1.33 spaces per unit afterwards.

Marks pointed out how little the existing streets and bike and pedestrian facilities connect to those of surrounding neighborhoods. The Beauregard Small Area Plan seeks to remedy that problem, which should distribute traffic more evenly throughout the neighborhood. It also helps that all residential units within the plan area will be within a 5-7 minute walk to a transit stop.

Alexandria will hold a community meeting about the plan on Tuesday, Feb. 21 from 7:00 PM - 9:00 PM at John Adams Elementary School. Alexandria is currently accepting comments on the plan through the City website. There is room for revision as the plan is in a draft stage.

One thing is clear. The City of Alexandria plans to gradually increase density into a more urban development pattern over the next few decades. Arguments for and against this change are sure to rage for years to come, but as Jeff Farner said, people are coming, so the City and other regional municipalities must absorb this demand and grow responsibly.

Do we want urban, transit oriented development close to and within the District, or additional exurban sprawl? Alexandria is making it clear that while it plans to manage that growth, it definitely plans to grow.

The Cafritz owners want to build 2 million square feet of mixed-use commercial, residential, and hotel space, including a Whole Foods Market. Building the retail there would make stores less likely to locate at other sites which are closer to transit and already zoned for high-density mixed-use development, like the Boulevard at Capital Centre near the Largo Town Center Metro, University Town Center at Prince George's Plaza, or Arts District Hyattsville.

On February 2, the Prince George's County Planning Board of the Maryland-National Capital Park and Planning Commission (M-NCPPC) will resume its deliberations over whether to recommend the rezoning to the County Council. The County Council will then hold a second public hearing and receive additional public comments before deciding whether to rezone the property.

Recently, I argued that the Boulevard at Capital Centre is a better location for the Whole Foods and the rest of the project. Alex Block argued, "Metro isn't the be-all and end-all of transit. The [Cafritz] project is a perfectly reasonable infill development site."

The Cafritz property site may indeed be perfectly reasonable for some kind of infill development, such as a suburban residential subdivision of 200 homes with some limited "corner store"-type convenience retail. But 2 million square feet of development, including 995 housing units and more than 370,000 square feet of retail, office, and hotel space, is not a reasonable infill project for that location. That's more than 4 times the size of the current development at the Boulevard at Cap Centre, near a Metro station.

Without excellent existing transit options, this much development will induce a disastrous amount of auto traffic. Even the Planning Board staff says the traffic generated by this proposed development will exceed countywide master plan of transportation vehicle limits for the US-1/East-West Highway area. (See pp. 33-36 of the staff report.)

Meanwhile, the 69-acre Boulevard site can easily accommodate the level of development proposed for Cafritz Property. It's also already zoned for high-density mixed use development. In fact, the county's 2002 General plan designated the Largo Town Center station area as a "Metropolitan Center," suitable for the most intensive "downtown-style" development in the county. The county Revenue Authority owns the Boulevard site, so it could easily facilitate this development.

The Boulevard site is already cleared, so developing there would not require further deforestation and could even improve stormwater treatment by replacing the existing sea of surface parking with buildings and additional trees. The Largo Town Center Metro would absorb more of the travel demand, and deevlopment here would be more consistent with the county's master plan of transportation and with smart growth principles generally.

Besides taking retail and housing demand away from potential Metro sites, the Caftitz project could detract from nearby mixed-use projects already in progress. The brand-new 25-acre Arts District Hyattsville development is just 1 mile south of the Cafritz site. Although construction is still underway on the first phase of that development, the entire project will eventually have 500 housing units and 40,000 SF of commercial space when completed.

Similarly, about 1.3 miles to the west of the Cafritz site, near Prince George's Plaza Metro Station, sits the 56-acre University Town Center development. Construction began in earnest on that site in the 1990s and was really beginning to gain momentum in the mid-2000s, until the economy tanked. Recently, several buildings in that development were foreclosed upon and are being held by Wells Fargo, until the original developer can recover or a new owner is found.

There is still oodles of space remaining at UTC for high-density mixed-use residential and commercial development of the type proposed for the Cafritz site, without the need for any zoning changes or clearing of wooded land. Furthermore, UTC is within a half-mile of a Metro station and can accommodate any additional need for high-density retail, residential, and commercial development in the surrounding retail market area, which includes nearby Riverdale Park.

