Greater Greater Washington

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Government


How can DC foster an entrepreneurial District?

Over the past 10 years DC has grown from being a virtual non-entity when it came to the tech sector to a vibrant center with almost 450 startups. Some firms such as Blackboard and LivingSocial have built national and international reputations. What has DC done to help this along, and what can and should it do to keep the momentum going?


Photo by Stefano Cobucci on Flickr.

Last week, Smart Growth America hosted a panel on the relationship between startup communities and startup places, featuring DC planning director Harriet Tregoning, CEO of iStrategyLabs Peter Corbett, and SGA Vice-President Ilana Preuss.

Tregoning and Preuss talked about many ideas we've often discussed here on Greater Greater Washington in other contexts, which tend to attract "creative class" individuals to DC, like investing in public transportation and providing access to low-cost office space.

As any entrepreneur can attest, creating a new business brings with it many inherent risks and living in an environment that is extremely expensive can make diving into working on a tech start up a challenge. Reducing transportation costsmaking it realistic for residents to not need a caris one such way to make urban living more affordable. DC has made progress on this front in recent years with innovations such as the Capital Bikeshare program.

Moreover, if downtown DC only has rents that are affordable to large corporations or the government, then startups are going to logically locate somewhere else. A study by real estate firm CBRE found that downtown Washington had the second-highest commercial rent in the United Stateswith only Midtown Manhattan being more expensive.

What can DC do to increase the supply of affordable commercial office space? DC took one step by helping fund 1776, a new incubator which offers startups some much-needed office space.

What about the height limit?

More controversially, there is the question of whether DC should allow its buildings to be taller. Congressman Darrell Issa (R-CA), who chairs the House Oversight and Government Reform committee, has held hearings on modifying the 1910 Height of Buildings Act, which limits building heights based on the width of the adjacent street.

I asked Tregoning what she thought of this proposal. She argued that lifting the height limit would not necessarily create less expensive office space, as the new taller buildings are costly to build. She also said that building farther upwards could take away some of the charm that makes DC such an attractive place to live.

Corbett: DC plan is "bulls**t"

The world of startups and government are very different, and people in the startup world have often eyed the world of government and policy with suspicion. Some of that seemed to be on display as Corbett criticized Mayor Gray's stated goal of making DC the foremost east coast technology center, colorfully calling it impractical. Corbett said DC is not going to catch up to New York, which is already far larger and is constructing an "Innovation Island" tech center on Roosevelt Island.

However, that seems somewhat beside the point; it's good for DC to set high goals for itself. Many startups set goals of being the market leader in their industry and people in tech companies often speak of "taking over the world" with whatever product they are building, even though few ever do so and many are profitable and successful without massive dominance.

Corbett also argued that DC should make itself more attractive for investment by lowering its capital gains tax rate, which is significantly higher than in Maryland or Virginia. Mayor Gray has proposed this, but the DC Council did not go along.

However, in response to a later question, Corbett also said that "it's incredibly easy to get angel money in DC" and "anyone who's gonna kill it in the tech sector isn't going to let the location of their money stop them," Aaron Wiener reported, statements which seem to bolster Ken Archer's argument that the tax cut wouldn't really make a difference.

These debates are incredibly important for the future of the District. DC is known for being a government town. In the future it could be known just as much as a place where startups and entrepreneurs come to thrive. That would be good for all residents and the District's economy.

Development


Gray sets out solid vision for economic development

Yesterday, Mayor Gray released an economic development strategy for DC, to create 100,000 jobs over the next 5 years and beyond. The mayor deserves kudos for a strong and thoughtful report.


Photo by libertygrace0 on Flickr.

The administration partnered with DC's strong academic sector on the plan. Instead of paying millions of dollars to consultants, they reached out to the business schools of Georgetown, George Washington, American, and Howard Universities.

That paid off with report that doesn't simply rehash the same old ideas that one might have found equally in a 1965 plan for suburban Atlanta. For example, it says that in interviews with area businesses, it's clear that the future of the District is in walkable, transit-oriented commercial and office areas.

On retail, for example, the report says that "Most interviewees stated that the District has great potential to become a model for the future: a vibrant and walkable city. The majority said traffic congestion will become less relevant to the retail sector in the future." (page 78)

This is a refreshing change from the tired trope from the economic development transition team, which we still hear today from some business groups, who say that one of the most important steps they want DC to take is to time all of the traffic lights to make streets high-speed for cars into the District in the morning and out at night.

Plan is sector-specific

Some jurisdictions try to build jobs by indiscriminately throwing money at any company in any sector that is willing to come into town for a tax break. It's far more effective to develop clusters of related companies. That makes the city a generally attractive place for someone in that field, and the strong supply of labor in the field then attracts employers in a mutually-reinforcing cycle.

This plan seriously analyses key clusters that DC can reasonably hope to developed: technology, hospitality and retail, professional services and government contracting, real estate and construction, higher education, and health care. It lays out strategies for each that consider the particular needs of that sector. We commended Gray's emphasis on sector-specific economic development in an article earlier this year.

For example, this plan envisions a world-class medical center at the McMillan Sand Filtration Site, which is right next to a cluster of hospitals. The job growth in health care and higher education has exceeded all other sectors in DC in the past decade.

Here are some of the many recommendations which jumped out:

Build a tech hub at Saint Elizabeths. The plan calls for creating a technology center at the Saint Elizabet's campus. It also recommends finding ways to offer tech startups lower-cost office space and connecting tech entrepreneurs with established leaders in their sector. These are all recommendations from the letter from tech executives, which we organized with InTheCapital.

Strategically relax height restrictions. While Mayor Gray emphasized at today's press conference that he's not counting on any changes to federal law, the plan contemplates raising height limits near the Anacostia River. This is similar to Paris's approach to their height limit, and is a good compromise between the economic value of more growth and federal aesthetic concerns.

Change zoning to allow retail in more areas. Commercial space in most parts of the District is very limited. This makes retail space more expensive and contributes to "retail leakage" to the suburbs, which is where many residents leave the District to spend their shopping dollars.

The plan calls for expanding the supply of low-cost retail space while respecting residential impacts and allowing residents to walk for as many of their shopping needs as possible. In particular, it suggests making retail more continuous along commercial corridors. When there are gaps of residential zoning, especially at prominent corners, it stops many shoppers from continuing along the street.

Promote hospitality and tourism. The proposal for the hospitality sector is particularly thoughtful and detailed. The plan envisions "delivering the highest standards in hospitality and service," creating a Hospitality Program at DC Community College, setting up a culinary incubator, and expanding tourism. These will all grow service sector jobs, and good service sector jobs are one of the best paths to the middle class in today's economy.

On the other hand, a few elements of the plan miss the mark or could go farther.

No new workforce development initiatives. Who will fill these 100,000 new jobs? Only 27% of DC jobs go to by DC residents, so adding more jobs won't address the unemployment rate east of the Anacostia river, which is one of the plan's stated goals. There isn't much in the way of new workforce programs beyond the administration's existing initiatives, One City One Hire and the Workforce Intermediary.

The only new initiative in the plan is to post new university and health care jobs on the DOES web site. What the District needs to do is use data-driven methods to steer the $100 million that DC spends on job training where it will do the most good, at training providers that produce validated results.

Tech tax incentives still lack focus. The report continues to promote Gray's plan for broad tax breaks for tech investment. An incentive for new angel investors in technology is a good idea, but any tax break needs to specifically target the District's goals of building a strong base of tech firms that actually create new technology and workers with software development and other skills.

DMPED could work with all stakeholders to properly design this tax break, but instead is choosing to shut out discussions of how to best tailor it. On LivingSocial's $32 million tax break, DMPED and LivingSocial mutually agreed not to negotiate on any terms ahead of time, the Washington City Paper learned.