Before authorizing the up-zoning of new greenfield sites like the Cafritz property, the county should insist that developers maximize the development potential at existing Metro stations, such as the Boulevard at Cap Centre or University Town Center, or at existing inner-Beltway mixed use projects like Arts District Hyattsville. If Prince George's County is going to be successful in attracting the type of quality investment and development it says it wants around its Metro stations, its leaders have to be disciplined about following the county's comprehensive land use policies.

The county can't keep approving the wrong type of development in the wrong locations just because a particular property owner or developer wants it. It would be great for the county to gain 2 million square feet of high-quality transit-oriented development, but that needs to happen at the Largo Town Center Metro or one of the other existing Metro station areas in need of such high-intensity development.

It is located just off of the Capital Beltway at Arena Drive—steps away from the Largo Town Center Metro Station on the Blue Line, and approximately one mile away from FedEx Field.

Borders Books was one of the Boulevard's original anchor tenants. However, in 2011, Borders shut its doors as part of the company's bankruptcy and eventual nationwide liquidation. The space, pictured below, has been vacant ever since.

Based on the guidelines established by Whole Foods for consideration of new retail locations, the old Borders space at the Boulevard is an ideal site. This is what the retailer says it is looking for:

• 200,000 people or more in a 20-minute drive time
  
• 25,000-50,000 square feet
  
• Large number of college-educated residents
  
• Abundant parking available for our exclusive use
  
• Stand alone preferred, would consider complementary
  
• Easy access from roadways, lighted intersection
  
• Excellent visibility, directly off of the street
  
• Must be located in a high traffic area (foot and/or vehicle)
  

Let's see how the old Borders space matches up. In terms of demographics, more than 252,000 people live within a five-mile radius—well within a 20-minute drive. In addition, all Blue Line Metrorail stations from Capitol South eastward to Largo Town Center are within a 20-minute ride of the Boulevard (and within a 20-25 minute drive on a good day). This dramatically increases the population count within the target area of this retail space.

The average household income in the immediate three-mile radius is $80,600, and more than 64% of the adult population within a one-mile radius of the Boulevard has either attended or graduated from college. Taking into account the entire area within a 20-minute drive or Metro ride of the Boulevard, including the affluent and highly-educated Capitol Hill neighborhood, the household income and educational attainment levels increase significantly.

The old Borders space is also very well situated, meeting all of Whole Foods' desired site location criteria. It is clearly visible from Arena Drive, just off of a lighted intersection. There are multiple signalized vehicle access points to the Boulevard—two from Arena Drive at the north end, and one from Harry S. Truman Drive at the south end. In addition, there is a lighted pedestrian path (near Truman Drive) that provides direct access to the Boulevard from the Largo Town Center Metro station.

Finally, there is ample parking directly in front of the store space that would be available for the near-exclusive use of Whole Foods customers. Simply put, in terms of foot and vehicle traffic, visibility, and parking availability, few locations in Prince George's County can match it.

Aside from the necessary construction to convert the old Borders space from a bookstore into an upscale specialty grocery store, Whole Foods would need to do very little work to get the store up and running. At 22,915 square feet, this one-story stand-alone space is currently slightly smaller than the Whole Foods stated minimum goal of 25,000 square feet. However, as you can see from the above picture, the space was built with a faux second floor, complete with ample window lighting.

Although I am not an architect or structural engineer, it seems that it should be feasible to add the necessary floor and ceiling to convert this space into two actual stories—in which case, there would be nearly 44,000 square feet of usable space. If not, the existing space is sufficient for a specialty grocer like Whole Foods. Similar competitors, like Greensboro, North Carolina based The Fresh Market, regularly build stores that are about 20,000 square feet.

So what would be the downside, from Whole Foods' perspective, of coming to the Boulevard? Sure, the Boulevard has had its challenges over the years with crime and rowdy teens, but so have other great Metro-accessible shopping centers, like Gallery Place and DC USA in the District. The Boulevard has also had the misfortune of having three of its anchors—Borders, Circuit City, and Linens 'N Things—file for bankruptcy and close their doors.

Recently, though, things have been looking up for the Boulevard. HH Gregg and Shoppers World have taken over the Circuit City and Linens 'N Things spaces, and a new T.G.I. Friday's recently opened in the space vacated by Uno's Chicago Grill. The Boulevard's property managers have instituted a "Parental Escort Policy" that has been successful in discouraging teenagers from loitering.

Increased security and police presence throughout the Boulevard have improved both public perceptions and the realities of safety. Furthermore, it should be noted that the old Borders property is located on the opposite end of the mall, far from the movie theater and other venues that attract many of the youngsters.