The mayor wants to pass a tax break for tech investors, which the Council removed from a recent bill. DMPED refused to negotiate with opponents on that bill as well. That left the tax break's primary Council advocate, David Catania, bewildered that there was no discussion of a smaller reduction, which he would have gladly agreed to.

If DMPED can seriously think about what it needs to achieve and tailor the break to those goals with a spirit of collaboration, instead of letting tech executives and investors design their own tax cuts, it should be able to devise something that can win broad support.

Hospitality job growth significantly underestimated. Hospitality jobs are the 2nd fastest growing job segment in the District, having grown at a 28% clip and added 14,200 new jobs in the past 10 years. But they are only a small fragment of the 100,000 new jobs projected in the plan, which forecasts only an 8% growth in hospitality jobs from 2008 to 2018.

That disconnect resulted from the misuse of DOES labor market data by the report's authors, according to DOES Chief Economist Dr James Moore. The labor market data and projections used by the report's authors are not meant for economic development analysis, as they fail to factor many drivers of job growth and thus understate job growth.

This plan includes some of the best initiatives for improving hospitality jobs and workforce readiness in the nation, but it must be grounded in accurate data on job growth in the sector and its sub-sectors.

There's much more in the 116-page document. It shows that, as with the sustainability strategy, one legacy of the Gray administration will be a set of excellent plans that can guide the District through the rest of his mayoralty and beyond.

Government


A tech investor tax cut won't help the tech sector

Tomorrow, the DC Council will vote on a bill to give investors in tech companies a huge tax break. Taking steps to build the tech sector and diversify our economy makes sense, but this tax break will simply not actually stimulate more technology investment.


Photo by spike55151 on Flickr.

The Gray administration proposed the bill, the Technology Sector Enhancement Act, this past spring. It has some good provisions: for example, it will remove a requirement that tech companies locate in special zones to receive start-up tax breaks. We need startups everywhere, not just in a few places.

But the centerpiece of the legislation reduces the capital gains tax for DC investors in DC tech companies from 8.95% to 3%. The rationale is to encourage more investment in tech companies, but it won't work.

Venture capitalists don't choose investments based on capital gains taxes

I own a software company in Tysons Corner and have worked with several venture capitalists over the past decade. It is inconceivable that these investors would avoid investing in a company that otherwise would produce a tenfold return simply because the capital gains would be taxed at 8.95%.

Most venture funds look for companies that could potentially grow big and make back 10 to 30 times the initial investment. Instead of trying to make a few percentage points on each investment, venture captalists figure they'll lose money on most of the startups, and then make their profits with the occasional home run.

Let's say an early-stage fund has $10 million, and invests an average of $200,000 in 50 companies. Its goal is to make a multiple of 3, which means it wants its investment to be worth $30 million after taxes at the end of 10 years. But every company won't be worth 3 times as much. Instead, it might expect only to make money on 10 of those 50 companies.

To make $30 million, it will need each of those 10 successes to be worth 15 times as much as when they invested. If the fund pays 3% capital gains tax, they need a multiple of 15.5. If the fund pays 8.95% capital gains tax, they need a multiple of 16.5.

Does anyone seriously think that that difference will bring in additional investment for DC tech companies?

The Gray administration also argues that reducing the capital gains tax rate for tech investors will keep them in DC. In Virginia, capital gains tax rates for tech investments is 0%.

But investors aren't going to fund a DC company that they believe less likely to succeed just because, if it does, it would only have to be worth 15½ times as much instead of 16½. They are looking for companies most likely to make it to the stage of getting bought or going public at all.

Also, venture capital at any stage is regional, not confined to a county. In fact, most investors in DC tech companies live outside of DC.

What is a tech company?

If this tax cut passes, it will create a loophole that is big enough to drive a truck through. Why? The definition of a technology company is such that, according to an analysis of the DC CFO, many companies would reclassify themselves as tech companies in DC to enjoy this loophole.

The CFO testified that the "negative impact cannot be reliably estimated at this time, but it could be substantial."

If the goal of this policy is to increase revenue by keeping investors in DC, then why limit it to tech companies? This tax loophole won't contribute another dime in investment to DC tech companies, and will only make it harder to reduce tax rates for everyone.

Mayor Gray created a Tax Revision Commission, led by former Mayor Anthony Williams, to recommend broad-based tax reform. Let's wait for the commission to finish its work instead of undercutting its with a poorly-conceived tax loophole.

If you agree, use the form below to tell the council to hold off on this tax loophole.

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Government


What is a tech company? How do you build a tech sector?

How do you build a tech sector when there is no such thing as a tech company or tech sector anymore? That's the challenge that DC faces as it seeks to support the recent rise of a tech sector in the District.


Photo by dzingeek on Flickr.

There is unquestionably a cluster of related technology firms growing organically in the District. The challenge is to find ways to support them that are targeted to this cluster. If governmental support for this cluster isn't targeted, we risk wasting money, thus undermining our ability to invest in this sector.

For example, the DC Council is considering sweetening the tax incentives offered to tech companies in DC in order to build a tech sector. The DC CFO, however, says that companies will simply reclassify themselves as tech companies to access these incentives. How can we design incentives that are more targeted?

At the recent DC Tech Meetup forum on government support for the DC technology sector, David Zipper from the Office of the Deputy Mayor for Planning and Economic Development, said that "the city sees this as mostly a semantic distinction". But how can we target precious dollars for a sector that we can't define?

Matthew Yglesias recently claimed that "there's no such thing as a 'tech' company and no such thing as a 'tech' sector" and makes a good defense of that claim. Is Amazon a tech company? Then why isn't Best Buy, the largest online electronics retailer?

Does Starbucks not appear to be a tech company? They just appointed a Chief Digital Officer to consolidate all of their digital technologies, "web, mobile, social media, digital marketing, Starbucks Card and loyalty, e-commerce, Wi-Fi, Starbucks Digital Network, and emerging in-store technologies".

That's why Starbucks is 24th on Fast Company's list of the most innovative companies of 2012, right between Dropbox, Kiva, Genentech and LegalZoom. Should Starbucks qualify for tech tax incentives if they move their headquarters to DC?

It used to be that there were technology companies and companies with traditional business models, but now that innovation is becoming a necessity in all sectors, the line between a tech and non-tech company is becoming blurry. Any company that wants to survive in the future of their sector has to innovate.

Peter Corbett, head of the DC Tech Meetup, once responded to the question whether LivingSocial is a tech company by telling me that what really matters is not whether you sell a software product, but whether you innovate. And LivingSocial innovates.

I think Corbett is absolutely correct. Why is Tesla Motors in Silicon Valley and not Detroit? Tesla innovates. And innovation is what drives a tech sector.

What should DC do?

So what does this all mean for DC's strategy to target support for the tech sector? First, it means that the number of companies that we should target is much broader than it used to be. We should target companies that innovate.

Second, it means that the departments within those companies that we care about are likely to account for a small percentage of the company, like Starbucks' R&D Lab or Best Buy Online. And so incentives should (a) be structured to the size of those divisions, not the size of the entire company, and (b) be conditioned upon the location of those divisions in DC.

That's why it was so important for LivingSocial to commit to keeping its product development division in Washington, DC in return for $32.5 million in tax credits to stay in DC. Only 15-20% of their DC employees actually work in product development, and that's where the innovation is happening. Those are the employees who are likely to jump onto other innovative companies after LivingSocial.

DC can and should help the tech sector. When it does, officials need to first understand the actual benefits that will come to DC, and be careful to design incentives that attract those benefits and don't just throw money away indiscriminately.