The success of the nearby Woodmore Town Center development, which houses a Wegmans grocery store, Costco, Best Buy, and other retailers, shows that there is sufficient spending power in central Prince George's County to make a speciality grocer like Whole Foods extremely profitable.

Indeed, locating a Whole Foods at the old Borders Books store at Boulevard at the Capital Centre offers two advantages that Woodmore Town Center cannot: walkable proximity to Metro and direct visibility from a major street. (Not to mention that Whole Foods probably could not open at Woodmore anyway, given the likelihood of a restrictive covenant in favor of Wegmans that would prohibit another grocery store in that development.)

Whatever decision the Prince George's County Planning Board and County Council eventually make regarding the rezoning of the Cafritz Property in Riverdale Park, it will likely result in years of litigation before Whole Foods, or any other commercial retailer, can start developing there. Local opposition to that new greenfield development is stiff (e.g., see here and here.)

Whole Foods cannot and should not wait that long to bring a store to Prince George's County. Neither should Whole Foods think that there can be only one of its stores in the entire county. The old Borders Books at Boulevard at Capital Centre in Largo is "transit ready" and waiting for a store like Whole Foods.

If you agree that Whole Foods (or another specialty grocer like The Fresh Market) should come to the Boulevard, contact the following people and let them know you support the idea:

• Whole Foods' Master Broker for Maryland: Mark J. Katz, H&R Retail, 2800 Quarry Lake Drive, Suite 320, Baltimore, MD 21209; Email: mkatz@HRRetail.com; 410-308-6366.
  
• The Fresh Market's Director of Real Estate for the Northeast and Mid-Atlantic Region: James Dewey, 628 Green Valley Road, Suite 500, Greensboro, NC 27408; Email: jamesdewey@thefreshmarket.com; 336-272-1338.
  
• Property Manager for Boulevard at the Capital Centre: Mark Nicholas, Inland US Management, LLC, 2901 Butterfield Rd, Oak Brook, Illinois 60523; Email: nicholas@inland-western.com; 866.646.5263.
  
• Brokerage Contact for Boulevard at the Capital Centre: Ryan Wilner, KLNB, LLC, 100 West Road, Suite 505, Baltimore, MD 21204; Email: rwilner@klnb.com; 443.632.2058

The owner of the stone building where the Seven Corners Animal Hospital is located at 6300 Arlington Blvd. has been declared bankrupt, although the vet clinic's lease still has five years on it. The same person also owns an adjacent building at 6801 Wilson Blvd. Both properties have been foreclosed and are expected to be sold at auction.

Nearby, 3 medical professional buildings, at 6305 and 6319 Castle Place and a larger one at 2946 Sleepy Hollow Road are for sale. That land is zoned for higher density than the current buildings, so it could eventually support a larger development project, said Clark Turner, sales associate with West, Lane and Schlager. This sale is not a foreclosure.

The owner is asking $225 a square foot, or $2.9 million for 6305, $3.8 million for 6319, and $6.9 million for 2946. A buyer could purchase the buildings separately or all together. It should be noted the sales brochure for those properties says average daily traffic along Route 7 is 41,000 cars.

Meanwhile, an eight-story Hampton Inn hotel has been proposed for Arlington Boulevard at the South Street intersection between the BB and T Towers and American Lube.

These changes could be the catalyst for a different kind of development in Bailey's Crossroads; one that does not repeat the problems of the past.

"Seven Corners Shopping Center is difficult to enter, difficult to park in, difficult to like," Sellers wrote in the Lake Barcroft newsletter. "It's a 1960s shopping district faced with the realities of the second decade of the 21st century."

"Everybody knows the hideous intersection that brought Seven Corners its name and daily causes thousands of cars to stream through our neighborhood streets," he continued. "But fixing the intersection would be a nightmare and a huge expenditure."

Any new development will worsen the congestion on Route 7. "There are terrible right of way issues," Sellers conceded. "If you widen Route 7, you're going to put some shopping centers out of business. And if you put in streetcars, where would the cars go?"

Sellers believes addressing the mess at Seven Corners calls for an areawide solution that includes more than just the shopping center and intersection.

Seven Corners doesn't have a chamber of commerce but it does fall under the jurisdiction of the BCRC, which worked for the past 10 years on developing a conceptual plan for the revitalization of Bailey's Crossroads, which was adopted by the Fairfax County Board of Supervisors last year.

Sellers would like to see the BCRC "spearhead a community effort to consider the future of Seven Corners." He notes that "neither Fairfax County, the Office of Community Revitalization and Redevelopment, nor Mason Supervisor Penny Gross have ever done any overarching planning review for Seven Corners. We need to start."