Development


DC tech execs ask for better spaces for startups

7 owners of DC technology companies sent a letter to the DC Council and Deputy Mayor Victor Hoskins today proposing aggressive new initiatives to build the DC tech sector. The executives ask DC to prioritize helping startups find space and to create vision like New York's Innovation Island.


Flanders Technology International 1988 logo via FotoBart on Flickr.

The letter comes as the DC Council prepares to give final approval to property and income tax breaks for LivingSocial and capital gains tax breaks for investors in tech companies. Greater Greater Washington and tech blog InTheCapital sat down with the executives to brainstorm ways to best help the tech sector, and this letter is the result.

Owners of tech startups expressed that District office rents make it hard for them to locate in the city and network with other founders, engineers and funders. Small startups have to pay the same rents as law firms and lobbyists, and won't benefit from property tax breaks like LivingSocial's.

One way DC could help is to promote below market rate rents for tech startups. This could include using office spaces that are more temporarily empty, as startups often need space for short timeframes as they are getting off the ground or growing rapidly before they rent larger spaces of their own.

This could also bring startup founders together in a large space that creates opportunities for networking, collaboration, and getting to know potential investors. DC could help a large number of small startups, and if a small percentage survive to become larger DC-based companies, it will have been worth the investment.

But should this happen downtown? Much of Washington has lower rents than downtown. The second idea is to create an innovation center in one of the large unused parcels in DC, such as St. Elizabeths or Poplar Point.

Mayor Bloomberg offered a large portion of New York's Roosevelt Island, between Manattan and Queens, for a university to build a graduate technology campus. Cornell University submitted the winning proposal, and New York hopes the new campus will anchor technology growth in New York as Stanford or MIT have in Silicon Valley and Boston.

The St. Elizabeths East Campus master plan already notes that one section of the 183-acre campus would make an ideal academic quad. The growth there would also create job opportunities for Ward 8 residents, from software engineering for the most highly skilled to administrative or maintenance jobs at the school and tech companies for the least skilled.


The St. Elizabeths East plan suggests the Maple Quad for an educational institution.

Will start-up founders and employees be willing to commute to a location like St. Elizabeths? It's actually right near Congress Heights Metro. Plus, a critical component of Innovation Island is $100 million to increase transit and pedestrian links to and within Roosevelt Island. DC's planned streetcar line from St. Elizabeths to Anacostia Metro, downtown Anacostia, and over the bridge to Capitol Hill and beyond, could become a Tech Line serving just this function.

The letter is below.

Dear Council members and Deputy Mayor Hoskins,

The purpose of this letter is to thank you for your recent support of the growing technology sector in Washington DC, and to offer some encouragement and feedback as owners of DC technology companies.

As the contraction of federal agencies and contractors begins to affect the DC economy, we believe the DC tech sector is well situated to replace lost jobs and demand for office space. Your efforts to support and invest in the growth of the DC tech sector are therefore very much appreciated. The legislation currently before the DC Council, which provide property and income tax breaks to LivingSocial and capital gains tax breaks to investors in DC tech companies, demonstrate your leadership in this regard.

As the DC government's investment strategy in the technology sector matures, we would endorse an even more aggressive strategy that supports a broader array of companies at multiple stages of growth. An aggressive, transparent, policy-based strategy that targets companies at all stages has the best chance of growing a real ecosystem of technology firms that would provide long-term economic stability for the District.

DC attracts young, talented innovators who are driving this growth. This is a strength to build on, but unfortunately the current Net-2000 incentives provide minimal support to startup technology firms.

Below are some proposals for your consideration that may provide more targeted support to a broader range of DC's tech sector.

Minimize entrepreneurial overhead Finding affordable places to work and network is a central obstacle faced by startups in DC. While large companies can take advantage of property tax breaks, startups pay the same rents as law firms, lobbyists and federal contractors.

The Mayor is able, through his ability to sign master leases, to sublease commercial office space to selected companies at below-market rates. By leveraging this ability to slash office space costs for startup tech firms in the District, conceivably hundreds of startups could receive the type of real estate subsidies that are currently only available to large property owners. If a small percentage of these startups grow, the city would generate a substantial return on this targeted investment.

Replicate NYC's Innovation Island in DC Universities around the world bid for the opportunity to build a world-class technology campus on NYC's Roosevelt Island, what Mayor Bloomberg called Innovation Island. The winner, Cornell, will develop this campus on city-owned land, which will be upgraded with $100 million of public transportation improvements.

DC is currently evaluating options for the development of St Elizabeths, Poplar Point, and other parcels of city-owned land. A major strategic investment like Innovation Island would bolster the city's supply of talented engineers and entrepreneurs. DC's own innovation campus could be used for technology education, startups, incubators and co-working spaces.

Incentivize IT innovation in sectors with local customers and acquirers The IT executives of many sectors, particularly hospitality and law firms, are in Washington DC or its inner suburbs. Just as DC's new workforce intermediary will target workforce development investments in the hospitality sector, we should target technology business development investments in sectors with clusters in the DC area.

We should consider expanding our economic development relationships with major DC sectors like hospitality and law to support IT innovation in those sectors. These are the natural replacements of technology providers to the federal government whose contraction will challenge our economy.

We are excited about your leadership in initiating a private-public partnership to build our tech sector, and provide these proposals for an aggressive, broad-based investment in this sector in the spirit of that partnership.

Sincerely,

Michael Goldstein, Principal
Endeavor DC

Dave Sandrowitz, Principal
Fortify

Jonathan Lunardi,CEO & Co-founder
VeteranCentral.com

Stephanie Hay, Co-founder
FastCustomer.com

Andrew Mason, Co-founder
Eventstir.com

Daniel Kleinman, Founder
MegaPixel Software

Navroop Mitter, Co-founder & CEO
Gryphn Corporation

Lindsey Mask, Founder
LadiesDc.com

Update: Michael Goldstein, principal at the Endeavor DC accelerator, has added his signature to the letter.

Government


What would you ask LivingSocial or DC officials?

Next week, Ken Archer will discuss the LivingSocial tax deal and ways DC can foster more of an innovative technology sector as part of a panel July 11 with LivingSocial's CFO, Lisa Mayr, and David Zipper, the DC official who spearheaded the tax break.


Photo by asmythie on Flickr.

What questions would you like to ask? Moderator Peter Corbett has agreed to ask at least one of the best questions our readers suggest.

The panel is part of the monthly DC Tech Meetup. This month's it's at Sixth and I Historic Synagogue, unsurprisingly located at 6th and I, NW. The panel will start around 8:10 on Wednesday, July 11; the meetup begins at 7 with demos by 10 area startups.

Ken has argued that DC should take action to encourage a hub of technology companies in DC, but the deal DC worked out with LivingSocial doesn't ensure that the money pays for what DC needs. DC would benefit from attracting more highly skilled software engineering workers, who might work for LivingSocial now, and could then start their own companies in the future or staff ones that others start.

The tax break pays LivingSocial for hiring employees who live in DC, but doesn't distinguish between actual jobs creating technology, which help DC in the long run, and jobs answering phones for customer service, which don't. It also still gets credit if it hires people only to replace others who leave, generating no net growth in jobs.

DCFPI has pointed out that LivingSocial could move its product development operation out of DC and not have to pay back its subsidy. It could sell to another company outside DC and move, and not repay the benefits it's gotten. Or it could earn the benefits in a few years, then stop following through on its promises, and pay nothing back.

More jobs outside of government are absolutely in DC's best interest, especially in the long run. The panelists will discuss the LivingSocial deal, and what the District can and should do in the future to build up a tech communitynot just react to whichever company comes hat in hand to officials first. What would you like them to talk about?

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