All the neighborhood groups close to Seven Corners need to be involved. "The community needs to come to come together and focus on what they would prefer for that area for the next 50 years," Sellers says. "It has to be a process where everyone feels they are involved from the beginning."

Two years ago, the Ravenwood Park Citizens Association mobilized local residents to oppose a major redevelopment project proposed for the Sears site on Route 7. The developer ultimately withdrew that proposal. But more projects are on the horizon. "Any time there's a change of ownership, it creates an opportunity for development," Sellers says.

Bailey's Crossroads is poised for new development, too. A mixed-use project to include Fairfax County government offices for social service programs and about 300 residential units has been proposed for Moncure Avenue, next to Columbia Pike. That project has not gone through any official approval processes yet.

Meanwhile, a temporary fire station will be installed on that site while a new Bailey's Crossroads fire station is built on its existing site to replace the building badly damaged in a 2010 snowstorm.

Sellers encourages local residents interested in development plans for Seven Corners and Bailey's Crossroads to attend BCRC meetings. The group meets on the third Tuesday of the month at 7:30 p.m. in the Mason District Government Building.

Crossposted at Annandale VA.

Greenberg grew up in the DC area, living briefly in Wheaton during the 1950's. After working for a Boston-based real estate investment firm on their D.C.-area projects, he struck out on his own and founded Greenhill Capital in 1974. In the 1980's, he's began buying and developing properties in Wheaton, anticipating the opening of a new Metro station.

"It was the last [central business district] that was scheduled to be developed" after Silver Spring, Bethesda and Friendship Heights, says Greenberg. "Plus, it was human scale. And there's something about the small proprietors."

Most of Greenberg's properties in Wheaton are single-story retail buildings, many of which were designed by Rockville architect Steven Karr. But he's always itched to do something greater. As he told the Gazette last week, Greenberg sees Wheaton as the next Adams Morgan, a vibrant hub for entertainment, shopping and culture. Not only that, but he knows how to do it.

"I'm a johnny-one-note. I've been saying this for 25 years, to get people on the street. I'm an urbophile. I'm a believer in 'city.' I get it."

If Greenberg had his way, he'd change liquor licenses to allow up to 75% of a venue's total sales to be alcohol, drawing bars and clubs. He wants a "county sponsored lease plan and economic program" to fill empty stores with theatres, artists and even university ventures. And he would've made sure that businesses displaced by redevelopment stayed in the area, unlike Barry's Magic Shop, which was condemned by the county to build a pedestrian walkway and received $260,000 to move to Rockville.

Finally, Greenberg would build lots of housing, both downtown and in surrounding neighborhoods, to create more foot traffic that can support local businesses. He's not convinced that B.F. Saul's plan to build offices over the Wheaton Metro will pencil out. "It costs as much to build in Wheaton as it does in Friendship Heights, but the rent multiplier is significantly higher," he explains.

In other words, tenants will pay more for an office in Friendship Heights than in Wheaton, no matter how nice it is. Meanwhile, rents for apartments in Wheaton are the same as those elsewhere in the county. "The county will have to heavily subsidize that office building," Greenberg told me on Monday, two days before Leggett's announcement.

After our talk, I e-mail Greenberg to ask what he thought about the $40 million subsidy B.F. Saul could receive. "Development would have occurred in Wheaton with bolder (even traditional urban) planning, but the county was too lazy and too anti-business for change to naturally evolve," he replies. "We never considered a [government] subsidy ... on any of our other projects."

“We're not apologizing”

According to Greenberg, any attempts to take Wheaton beyond the strip mall have been stifled by local opposition and red tape. "Boy, do I try to do more and better there," says Greenberg, "and you cannot imagine the resistance we have."

In 1990, the county passed a plan for downtown Wheaton that instituted a "Retail Overlay Preservation District." The district was supposed to protect small businesses while ensuring that new construction was of high quality. However, by limiting the density of new development and requiring that all new buildings be reviewed by the Planning Board, even ones that complied with the zoning code, it actually repelled investment.

"I absolutely abhor what the county has been doing all these years" in Wheaton, says Greenberg. "What they needed to do is have more density, more people to walk and support the urban core."

Upon buying the Anchor Inn restaurant at Georgia Avenue and University Boulevard in 2004, Greenberg envisioned redeveloping it with new housing and shops. It was the height of the real estate boom, when new apartments and townhouses were being built at the edges of downtown Wheaton. However, his proposal to build a 600,000 square feet mixed-use development on the site went nowhere because the county took too long to finish a new plan for the downtown, which was finally approved last year. "They wouldn't repeal the overlay district" in time, he grumbles.

In a Gazette article from 2006, Greenberg lamented that Wheaton "missed the train" on the economic boom. Instead, he built what zoning allowed: the smaller Georgia Crossing project, a series of one-story retail buildings that one resident called underwhelming.

"In the 1950's and 60's, Montgomery County was the standard by which suburbia was to be developed," Greenberg says. "The Wedges and Corridors [Plan], blah blah blah. But as we became more urbanized, they . . . tried to impose suburban standards on urban locations, without consideration to alleys and deliveries and urban edge and human scale, doors at the urban edge and creating a liveliness that was required."

That said, Greenberg isn't doing terribly well in Wheaton. He calls me out for using the above photo of Triangle Park, a shopping center at the intersection of Ennalls Avenue and Veirs Mill that he rebuilt after a large fire in 2008. The photo was taken in 2010 and shows the complex when it was new and empty. "That space has been leased for 18 months," says Greenberg. "We're getting mid-$30's [the leasing rate per square foot] and the parking lot is always full."

Not all of his tenants have been happy, though. In 2010, several disgruntled former tenants complained to the Gazette of broken contracts and unfairly high rents. One of those tenants was Eddie Velasquez, whose DeJaBel Café at Georgia Crossing opened in 2008 and closed 14 months later. Greenberg says it's simple why DeJaBel closed.

"If you owned a coffee shop, when would you open?" he asks me. "I guess 6 or 7 am, for people going on their way to work," I say.

"He opened at 9," Greenberg replies. Nonetheless, Greenhill got Velasquez a liquor license so the cafe could stay open at night, but even that wasn't enough to keep them in business. Cavan Wilk, suggests that it was a lack of foot traffic that killed DeJaBel Café, which wouldn't have been a problem if Greenberg had been able to build apartments on top.

"We're not apologizing" for the work Greenhill does, Greenberg says. "Think about the jobs we've created. We start people in businesses and we keep people in business."

“No one asked me to do it”

One place where Greenberg sees the county doing something right is in downtown Bethesda, where Greenhill Capital's headquarters are located. The difficulty of doing business elsewhere in the county, whether it's Wheaton's retail overlay district or limits on procuring liquor licenses, sends people here, Greenberg says.

Not surprisingly, the handful of projects Greenhill has built here are much better than those in Wheaton: buildings close to the street, a mix of uses, and little aesthetic flourishes here and there. And no parking lots.

On Cordell Avenue, a pizzeria he developed features trompe l'oeil, or an optical illusion of fountains along the sidewalk. "No one asked me to do it," Greenberg says. "I did it." Over at Woodmont Avenue and Elm Street is what Greenberg calls "the Haagen-Dazs building" after its former ground-floor tenant, which has since moved down the street. The building remains a nice, and fully-occupied, piece of urbanism: it's a mix of retail and office space, has lots of windows facing the street, and a little plaza in front that is occasionally used for concerts.

Then there's the Edgemoor, shown at the top of the post, a complex of condominiums and townhomes on Montgomery Lane that was developed by Greenberg and built by three local builders. He rattles off a list of high-end features: "Real copper gutters and downspouts, slate roofs on the end units, oak doors," he says. "And until they screwed it up, Georgian gardens. I had these really nice Georgian gardens, but they took out all of the benches." Greenberg also lives in the high-rise building, which looks like an old-school New York apartment house.

"I wanted something between the Dakota and the Plaza," he says.

Yet these accomplishments generally go unnoticed east of Rock Creek Park, where Greenberg's reputation (including on this blog) is as an unscrupulous landlord and purveyor of strip malls. "Nobody talks about the stuff that we've given or the contributions we've made," he says. "To put your name on the line for a construction project is far different than throwing spitballs at it."

As a result, Greenberg is content to wait. "We got so frustrated with the process [in Wheaton] that we said we'll go forward and we'll wait for the next generation to take it to the next level," he says. "We are constrained by a non-business friendly environment, and Montgomery County's paid the price for that. Developers are not willing to take the risk."

And they'll sit on their substantial holdings in Wheaton until everyone else comes around. "We have enough ground for 1.5 million square feet" of development under current zoning, he says. "We're interested in the right kind of deal. We're not interested in selling."

He adds, "We'll see if Wheaton's time is now."